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  • Consumer Electronics

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  • For Customer Insights Professionals

    Webinar

    Webinar The Apple Watch — What Makes Consumers Tick

    November 20, 2014 | J. P. Gownder, Anjali Lai

    The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

  • For Customer Experience Professionals

    Webinar

    Webinar Real-Life Stories Of Successful Customer Experience Improvement

    June 4, 2014 | Megan Burns

    Companies of all shapes and sizes are working hard to improve their customer experience. According to Forrester's 2014 Customer Experience Index (CXi), more than two dozen of them made big strides...

  • For CIO Professionals

    Webinar

    Webinar The Internet Of Things Comes Home

    March 26, 2014 | Frank E. Gillett, Julian Keenan

    The technology enablers for the connected home have finally converged. Two types of offerings have emerged: 1) service providers pitching smart-home service bundles with monthly fees,  and 2)...

  • For Customer Experience Professionals

    Webinar

    Webinar First Look At Forrester's Customer Experience Index, Europe 2014

    How good is the experience at leading companies in Europe — as rated by their customers? In this Webinar, Jonathan Browne and Joana van den Brink-Quintanilha use data from Forrester's...

  • For Customer Insights Professionals

    Webinar

    Webinar State Of Consumers And Technology, US 2013

    Consumer Technographics®
    February 20, 2014 | Gina Fleming

    For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these...

  • For Marketing Leadership Professionals

    Webinar

    Webinar The State Of Online Video Advertising In The US And Europe In 2013

    Best Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem
    November 26, 2013 | James McDavid

    Online (in-stream) video advertising spend is growing rapidly as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across the US and...

  • For Marketing Leadership Professionals

    Webinar

    Webinar Chasing Tomorrow's TV Audience In A Multi-Source Video World

    November 18, 2013 | Jim Nail

    Today, most consumers already combine linear TV with an alternative viewing source — for a majority, this is DVR, but many viewers expressed their willingness to give up their DVR if a better...

  • For eBusiness & Channel Strategy Professionals

    Webinar

    Webinar Winning Email Subscribers In A Down Economy

    June 17, 2009 | Julie M. Katz

    Email is resilient in a challenging economy because of its cost effectiveness, speed-to-market, and direct reach. But even as the value of email marketing increases, finding new email subscribers...

  • For Customer Experience Professionals

    Webinar

    Webinar Build Brand With Your Site's Visual Design

    May 28, 2009 | Ron Rogowski

    A Web site's visual design is an important component of reinforcing a brand's image. But the right visual design can do more than reinforce a brand; it can help build brand equity by providing...

  • For Marketing Leadership Professionals

    Webinar

    Webinar The Shift From Broadband To Wideband: If You Build It, They Will Come . . . Eventually

    May 13, 2009 | Doug Williams

    US broadband service providers' network upgrades are facilitating so-called "wideband" service offerings, with download connection speeds reaching 50 Mbps. Some question remains as to whether...

  • For Marketing Leadership Professionals

    Webinar

    Webinar Refining Mobile Broadband Strategy In The Netbook Era

    March 30, 2009 | Ian Fogg

    Mobile operators have enjoyed extensive initial success with mobile broadband services, despite a slowing economy. The challenge now is how to position services to sustain consumer uptake and how...

  • For Marketing Leadership Professionals

    Webinar

    Webinar TV-Based VOD In Europe: Develop Improved VOD Strategies To Counter Difficult Market Conditions

    March 10, 2009 | Laurence Meyer

    Although TV-based VOD adoption is still a niche in Europe, this industry has been particularly dynamic since 2006 and TV-based VOD uptake is now growing fast. Yet, as competition from retail DVDs...

  • For Marketing Leadership Professionals

    Webinar

    Webinar Portalization And Polarization: Understanding The Evolution Of European Social Networking

    March 9, 2009 | Nick Thomas

    The growth of social networking in Europe is slowing down, and it remains a niche activity overall, with 16% of EU Internet users visiting at least once a week. Among those ages 15 to 24, however,...

