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The B2B Marketing Playbook For 2018

Turn B2B Marketing Into A Customer-Obsessed Organization

The next wave of competitive advantage for B2B companies will come from taking swift action based on deepening customer knowledge and delivering what their customers want before their competitors...

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  • Webinar How Data Providers Have Evolved To Meet The Needs Of B2B Marketers

    Using The Forrester Wave™
    Tuesday, October 30, 2018, 1:00 p.m.-1:40 p.m. Eastern time (17:00-17:40 GMT) | Steven Casey

    As much of their core data becomes commoditized, the leading B2B marketing data providers are evolving into strategic data platforms, offering a wide range of complementary tools and services that...

  • Forum B2B Marketing 2018

    Forum for B2B Marketing Professionals
    October 25, 2018 | Austin

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