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  • Carlton A. Doty

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  • Report New Tech: Augmented Reality, Virtual Reality, And Mixed Reality, Q1 2019

    Forrester's Landscape Overview Of 21 AR, VR, And MR Providers
    January 23, 2019 | Carlton A. Doty, Annika Gunderson

    Augmented, virtual, and mixed reality (AR, VR, and MR, collectively "extended reality" or "XR") are trendy technologies that are fuel for many companies' innovation experiments. However, XR...

  • Report The Power Of Customer Context

    Vision: The Enterprise Marketing Technology Playbook
    December 14, 2018 | Joe Stanhope, Rusty Warner, Carlton A. Doty

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage, B2C marketers must deliver self-perpetuating cycles of...

  • Report Predictions 2019: New Tech

    Where VC Funding And Innovation Will Go In 2019
    November 6, 2018 | Carlton A. Doty

    CXOs in large and midsize enterprises must constantly monitor emerging technology markets to uncover innovation opportunities. Top of mind for most are some usual suspects like machine learning,...

  • Report Emerging Technology Spotlight: Additive Manufacturing

    Additive Manufacturing Transforms The Products We Use Daily
    October 15, 2018 | Carlton A. Doty

    Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate...

  • Report New Tech: Autonomous Vehicles, Q3 2018

    Forrester's Landscape Overview Of 24 Providers

    Over the past decade, self-driving cars have moved from a curiosity in college engineering labs to a top priority for global tech and auto companies. Why? The technology that enables vehicles to...

  • Report New Tech: 3D Printing, Q3 2018

    Forrester's Landscape Overview Of 38 3D Printer Providers

    Advancements in 3D printing stand poised to revolutionize the way mass-produced products are designed and made. With this technology, product makers can accelerate time-to-market, reduce supply...

  • Report New Tech: B2B Social Selling Tools, Q1 2018

    Forrester's Landscape Overview Of 18 B2B Social Selling Providers
    February 6, 2018 | Mary Shea, Jacob Milender, Carlton A. Doty

    With traditional sales channels fatigued, B2B marketing and sales leaders are getting serious about rolling out social selling programs. This report presents a review of 18 vendors in the B2B...

  • Report Autonomous Vehicles Will Reshape The Global Economy

    Six Transformative Ripple Effects Of Autonomous Transport
    July 20, 2017 | Laura Koetzle, Carlton A. Doty

    Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We...