  • For Marketing Leadership Professionals

    Webinar

    Webinar The Science Of Churn

    March 4, 2009 | Sally M. Cohen

    The rate at which consumers switch service providers for their home TV, phone, Internet, and bundle services — or churn — is constantly top of mind for telcos and cablecos. In the...

  • For Marketing Leadership Professionals

    Webinar

    Webinar Key Trends In Mobile Consumer Services: Wrap-Up Of Mobile World Congress' Announcements

    March 2, 2009 | Thomas Husson

    The most important mobile conference worldwide just took place in Barcelona from February 16 — 19, 2009. This teleconference aims at stepping back from the flow of information and...

  • For Marketing Leadership Professionals

    Webinar

    Webinar Transitioning Media Consumption From The TV To The Laptop

    February 5, 2009 | Nathan Safran

    Increasing divergences in behavioral tendencies between laptop and non-laptop owners means PC and device manufacturers must understand how segments differ in order to best target each group. This...

  • For Marketing Leadership Professionals

    Webinar

    Webinar European Social Technographics® Revisited: Why Social Media Should Be Business As Usual

    January 20, 2009 | Rebecca Jennings

    This teleconferences includes an overview of European consumer growth in social media usage and how to develop social media strategies.Agenda:How European consumers use social mediaHow their use...

  • For eBusiness & Channel Strategy Professionals

    Webinar

    Webinar Trends 2009: Insurance eBusiness And Channel Strategy

    January 16, 2009 | Chad Mitchell

    Insurance eBusiness and channel strategy executives can successfully navigate the recession in 2009 by focusing on retaining customers and increasing efficiency. In this environment, we expect to...

  • For Marketing Leadership Professionals

    Webinar

    Webinar The State Of Canadian Consumer Technology Adoption

    December 9, 2008 | Charles S. Golvin

    For more than ten years Forrester has been surveying consumers in North America to anticipate their state of technology adoption and their attitudes toward technology, and we have published an...

  • For Marketing Leadership Professionals

    Webinar

    Webinar How Will The Economic Downturn Impact Mobile Operators?

    December 4, 2008 | Pete Nuthall

    The economic downturn won't put a dent in the European mobile penetration rate of 84%, but mobile services providers are feeling the impact of reduced usage and spending as consumers review their...

  • For Customer Experience Professionals

    Webinar

    Webinar Customer Experience Trends To Watch

    November 18, 2008 | Megan Burns

    As consumer expectations change, technology advances, and companies pay more attention to customer experience, the standards for a great customer experience are only going to get higher. This...

  • For Customer Experience Professionals

    Webinar

    Webinar Best And Worst Of Phone Self-Service Design, 2008

    November 13, 2008 | Adele Budovsky

    Forrester applied its IVR Review methodology to the phone self-service experiences at 16 firms — four each of the largest airlines, banks, department stores, and MP3 player manufacturers....

  • For eBusiness & Channel Strategy Professionals

    Webinar

    Webinar How To Leverage Social Media For Audience And Revenue Growth

    October 23, 2008 | Sarah Rotman Epps

    The groundswell of consumers using social technologies poses both a threat and opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...

  • For Customer Experience Professionals

    Webinar

    Webinar Best And Worst Of UK Site Design, 2008

    October 1, 2008 | Marta Baigorri

    How good is the overall customer experience offered by top firms' Web site today? To find out, Forrester applied its Web Site Review methodology to the site experiences of 12 firms across four...

  • For eBusiness & Channel Strategy Professionals

    Webinar

    Webinar Finding Your Audience For Mobile Banking

    August 19, 2008 | Emmett Higdon

    Online bankers and bill payers continue to show little interest in the mobile banking offerings available today. While sizeable advertising budgets by the top banks have generated awareness of the...