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  • For Analyst Relations Professionals

    Workshop

    Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 10, 2018 | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • For Analyst Relations Professionals

    Workshop

    Workshop The Fundamentals Of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    December 6, 2018

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • For Analyst Relations Professionals

    Workshop

    Workshop The Fundamentals Of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    November 29, 2018

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • For Analyst Relations Professionals

    Workshop

    Workshop Value-Driven AR Program Creation With FIAR

    The Forrester Industry Analyst Relations Model
    September 18, 2018

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • For Analyst Relations Professionals

    Workshop

    Workshop Value-Driven AR Program Creation With FIAR

    The Forrester Industry Analyst Relations Model
    September 11, 2018

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • For Analyst Relations Professionals

    Workshop

    Workshop Value-Driven AR Program Creation With FIAR

    The Forrester Industry Analyst Relations Model
    September 6, 2018

    Analyst relations (AR) managers constantly ask us how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build their AR plans to deliver business value in the...

  • For Analyst Relations Professionals

    Workshop

    Workshop Cracking AR's Toughest Challenge: Sales

    A Workshop For Analyst Relations Professionals
    June 26, 2018 | Kevin Lucas

    Although sales success has a special allure, industry analyst relations (AR) teams struggle to inject value into their companies' sales cycles. Whether they target lead generation, shortlists,...

  • For Analyst Relations Professionals

    Workshop

    Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professionals
    June 25, 2018 | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • For Analyst Relations Professionals

    Workshop

    Workshop Cracking AR's Toughest Challenge: Sales

    A Workshop For Analyst Relations Professionals
    June 21, 2018 | Kevin Lucas

    Although sales success has a special allure, industry analyst relations (AR) teams struggle to inject value into their companies' sales cycles. Whether they target lead generation, shortlists,...

  • For Analyst Relations Professionals

    Workshop

    Workshop The Fundamentals of Highly Effective Analyst Relations

    A Workshop For Analyst Relations Professonals
    June 20, 2018 | Kevin Lucas

    Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

  • For Analyst Relations Professionals

    Workshop

    Workshop Cracking AR's Toughest Challenge: Sales

    A Workshop For Analyst Relations Professionals
    June 12, 2018 | Kevin Lucas

    Although sales success has a special allure, industry analyst relations (AR) teams struggle to inject value into their companies' sales cycles. Whether they target lead generation, shortlists,...

  • For Analyst Relations Professionals

    Workshop

    Workshop Training Great AR Spokespeople

    A Workshop For Analyst Relations Professionals
    March 22, 2018 | Kevin Lucas

    For the vast majority of industry analyst relations (AR) programs, it's vital for AR professionals to work with internal subject-matter experts who excite analysts to champion the vendor's products...

  • For Analyst Relations Professionals

    Workshop

    Workshop Training Great AR Spokespeople

    A Workshop For Analyst Relations Professionals
    March 12, 2018 | Kevin Lucas

    For the vast majority of industry analyst relations (AR) programs, it's vital for AR professionals to work with internal subject-matter experts who excite analysts to champion the vendor's products...

  • For Analyst Relations Professionals

    Workshop

    Workshop Training Great AR Spokespeople

    A Workshop For Analyst Relations Professionals
    March 8, 2018 | Kevin Lucas

    For the vast majority of industry analyst relations (AR) programs, it's vital for AR professionals to work with internal subject-matter experts who excite analysts to champion the vendor's products...

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