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The Marketing Measurement And Insights Playbook For 2018
Cross-Channel Attribution Puts The Science In Marketing Measurement
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report Building Gen Y's Multichannel Media Profile
A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
May 23, 2008 | Ted SchadlerThis report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...