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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Forum B2B Marketing 2018

    Forum for B2B Marketing Professionals
    October 25, 2018 | Austin

  • Workshop Power Your Customer Insights With Storytelling

    A Workshop for Marketing Leaders and Their Teams
    September 27, 2018 | London | Shar VanBoskirk, Cinny Little

    At this workshop, marketers will learn to: Create an empathetic response in internal audiences, even when communicating tricky or nuanced points (like data!) Leverage their natural desire for...

  • Workshop Power Your Customer Insights With Storytelling

    A Workshop for Marketing Leaders and Their Teams
    August 29, 2018 | San Francisco, CA | Cinny Little

    At this workshop, marketers will learn to: Create an empathetic response in internal audiences, even when communicating tricky or nuanced points (like data!) Leverage their natural desire for...

  • Webinar Marketing And Sales Alignment: The Analytics Opportunity

    Tuesday, August 28, 2018, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Allison Snow

    Sales and marketing teams must jointly embrace analytics to understand revenue drivers, customer preferences, and trends that indicate revenue opportunity or risk. But they struggle to align...

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