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  • For Infrastructure & Operations Professionals

    Report

    Report Quick Take: Innovate Around The Death Of Net Neutrality

    With Internet Providers Free To Build Slow And Fast Lanes, Design Around Cost And Bandwidth Uncertainty

    The US Federal Communications Commission (FCC) has repealed the 2015 regulations requiring equal treatment for all internet traffic, commonly known as net neutrality. If they choose, carriers can...

  • For CIO Professionals

    Report

    Report Digital Rewrites The Rules Of Business

    Vision: The CIO Digital Business Transformation Playbook
    April 26, 2017 | Nigel Fenwick, Ted Schadler

    Emerging technologies dramatically improve the economics and capabilities of every business. Using hardware, software, algorithms, and the internet, it's 10 times cheaper and faster to meet rising...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Reinvent The Web To Win The Mobile Moment

    Customers Suffer When They Visit Your Site On Their Phones, And Responsive Retrofits Don't Fix It: It's Time For A Fresh Start
    January 17, 2017 | Ted Schadler, Danielle Jessee

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience — even on your new responsive site — is sad....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report A Billion Mobile Sites Spark No Joy

    Responsive Retrofits Aren't Enough To Serve Customers In Their Mobile Moments Of Need
    September 29, 2016 | Ted Schadler, Danielle Jessee

    Everybody has their favorite apps. But can you name even three mobile websites you like? We can't. It's because responsive retrofits to 20-year-old desktop web designs fail to serve us in our...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create A Pragmatic Personalization Program

    Use Forrester's POST Methodology — People, Objectives, Strategy, And Technology — To Build A Businesswide Personalization Program
    August 16, 2016 | Anjali Yakkundi, Ted Schadler

    To scale personalization beyond a single touchpoint, eBusiness and channel strategy pros must pull a cross-functional team together to plan and execute a personalization program, not just treat it...

  • For Customer Insights Professionals

    Report

    Report Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?
    November 3, 2015 | Nicole Dvorak, Ted Schadler, Jennifer Wise

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

  • For Application Development & Delivery Professionals

    Report

    Report Brief: How The Washington Post Closes The Experience Gaps

    November 19, 2014 | Ted Schadler

    Improving customer experience is now the No. 1 priority of business executives. And as Forrester's revised Customer Experience Index makes clear, simply meeting needs is not enough to deliver...

  • For CIO Professionals

    Report

    Report Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap
    June 11, 2014 | Ted Schadler, Philipp Karcher

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

  • For CIO Professionals

    Report

    Report Quick Take: Debate Internet Regulation On Market Principles: Transparency, Choice, And Freedom

    May 15, 2014 | Ted Schadler

    The debate over broadband regulation — why there should or shouldn't be fast lanes and slow lanes on the Internet — has spurred outrage from nongovernmental organizations like MoveOn.org; energized...

  • For CIO Professionals

    Report

    Report Brief: Microsoft Office Crosses The Cloud Rubicon

    The Focus Is On Business Agility, And Here's Why It Matters
    May 14, 2014 | TJ Keitt, Ted Schadler

    Microsoft used the SharePoint Conference 2014 to forcefully assert that its entire Office portfolio is pivoting to cloud-first development and delivery. Microsoft gave services like Yammer and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Brief: Samsung Knox 2.0 Chases The Secure Mobile Market

    But Do Customers Need Another Vertical Enterprise Device Platform?
    April 9, 2014 | Henning Dransfeld, Christian Kane, Ted Schadler

    The relaunch of Samsung Knox 2.0 was widely talked about at this year's Mobile World Congress in Barcelona. Customers and partners voiced mixed views on the market potential and the impact Knox...

  • For CIO Professionals

    Report

    Report Workforce Personas And The Mobile App Gap

    Productivity Apps, Process Apps, Or Both? Personas Help You Decide
    November 4, 2013 | Ted Schadler

    The mobile mind shift that people are experiencing at home — to expect everything on a mobile device — drives their mobile expectations at work as well. IT is slow to respond with mobile business...

