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• Webinar How To Drive Revenue Growth And Profitability Through Effective Digital Transformation

  Thursday, March 7, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

  Effective digital transformation is much more than a series of tactical digital projects designed to improve customer experience and employee productivity. And it’s way more than simply...

• Webinar Modernize Customer Research To Up-Level Your Customer Experiences

  Wednesday, March 6, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Kelly Price

  Research is a requisite for creating great customer experiences, but many firms struggle to effectively integrate meaningful insights into the way they make decisions. This webinar outlines...

• Webinar Balance Short- And Long-Term Objectives To Drive Business Growth

  Thursday, February 28, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Tina Moffett

  Companies that are hyperfocused on short-term revenue objectives run the risk of devaluing long-term business growth. Taking a balanced view of how marketing drives short- and long-term objectives...

• Webinar Use Insights About The Banking Platform Software Market To Make Informed Selection Decisions

  Thursday, February 28, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2018 deals; and 36 vendors accepted the invitation. The webinar...

• Webinar How To Measure Social Marketing Programs

  Wednesday, February 27, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Jessica Liu

  B2C marketers want to count something — anything — to quantify the value of their social marketing programs. But 52% of marketers Forrester surveyed state that they have...

• Webinar Digital Transformation Snakes And Ladders: Lessons For Success

  Tuesday, February 26, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Nigel Fenwick

  Digital business transformation is hard. Many efforts fail to deliver. Yet firms will invest billions of dollars into business transformations around the world in 2019. Are there tactics you...

• Webinar The State Of Unified Endpoint Management: Insights From The Forrester Wave™

  Tuesday, February 26, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Andrew Hewitt

  Providing a great technology experience for employees requires anytime, anywhere access to task-critical information on whatever device or application they prefer. But how do you ensure a...

• Webinar The Perils And Pitfalls Of IoT Pricing, From Subscription To Outcome

  Wednesday, February 20, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Paul Miller, Michele Pelino

  In internet-of-things (IoT) projects, everyone is getting terribly excited about outcome- and value-based pricing. Or at least they seem to be, until they get bogged down in the complexity of...

• Webinar IoT Predictions 2019: IoT's Business Promise Persists After A Consumer Reckoning

  Thursday, February 14, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Frank E. Gillett, Michele Pelino

  This webinar shares Forrester's 2019 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected...

• Webinar Six Tenets Of A World-Class Product Information Management Strategy

  Wednesday, February 13, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Bruce Eppinger

  Growing revenue and attracting customers require a great customer experience. Product content has emerged as the cost-effective driver of customer experience. Organizations struggle to deliver...

• Webinar The Top Insurance Technology Trends To Watch In 2019

  Tuesday, February 12, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Ellen Carney

  Insurance firms recognize that their future depends on the digital initiatives that drive better customer experience and more efficient operations. But heightening customer expectations, stalled...

• Webinar Customer Call Centers: Dos And Don'ts

  Thursday, February 7, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

  When we have the online channels (e.g., web, mobile app, etc.) all secured, fraudsters turn to the customer call center as an avenue to commit fraud. This webinar explains key types of fraud, best...

• Webinar Define And Measure Emotion For More Effective Customer Engagement

  Tuesday, February 5, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Jim Nail

  Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....

• Webinar What's Going On With Mobile Shopping

  Tuesday, February 5, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Sucharita Kodali

  Vice President and Principal Analyst Sucharita Kodali walks attendees through the future of mobile commerce. The webinar explores the current state of mobile commerce, best practices for...

• Webinar How AI Is Transforming Advertising And What You Should Do About It

  Monday, February 4, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Joanna O'Connell

  Advertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and...

• Webinar Predictions 2019: Retail

  Tuesday, January 29, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, George Lawrie, Brendan Miller

  In 2019, retailers will continue to adapt to changing market conditions, evolving technology, and ever-rising customer expectations. This webinar explores how putting digital at the heart of the...

• Webinar AI Predictions For 2019: Surprise! AI Is More Than An Algorithm

  Tuesday, January 29, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Michele Goetz, Elizabeth Cullen

  AI: Everyone wants it. Everyone is trying it. Everyone is waking up to the reality of it. So what is the reality of AI? Michele Goetz and Elizabeth Cullen take you through...

• Webinar Data Privacy Day 2019: Forrester's Predictions For Marketing Privacy And Data Ethics

  Monday, January 28, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Fatemeh Khatibloo

  While 2018 was a major year for the marketing-privacy ecosystem, 2019 will bring even more disruption. Consumers will take the lead on enforcing privacy changes, with regulators no longer being the...

• Webinar Choose The Right Integration Solution For Your Digital Transformation

  Using The Forrester Wave™

  Thursday, January 24, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Henry Peyret

  For several industries, integration is becoming a foundational strategic investment to support the pace of digital transformation (DT). Integration technologies are supporting all the four major DT...

• Webinar Accelerate Agile Delivery With Experimentation Platforms

  Thursday, January 24, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Christopher Condo

  Forrester’s data indicates that two-thirds of application development and delivery (AD&D) teams have not been able to reduce their application release cadence and in fact have been...

• Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

  Wednesday, January 23, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Dipanjan Chatterjee

  Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...

• Blog What I See Coming For The Channel In 2019

  January 16, 2019

    We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. As a review, here were my 2018 predictions.   1. Private equity will...

• Report Accelerate Financial Advisor Productivity With These Technology Building Blocks

  Adopt These Technologies To Solve Advisor Pain Points And Drive Better Investor Experiences

  January 16, 2019 | Vijay Raghavan

  Digital technologies are transforming how financial advisors do their jobs and the types of advice they provide to clients. Powered by these same technologies, fintech startups are threatening...

• Report Evaluate Your Data And Information Management Maturity

  Assessment: The Data Management Playbook

  January 16, 2019 | Michele Goetz

  Strong data management enables insights into customer needs and optimal business operations. It also is a prerequisite for competing with the coming wave of AI-powered systems. Enterprise...

• Report Case Study: Intime Embraces New Retail Transformation To Drive Growth

  Omnichannel Is The Foundation Of An Insights-Driven Retail Business

  January 16, 2019 | Xiaofeng Wang

  Traditional retailers struggle to meet the fast-changing expectations of omnichannel customers and drive business growth. While most firms are digitizing to some degree, transformations seldom...