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  • Maximize the business value of technology

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  • For CIO Professionals

    Report

    Report The State Of Digital Business 2018: Top Technologies By Maturity

    Technology As Fuel For Business Growth
    February 21, 2018 | Nigel Fenwick

    The scope of business strategy is increasingly defined by technology. This report helps CIOs understand the technology priorities surrounding digital business strategies. It also reveals the...

  • For B2B Marketing Professionals

    Report

    Report L2RM Practitioners Realize Performance Gains, But Significant Headroom Remains

    Benchmarks: The Lead-To-Revenue Playbook
    February 21, 2018 | Lori Wizdo

    In Q3 2017, Forrester surveyed 628 B2B marketers about their marketing strategies, plans, tactics, and use of marketing technologies. We analyzed the results of those whose firms had implemented a...

  • For B2B Marketing Professionals

    Report

    Report Making The Right Choices For Your L2RM Tech Stack

    Tools And Technology: The Lead-To-Revenue Playbook
    February 21, 2018 | Lori Wizdo

    B2B marketers depend on technology to collect data, generate insights, target audiences, and deliver relevant interactions. In fact, effective use of marketing technology is often the base for...

  • For CIO Professionals

    Report

    Report The Best Tech Leaders Develop Creative People For Customer Obsession

    Advanced Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Companies that are advanced in their IT transformation operate well, but they often innovate and execute inconsistently, with high rates of project failure. The underlying problem is an incomplete...

  • For CIO Professionals

    Report

    Report Australia Tech Market Outlook, 2018 To 2019

    CIOs Will Focus Investments On Increasing Business Speed
    February 20, 2018 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2018 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Application Development & Delivery Professionals

    Report

    Report The Three Rs Of Retail Robotics

    Use Robots To Increase The Human Touch In Retail
    February 20, 2018 | George Lawrie

    There's no lack of examples of robots of humanoid appearance (think the LoweBot) that provide relatively limited service interactions with customers. Behind the scenes, both retailers and consumer...

  • For CIO Professionals

    Report

    Report Technologists — And The Business — Must Execute At The Speed Of DevOps

    Intermediate Level: People Practices For IT Transformation
    February 20, 2018 | Chris Gardner, David K. Johnson, Marc Cecere

    Intermediate organizations have the basics well in hand. They've broken down silos, begun the employee experience (EX) journey, and started to automate rote tasks. However, to advance, technology...

  • For CIO Professionals

    Report

    Report Expand Your Ecosystem To Set Your Tech Organization On A Path To Excellence

    Beginner Level: People Practices For IT Transformation
    February 20, 2018 | David K. Johnson, Chris Gardner, Marc Cecere

    Technology leaders evolve their organizations and people in phases. Many organizations are in the stages of this evolution, beginning to develop and deliver great customer experience (CX). This...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Tech Tide™: Enterprise Collaboration, Q1 2018

    20 Technologies Underpin Enterprise Collaboration
    February 16, 2018 | Art Schoeller, Nick Barber

    Enterprise collaboration (EC) is increasingly critical to firms' ability to win, serve, and retain their customers. To accelerate their performance in collaboration, companies are evaluating and...

  • For CIO Professionals

    Report

    Report Forrester Flash: Blockchain

    February 14, 2018 | Martha Bennett

    Among the most frequently asked questions Forrester receives on the topic of blockchain are: How would you define blockchain? Should we consider investing in a blockchain-based solution? How mature...

  • For CIO Professionals

    Report

    Report Create Sustainable Process Innovation

    Advanced Level: Process Practices For IT Transformation
    February 14, 2018 | Christopher Condo, Margo Visitacion

    Technology leaders must sustainably innovate customer-focused processes to beat the competition. Customer-focused, automated design and development processes enable teams to deliver high-impact...

  • For CIO Professionals

    Report

    Report Put Customers At The Center Of Tech Processes

    Intermediate Level: Process Practices For IT Transformation
    February 14, 2018 | Margo Visitacion

    Technology leaders at the intermediate level must advance IT with customer-focused processes that maximize value delivered. Once established practices are in place, it's time to focus on putting...

