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The CRM Playbook For 2018

Transform Customer Processes And Systems To Improve Experiences

The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

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  • Report Brief: Systems Of Engagement Take Center Stage

    The Three Complementary Classes Of Modern Software
    May 16, 2014 | Christopher Mines, Khalid Kark

    Software is THE crucial element of business success in the age of the customer. It captures the essence of companies' value and brand promise and provides the means of engagement for customers. For...

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