Search Results
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Report The ROI Of Privacy
Business Case: The Customer Trust And Privacy Playbook
Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...
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Report The New Privacy: It's All About Context
Vision: The Customer Trust And Privacy Playbook
January 4, 2019 | Fatemeh Khatibloo"Privacy is dead" is a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is actually essential for building trust. Context is key —...
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Report The Mechanics Of Trust
Processes: The Customer Trust And Privacy Playbook
December 20, 2018 | Fatemeh KhatiblooIn today's always-on world of modern marketing, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...
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Report The Anatomy Of A Preference Center
Enterprise Preference Management Gives Consumers Control For Better Customer Engagement
B2C marketers focus on personalization as a means of delivering better experiences. Enterprise preference management (EPM) can play a key role in this strategy: In a value exchange, customers share...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Predictions 2019: Privacy And Data Ethics
Entitled Consumers Will Force Firms To Course Correct Poor Practices
The marketing-privacy ecosystem is about to change — again. If 2018 was the year of regulatory action, then 2019 will be the year of consumer action. This will open new opportunities for brands...
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
October 31, 2018 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report The Future Of Privacy: Personal Identity And Data Management
Consumer-Managed Data Is The Future Of The Data Economy
Consumers leave a digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about security and privacy, individuals want...
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Report Q&A: What Marketers Need To Know About Zero-Party Data
October 10, 2018 | Fatemeh KhatiblooB2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...
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Report Understand Your Customers To Build Trust: Forrester's 2018 Consumer Privacy Segmentation
Performance Management: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Report The Algorithm Of You: Meet Your Personal Digital Twin
Continuous Improvement: The Customer Trust And Privacy Playbook
September 10, 2018 | Fatemeh KhatiblooAlgorithms are all around us, guiding business decisions, social policy, and life choices. But the algorithms that organizations use today don't account for individual human objectives, resulting...
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Report Build Your Privacy Organization For Customer Data Management
Organization: The Data Security And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report Make Privacy A Competitive Differentiator
Executive Overview: The Customer Trust And Privacy Playbook
June 4, 2018 | Fatemeh KhatiblooConsumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...
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Report How Dirty Is Your Data?
Strategic Plan: The Customer Trust And Privacy Playbook
May 14, 2018 | Fatemeh KhatiblooAs consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...
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Report The State Of Marketing Database Services: Everything Old Is New Again
Things To Consider Before Writing Your Next RFP
May 1, 2018 | Fatemeh KhatiblooAs digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018
The Eight Agencies That Matter Most And How They Stack Up
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...
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Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons
The Vision Report In The Cybersecurity And Privacy Playbook
The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...
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Report Right Your Privacy Ship Before It Capsizes
Benchmarks: The Customer Trust And Privacy Playbook
B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of...
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Report Video: Make The GDPR Work For You
March 20, 2018 | Fatemeh KhatiblooThe General Data Protection Regulation (GDPR) goes into enforcement on May 25, 2018, and any company that sells its products or services in Europe will need to comply with the new regulations. Many...
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Report How To Design And Build A Great Consumer Data Privacy Organization
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...
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Report The Capabilities Marketers Need To Build A Strategic Privacy Function
Tools And Technology: The Customer Trust And Privacy Playbook
February 5, 2018 | Fatemeh Khatibloo, Alexander SpiliotesManaging customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers...
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Report Predictions 2018: Data Drives Media Disruption
Who Has Data, And How The Way They Use It Will Determine Success
The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...
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Report Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing
November 7, 2017 | Fatemeh Khatibloo, Samantha Merlivat, Alexander Spiliotes2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines,...
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Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers
Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization
October 10, 2017 | Fatemeh KhatiblooThe consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...
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