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  • Ted Schadler
  • Consumer Mobility

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  • Report Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook
    March 22, 2018 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • Report Tools, Tips, And Techniques To Build A Better Mobile Web

    Best Practices: A Toolkit To Energize Discussion, Focus Investment, And Build Great Mobile Experiences

    As we described in our report "Reinvent The Web To Win The Mobile Moment," few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when...

  • Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • Report A Billion Mobile Sites Spark No Joy

    Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
    September 29, 2016 | Ted Schadler, Danielle Jessee

    Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...