2 results in Reports
Sort by:
Refine
  • Ted Schadler
  • Marketing Mix Modeling

Search Results

  • For CIO Professionals

    Report

    Report CIO: The Future Of Mobile Is Context

    Building A Foundation To Enable Next-Generation Mobile Services
    December 20, 2011 | Ted Schadler, Julie A. Ask

    CIOs that Forrester interviewed understand the potential of context and are building the foundational infrastructure needed to support the use of context across consumer touchpoints — not just...

  • For Marketing Leadership Professionals

    Report

    Report Building Gen Y's Multichannel Media Profile

    A Multichannel Profile Arms Marketers With Facts To Guide Channel Investments
    May 23, 2008 | Ted Schadler

    This report is a graphical summary and data-driven analysis of how US Gen Y consumers (ages 18 to 27) use media and advertising in the television, print, and online channels. We chart Gen Yers...

Content categories

Refine your results

Industry

Primary Role

Topics

Methodology

Region