Search Results
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Report Build Your Privacy Organization For Customer Data Management
Organization: The Data Security And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. Privacy is a competitive differentiator. This requires oversight and clear lines of privacy...
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Report Marketing Under GDPR Hinges On Data Governance
Road Map: The Customer Trust And Privacy Playbook
The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...
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Report Make Privacy A Competitive Differentiator
Executive Overview: The Customer Trust And Privacy Playbook
June 4, 2018 | Fatemeh KhatiblooConsumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...
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Report How Dirty Is Your Data?
Strategic Plan: The Customer Trust And Privacy Playbook
May 14, 2018 | Fatemeh KhatiblooAs consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...
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Report The State Of Marketing Database Services: Everything Old Is New Again
Things To Consider Before Writing Your Next RFP
May 1, 2018 | Fatemeh KhatiblooAs digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018
The Eight Agencies That Matter Most And How They Stack Up
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...
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Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons
The Vision Report In The Cybersecurity And Privacy Playbook
The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...
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Report Right Your Privacy Ship Before It Capsizes
Benchmarks: The Customer Trust And Privacy Playbook
B2C marketers have gotten overzealous in their quest for hyperpersonalization with their collection and use of consumers' data, and now it's costing them their customers' trust. After years of...
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Report Video: Make The GDPR Work For You
March 20, 2018 | Fatemeh KhatiblooThe General Data Protection Regulation (GDPR) goes into enforcement on May 25, 2018, and any company that sells its products or services in Europe will need to comply with the new regulations. Many...
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Report How To Design And Build A Great Consumer Data Privacy Organization
Organization: The Customer Trust And Privacy Playbook
How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...
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Report The Capabilities Marketers Need To Build A Strategic Privacy Function
Tools And Technology: The Customer Trust And Privacy Playbook
February 5, 2018 | Fatemeh Khatibloo, Alexander SpiliotesManaging customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help them meet customer and regulator expectations, B2C marketers and their peers...
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Report The Mechanics Of Trust
Processes: The Customer Trust And Privacy Playbook
November 13, 2017 | Fatemeh KhatiblooIn today's always-on, post-digital world, consumers are skeptical of even their favorite brands, so marketers' old methods of building trust simply don't work anymore. This report outlines a...
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Report Use Forrester's Consumer Privacy Segmentation To Understand Your Customers And Build Trust
Performance Management: The Customer Trust And Privacy Playbook
As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...
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Report Predictions 2018: Data Drives Media Disruption
Who Has Data, And How The Way They Use It Will Determine Success
The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...
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Report Predictions 2018: Europe's Privacy Laws Will Bite US Martech And Slow AI's March Into Marketing
Business Case: The Customer Trust And Privacy Playbook
November 7, 2017 | Fatemeh Khatibloo, Samantha Merlivat, Alexander Spiliotes2018 will be a difficult year for B2C marketers as regulators flex their new muscles and consumers use their wallets to vote for the privacy they want. Marketing vendors will face massive fines,...
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Report Marketers: Rate Your Customer Privacy Proficiency
Assessment: The Customer Trust And Privacy Playbook
October 31, 2017 | Fatemeh KhatiblooFor better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...
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Report Vendor Landscape: The Consumer Data Ecosystem's Service Providers
Partners To Leverage For First-, Second-, Third-, And Zero-Party Data Optimization
October 10, 2017 | Fatemeh KhatiblooThe consumer insights (CI) ecosystem used to be simple — comprised mostly of agencies, data brokers, and database providers. But today's marketer relies on a multitude of data providers, partners,...
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Report Consumer Data: Beyond First And Third Party
Decoding The Value Of Four Consumer Data Types
July 3, 2017 | Fatemeh KhatiblooConsumer data used to be pretty simple. There was first-party data you collected in the course of doing business, and there was third-party data from brokers and aggregators. But that was before...
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Report The New Privacy: It's All About Context
Vision: The Customer Trust And Privacy Playbook
June 30, 2017 | Fatemeh Khatibloo"Privacy is dead": It's a trope so often repeated that you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible but essential for building trust....
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Report Use Personal Identity And Data Management To Future-Proof Your Privacy Practices
Continuous Improvement: The Customer Trust And Privacy Playbook
May 23, 2017 | Fatemeh KhatiblooConsumers are leaving a growing digital footprint across channels and media, and they are aware that marketers use this data for financial gain. With growing concerns about data security and...
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Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model
Assessment: The Data Security And Privacy Playbook
Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....
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Report Empowered Customers Demand Contextual Privacy
A North American Consumer Technographics® Report
Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...
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Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016
Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...
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Report Predictions 2017: Six Ways Privacy Will Rock Global Business
November 1, 2016 | Fatemeh KhatiblooFrom the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...
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Report Q&A: What Global Marketers Need To Know About European Privacy Laws
October 14, 2016 | Fatemeh KhatiblooIn May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...
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