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  • Ted Schadler
  • Apple

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  • For CMO Professionals

    Report

    Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank E. Gillett, Julie A. Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • For CIO Professionals

    Report

    Report Quick Take: Apple's WWDC 2014 Tour De Force

    New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

    Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

  • For CIO Professionals

    Report

    Report 2013 Mobile Workforce Adoption Trends

    More BYOD, More Devices, More Mobility, More Apple
    February 4, 2013 | Ted Schadler

    Have we hit peak bring-your-own-device (BYOD)? Which apps are most important on smartphones? How many employees are interested in Windows tablets? Do employees use mobile devices for work more at...

  • For CIO Professionals

    Report

    Report Executive Q&A: Tablets In The Enterprise In 2011

    Answering Your Questions About Tablets, Security, Apps, And More
    March 22, 2011 | Ted Schadler

    In just 12 months, iPad has redefined expectations of what a computer should be: instant-on, highly portable, all-day batteries, always-connected, and app-driven. And Apple has sold 15 million...