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  • Michael Facemire
  • Mobile Application Development

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The Mobile App Development Playbook For 2018

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

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  • Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook
    April 17, 2018 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report Build A Four-Tier Digital Engagement Platform

    Road Map: The Mobile App Development Playbook
    March 22, 2018 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • Report Measuring Mobile Apps

    Continuous Improvement: The Mobile App Development Playbook
    January 17, 2018 | Jeffrey S. Hammond, Michael Facemire

    Mobile users drive development teams to deliver new features and capabilities. Mobile performance management tools provide an essential feedback loop to guide the content of these updates. The...

  • Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • Report Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook
    October 20, 2017 | Michael Facemire, Jeffrey S. Hammond

    The variety of mobile operating systems, devices, form factors, and middleware technologies make an implementation that simply extends existing websites impossible, as do the time-to-market and...

  • Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile App Development Playbook

    Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover,...

  • Report The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience
    August 11, 2017 | Michael Facemire, Andrew Hewitt, Elinor Klavens

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...

  • Report The Mobile Mind Shift Road Map

    Road Map: The Mobile eBusiness Playbook
    July 25, 2017 | Michael Facemire

    Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name...

  • Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • Report Mobile Application Authentication Trends And Best Practices

    The Right Authentication Method Can Make Or Break A Great Digital Experience
    March 2, 2017 | Andras Cser, Michael Facemire

    Authenticating users in native mobile applications is a key challenge for today's security and risk (S&R) professionals. They must ensure that the user experience is seamless and that the app...

  • Report Improving Mobile App Quality Testing

    Benchmarks: The Mobile App Development Playbook
    January 11, 2017 | Michael Facemire

    Mobile is changing the way enterprises create software, but the same cannot be said for mobile testing — the variety of devices, operating systems, and front-end development technologies creates...

  • Report Mobile Development: Smooth Sailing Or Titanic Voyage

    Assessment: The Mobile App Development Playbook
    January 5, 2017 | Michael Facemire

    Mobile development presents a completely different set of challenges from past enterprise development projects. These challenges aren't limited to development teams. They permeate all aspects of...

  • Report Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app dev technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the development...

  • Report Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    Companies hoping to reach customers through the mobile channel need to ensure their apps get high ratings. So what's the best way to structure a development shop to build a highly rated app? For...

  • Report Predictions 2017: Mobile Is The Face Of Digital

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • Report The Forrester Wave™: Mobile Development Platforms, Q4 2016

    The 12 Providers That Matter Most And How They Stack Up
    October 24, 2016 | Michael Facemire

    In our 32-criteria evaluation of mobile development platform (MDP) vendors, we identified the 12 most significant ones — Amazon Web Services (AWS), AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

  • Report Vendor Landscape: Mobile Development Platforms

    Consolidated, Full-Stack Solutions For Implementing Mobile Strategies
    October 20, 2016 | Michael Facemire

    Application development and delivery (AD&D) professionals have many technology choices for building mobile experiences. Mobile development platforms (MDPs) aim to simplify these choices, but what...

  • Report The State Of Chatbots

    Pilot Chatbots As Part Of Your App+ Mobile Strategy

    As smartphone communication shifts from voice to text and images, consumers are adopting messaging at an unprecedented pace. In parallel, they look to extend conversations beyond socializing with...

  • Report The Future Of Mobile Experience Development

    The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build...

  • Report Make Smart Mobile Development Decisions

    August 19, 2016 | Michael Facemire, John M. Wargo

    Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play....

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