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  • Carlton A. Doty

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  • Report New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to...

  • Report New Tech: 3D Printing, Q3 2018

    Forrester's Landscape Overview Of 38 3D Printer Providers

    Advancements in 3D printing stand poised to revolutionize the way mass-produced products are designed and made. With this technology, product makers can accelerate time-to-market, reduce supply...

  • Report New Tech: B2B Social Selling Tools, Q1 2018

    Forrester's Landscape Overview Of 18 B2B Social Selling Providers
    February 6, 2018 | Mary Shea, Jacob Milender, Carlton A. Doty

    With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B...

  • Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 1, 2017 | Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • Report Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport
    July 20, 2017 | Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We...