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  • Report Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

  • Report The Business Impact Of Mobile Engagement

    December 18, 2012 | Ted Schadler

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

  • Report Making iPhone Work In The Enterprise: Early Lessons Learned

    April 10, 2009 | Ted Schadler

    Is iPhone ready for your company? At least three firms we spoke with — including Kraft Foods and Oracle — think it is. We share their insights here and pull out their early lessons to help you...

  • Report The State Of Consumers And Technology: Benchmark 2008

    A Generational Analysis Of The North American Benchmark Survey
    July 21, 2008 | Charles S. Golvin, Ted Schadler

    This is a graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008. It is our annual guide to device adoption and forecasts, demographics, and technology attitudes...