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The Application Development Strategy, Structure, And Sourcing Playbook For 2017

Transforming Software Leadership For Customer Obsession

Five years into the age of the customer, a 20-year business cycle, the opportunities and challenges for software pros are clearer than ever. Four initiatives — mobile-first, customer obsession,...

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  • For Infrastructure & Operations Professionals

    Report

    Report How A Sysadmin Becomes A Developer

    Learn The "Dev" Side Of DevOps — You're A Dev, Too
    March 9, 2017 | Chris Gardner, Robert Stroud

    Given a world where infrastructure is increasingly software-based (including containers, composable infrastructure, and more), systems administrators (sysadmins) must quickly acquire skill sets...

  • For Application Development & Delivery Professionals

    Report

    Report Faster Software Delivery Will Accelerate Digital Transformation

    Strategic Plan: The Modern Application Delivery Playbook

    Customer-obsessed organizations are accelerating their race to digital in order to win new customers and retain existing ones. A crucial element of this imperative is to transform their software...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For Infrastructure & Operations Professionals

    Report

    Report Modern Service Delivery Is Here To Stay

    Executive Overview: The Modern Service Delivery Playbook
    February 9, 2017 | Eveline Oehrlich

    Infrastructure and operations (I&O) teams must address today's customers' rising expectations. As application portfolio and infrastructure strategies change, I&O pros must shift to what Forrester...

  • For Infrastructure & Operations Professionals

    Report

    Report The Need For Speed: Drive Velocity And Quality With DevOps

    Vision: The Modern Service Delivery Playbook
    February 9, 2017 | Robert Stroud, Eveline Oehrlich

    Providing a great customer experience requires more than just a great product — it also takes speed and flexibility. The age of the customer demands this speed and flexibility at every layer of the...

  • For Application Development & Delivery Professionals

    Report

    Report Integrate Design Thinking Into Agile Development

    It's Time To Apply DevOps-Style Collaboration To The Front End Of The Software Life Cycle
    February 3, 2017 | Amanda LeClair, Allegra Burnette

    Customers' rising expectations for software that meets their needs have disrupted traditional software development cycles. To address the quality-at-speed challenge, design and development teams...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Geoffroy, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For Enterprise Architecture Professionals

    Report

    Report Reshape Budgeting Practices For Agile

    Performance Management: The Strategic Portfolio Management Playbook
    January 23, 2017 | Margo Visitacion

    In the battle to win new customers, companies are increasingly turning to Agile practices to deliver apps that provide great customer experiences. However, Agile requires organizations to rethink...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

    Vision: The Application Development Strategy, Structure, And Sourcing Playbook
    January 18, 2017 | John R. Rymer, Liz Herbert

    Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

  • For Application Development & Delivery Professionals

    Report

    Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 13, 2017 | Mark Grannan, Danielle Geoffroy

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • For Application Development & Delivery Professionals

    Report

    Report Improving Mobile App Quality Testing

    Benchmarks: The Mobile App Development Playbook
    January 11, 2017 | Michael Facemire

    Mobile is changing the way enterprises create software, but the same cannot be said for mobile testing — the variety of devices, operating systems, and front-end development technologies creates...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Development: Smooth Sailing Or Titanic Voyage

    Assessment: The Mobile App Development Playbook
    January 5, 2017 | Michael Facemire

    Mobile development presents a completely different set of challenges from past enterprise development projects. These challenges aren't limited to development teams. They permeate all aspects of...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right Mobile Development Solutions

    Tools And Technology: The Mobile App Development Playbook

    Traversing the mobile app dev technology landscape is challenging — particularly in light of different mobile development approaches, the range of infrastructure capabilities, and the development...

  • For Application Development & Delivery Professionals

    Report

    Report APIs Foster Innovation At The Largest Global Firms

    Developers Help Connect Digital Ecosystems With Open Web APIs
    January 4, 2017 | Randy Heffner

    In the age of software-powered digital disruption, APIs are important for fostering innovation, and organizations need developers who use them to knit together business ecosystems. AD&D pros at...

  • For Application Development & Delivery Professionals

    Report

    Report Build Five-Star Mobile Apps

    Processes: The Mobile App Development Playbook

    Companies hoping to reach customers through the mobile channel need to ensure their apps get high ratings. So what's the best way to structure a development shop to build a highly rated app? For...

  • For Application Development & Delivery Professionals

    Report

    Report Customer Obsession Will Remake AD&D Tools And Supporting Technologies

    Tools And Technology: The Application Development Strategy, Structure, And Sourcing Playbook
    December 29, 2016 | John R. Rymer, Jeffrey S. Hammond

    Application development and delivery (AD&D) leaders shifting to modern application development are like acrobats performing above a flimsy net. The tools and technologies they need to support the...

  • For Application Development & Delivery Professionals

    Report

    Report Reforming AD&D Organizations For Customer Obsession: The Three Models

    Organization: The Application Development Strategy, Structure, And Sourcing Playbook
    December 23, 2016 | John R. Rymer

    Intense demands for software to win, serve, and retain customers are driving new ways of organizing application development and delivery (AD&D) groups. Pure shared-services models emphasizing high...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    December 20, 2016 | Ted Schadler

    As firms like Rewe Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • For Application Development & Delivery Professionals

    Report

    Report Master DevOps For Faster Delivery Of Software Innovation

    Vision: The Modern Application Delivery Playbook
    December 19, 2016 | Diego Lo Giudice

    Organizations of all sizes and in every industry face opportunities and threats caused by digitally empowered customers. Acquiring new customers — or losing existing ones — has never been easier....

  • For Application Development & Delivery Professionals

    Report

    Report Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook
    December 16, 2016 | Diego Lo Giudice

    As firms face growing competition for customers, they naturally seek to compare themselves to their peers and competitors, but there is a trap: Leaders don't compare their firms with competitors...

  • For Application Development & Delivery Professionals

    Report

    Report Implement Next-Generation Business Apps Through Agile Methods And Experience Design

    Implementation: The Business Applications Playbook
    December 14, 2016 | Liz Herbert, Paul D. Hamerman

    Application development and delivery (AD&D) teams are moving away from the slow, expensive, IT-led rollouts that often failed to achieve desired business benefits. Smart AD&D leaders are now...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Modern Application Functional Test Automation Tools, Q4 2016

    The 11 Providers That Matter Most And How They Stack Up
    December 5, 2016 | Diego Lo Giudice

    In our 33-criteria evaluation of functional test automation (FTA) providers, we identified the 11 most significant ones — Conformiq, Hewlett Packard Enterprise (HPE), IBM, LogiGear, Micro Focus,...

  • For Application Development & Delivery Professionals

    Report

    Report When To Stop Improving And Start Innovating

    Continuous Improvement: The Modern Application Delivery Playbook
    November 11, 2016 | Diego Lo Giudice, Amanda LeClair

    Modern application delivery and DevOps practices help application development and delivery (AD&D) pros to continuously fine-tune their applications in response to evolving customer needs, but every...

  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    November 10, 2016 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

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