  • For CIO Professionals

    Report

    Report How To Turn Process From A Hindrance To A Help

    Beginner Level: Process Practices For IT Transformation
    February 14, 2018 | Christopher Condo, Margo Visitacion

    Technology leaders must establish customer-focused processes that maximize value delivered. Standing in their way are outdated organizational models, disconnected technology platforms, and legacy...

  • For Application Development & Delivery Professionals

    Report

    Report Create Great API Designs And Documentation With Integration Across The API Life Cycle

    The Right APIs Require Integrating Multiple Product Categories
    February 13, 2018 | Randy Heffner

    APIs underpin digital disruption, and API design is the fulcrum that determines how much value an API strategy creates. API users need great documentation to use APIs correctly. This report guides...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Tech Tide™: Virtual Care For Digital Health, Q1 2018

    15 Technologies Move Healthcare From The Hospital To The Home
    February 12, 2018 | Kate McCarthy, Alex Kramer

    Virtual care is increasingly critical to healthcare firms' ability to win, serve, and retain their customers. To accelerate their performance in virtual care, companies are evaluating and adopting...

  • For Application Development & Delivery Professionals

    Report

    Report Now Tech: Enterprise Performance Management, Q1 2018

    Forrester's Landscape Overview Of 19 Providers In EPM
    February 8, 2018 | Paul D. Hamerman

    You can use enterprise performance management (EPM) software to plan and forecast with flexible modeling capabilities, gain insight into business performance, and meet structured financial and...

  • For CIO Professionals

    Report

    Report Use Technology To Drive Business Value

    The Executive Overview For The IT Transformation Playbook

    CIOs and CTOs have a mandate to improve the technology foundations and innovations required to win, serve, and retain customers — what Forrester calls business technology (BT). For most, it will...

  • For CIO Professionals

    Report

    Report Harness Emerging Technologies To Unlock New Value From Tech Platforms

    Advanced Level: Technology Practices For IT Transformation

    Advanced tech leaders treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process and harness emerging technology to...

  • For CIO Professionals

    Report

    Report The Road Map For Customer-Obsessed IT Transformation

    The Strategy Report In The IT Transformation Playbook

    Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO,...

  • For CIO Professionals

    Report

    Report Reset Your Technology Foundation For Customer Engagement

    Beginner Level: Technology Practices For IT Transformation

    Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that...

  • For Security & Risk Professionals

    Report

    Report Now Tech: Endpoint Detection And Response, Q1 2018

    Tools And Technology: The Security Architecture And Operations Playbook
    February 1, 2018 | Josh Zelonis

    You can use endpoint detection and response (EDR) offerings to improve endpoint visibility, orchestrate threat remediation, and achieve superior threat hunting. But to access these benefits, you'll...

  • For CIO Professionals

    Report

    Report Great Companies Center Their Tech Strategy On Customers

    Don't Ignore The Basics, But Keep Boldly Adapting Your Strategy To Meet One Goal — Serving Customers
    January 30, 2018 | Dave Bartoletti, Bobby Cameron

    Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech...

  • For Infrastructure & Operations Professionals

    Report

    Report Develop A Recovery Readiness View To Gain Insights Into Your Recovery

    Envision And Build Predictable Technology Infrastructure
    January 26, 2018 | Naveen Chhabra

    Businesses demand a reliable and predictable technology infrastructure. While infrastructure and operations (I&O) professionals have embraced a myriad of technologies to improve availability,...

  • For Infrastructure & Operations Professionals

    Report

    Report Case Study: Airports Authority Of India Achieves Continuous Operations Despite Natural Calamity

    The Comprehensive Planning, Recovery Automation, And Frequent Testing Of AAI And NIIT Technologies Delivers Results
    January 26, 2018 | Naveen Chhabra

    Infrastructure and operations (I&O) professionals get the importance of developing a comprehensive disaster recovery (DR) plan, testing it frequently, and automating it as much as possible. But...

  • For Infrastructure & Operations Professionals

    Report

    Report From An Island To A Web: The Modern Data Center

    Infrastructure Managers Must Prepare For A Future Without Infrastructure
    January 26, 2018 | Sophia I. Vargas

    Digital transformation has changed how organizations buy and leverage technology resources. As cloud services gain popularity, firms struggle to reconcile new investments with legacy assets when...

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