  • For CIO Professionals

    Report

    Report How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

    June 10, 2013 | Ted Schadler

    Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

  • For CIO Professionals

    Report

    Report Benchmarking Mobile Engagement: Consumers And Employees Outpace CIOs' Readiness

    May 9, 2013 | Ted Schadler, Simon Yates

    Are you ready to serve your mobile customers on the device of their choice? Have you anticipated what apps they need next? And for employees, which apps are most important on smartphones? How many...

  • For CIO Professionals

    Report

    Report Mastering The Business Tablet Landscape

    November 5, 2012 | Ted Schadler, Simon Yates

    Tablets are the darlings of hypermobile employees who want to be always connected and productive. They are the newest player in the mobile landscape and are even starting to be a viable alternative...

  • For CIO Professionals

    Report

    Report Mobile Is The New Face Of Engagement

    CIOs Must Plan Now For New Systems Of Engagement
    February 13, 2012 | Ted Schadler, John McCarthy

    By 2016, smartphones and tablets will put power in the pockets of a billion global consumers. Mobile is not simply another device for IT to support with a shrunken website or a screen-scraped SAP...

  • For CIO Professionals

    Report

    Report Consumerization Drives Smartphone Proliferation

    Employees' Choices And Dollars Dictate The Rise Of Android And Apple Devices
    December 2, 2011 | Ted Schadler

    More than half of US information workers pay for their smartphones and monthly plans, and three-quarters pick the smartphone they want rather than accept IT's choice. What does consumerization's...

  • For CIO Professionals

    Report

    Report The State Of Workforce Technology Adoption: US Benchmark 2011

    How US Information Workers Adopt And Use Technology
    September 21, 2011 | Ted Schadler, TJ Keitt, Philipp Karcher

    This report is a graphical analysis of Forrester's Q2 2011 US Workforce Technology And Engagement Online Survey of 4,985 US information workers. Armed with this baseline data from every US...

  • For CIO Professionals

    Report

    Report Mobilize Your Collaboration Strategy

    Mobile Collaboration Requires An App Internet Architecture
    July 13, 2011 | Ted Schadler

    The days when a Windows application and a server cluster in the data center could handle your collaboration needs are over. An increasingly mobile and remote workforce with experiences forged by...

  • For CIO Professionals

    Report

    Report How Consumerization Drives Innovation

    Your Technology And Culture Create An Environment Of Empowered Employees
    May 23, 2011 | Ted Schadler

    Consumerization — employees using devices, applications, and web services without permission — is a threat to the status quo and a risk to the security of the firm. But it's also a key driver of...

  • For CIO Professionals

    Report

    Report The Internet Crushes The Work/Life Boundary

    An Empowered Report: It's Time To Plot The Path To A Work Anywhere Future
    March 17, 2011 | Ted Schadler

    Broadband connections, mobile devices, and collaboration tools make employees productive from any location. Your employees know this already: Forrester's survey of more than 5,000 information...

  • For CIO Professionals

    Report

    Report The HERO Index: Finding Empowered Employees

    Empowered Employees Solve Customer Problems: Find Them And Help Them
    June 18, 2010 | Ted Schadler, Josh Bernoff

    Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers — and they're...

  • For CIO Professionals

    Report

    Report Collaboration Needs Will Fuel A Smartphone Surge

    The Surge Can Be Funded Through A Bring-Your-Own Smartphone Strategy
    January 6, 2010 | Ted Schadler

    Employees, aka consumers, are mad about smartphones, attracted by the ability to email, collaborate, and work with documents from anywhere. Fourteen percent of information workers across the US,...

  • For CIO Professionals

    Report

    Report For Gen Y, Mobility Trumps Web 2.0 At Work

    Workforce Technographics®
    November 19, 2009 | Ted Schadler

    Gen Y is four times more likely to visit a social networking site at home than they are to use one for work purposes. But if they are unable to bring their Social Computing habits and sensibility...

  • For CIO Professionals

    Report

    Report Smartphones And Telecommuting: Workforce Technology Adoption 2009

    Workforce Technographics®
    October 20, 2009 | Ted Schadler

    There is pent-up demand for smartphone support. Today, only 11% of US information workers (iWorkers) use a smartphone at work, but nearly three times that many say that they use their own mobile...

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