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  • Michael Facemire
  • Consumer Mobility

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  • For Application Development & Delivery Professionals

    Report

    Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Needs A Four-Tier Engagement Platform

    Road Map: The Mobile App Development Playbook
    November 6, 2017 | Michael Facemire, Ted Schadler

    Mobile is pushing aging web architectures to the brink. The three-tier architecture built for a browser-led PC world can't flex, scale, or respond to the needs of a good mobile experience or the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Road Map

    Road Map: The Mobile eBusiness Playbook
    July 25, 2017 | Michael Facemire

    Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name...

  • For Application Development & Delivery Professionals

    Report

    Report Build Mobile Experiences That Drive Engagement

    Executive Overview: The Mobile App Development Playbook

    The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Adopt An App+ Strategy

    Tools and Technology: The Mobile eBusiness Playbook
    April 11, 2017 | Julie A. Ask, Michael Facemire

    Your best customers typically prefer your app over your mobile website but depend on both. But even your biggest fans spend far more time in other firms' apps, and as a result, you own too few of...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How To Choose A Mobile Messaging Vendor

    Messaging is the tip of the spear, or the first step, for most companies in developing true one-to-one user engagement. It's a critical capability for modern businesses — but choosing the right...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Mobile Messaging Platforms

    The features and functions of mobile apps are overkill for most mobile moments. By contrast, messaging rightsizes customer engagement through a combination of notifications and conversations in the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2017: Mobile Is The Face Of Digital

    Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2016: The Mobile Revolution Accelerates

    As the mobile mind shift speeds up even more in 2016, consumers' expectations will soar, pressuring you to do better at tapping contextual data to serve them better. More companies will treat...

  • For CIO Professionals

    Report

    Report Mobile Moments Require A New Technology Strategy

    Tomorrow's Business Opportunities Require A New Technology Platform
    October 20, 2014 | Michael Facemire, Tyler Shields, Ted Schadler

    CIOs are pushing their teams to define, develop, and deploy mobile apps for employees and customers; a well-intentioned, but misguided approach to addressing the business technology (BT) agenda....

  • For Application Development & Delivery Professionals

    Report

    Report The Offline Mobile Challenge

    Tackling Mobile Apps' Most Important And Difficult Feature
    September 26, 2014 | Michael Facemire, Jeffrey S. Hammond

    Companies are adopting a business technology (BT) agenda with a focus on driving great customer experience, yet these experiences are increasingly delivered on devices with transient network...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Improve Mobile Moment Design With iOS 8

    Introducing The Top Ten Ways To Leverage Apple's New Tech

    The release of iOS 8 along with Apple's iPhone 6 series offers eBusiness professionals new opportunities to win, serve, and retain customers in their mobile moments by breaking down the walls...