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The Application Development Strategy, Structure, And Sourcing Playbook For 2017

The Age Of The Customer Changes Everything For AD&D Leaders

Five years into the age of the customer, a 20-year business cycle, the opportunities and challenges for software pros are clearer than ever. Four initiatives — mobile-first, customer obsession,...

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  • For Application Development & Delivery Professionals

    Report

    Report Make Full-Stack Developers Part Of Your High-Performance App-Dev Team

    The Most In-Demand Programmers See Themselves As Full-Stack Developers
    October 13, 2017 | Somak Roy

    The idea of using full-stack developers for web development has entered the enterprise mainstream. Staffing projects with versatile, adaptive programmers who understand how the various components...

  • For Application Development & Delivery Professionals

    Report

    Report Your Digital Experience Technology Strategy Starts With A Customer Journey Map

    Strategic Plan: The Digital Experience Delivery Playbook
    September 29, 2017 | Ted Schadler

    As firms like REWE Group and Schneider Electric have learned, digital experience strategy shapes the technology you need — an investment that can take five years and cost between $20 million and...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2017

    Benchmarks: The Digital Experience Delivery Playbook
    April 28, 2017 | Danielle Jessee, Mark Grannan

    In Q1 2017, Forrester surveyed 294 digital experience (DX) decision makers about their strategies for the next 12 months. We found that they're struggling to optimize past investments. Both...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook
    January 19, 2017 | Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

    Vision: The Application Development Strategy, Structure, And Sourcing Playbook

    Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

  • For Application Development & Delivery Professionals

    Report

    Report APIs Foster Innovation At The Largest Global Firms

    Developers Help Connect Digital Ecosystems With Open Web APIs
    January 4, 2017 | Randy Heffner

    In the age of software-powered digital disruption, APIs are important for fostering innovation, and organizations need developers who use them to knit together business ecosystems. AD&D pros at...

  • For Application Development & Delivery Professionals

    Report

    Report Meet The Digital Architects Of Your Technology Strategy

    A new cadre of software experts we call digital architects is transforming technology architecture with open source software, cloud services, and Agile development. Application development and...

  • For Application Development & Delivery Professionals

    Report

    Report Uncover Unexpected App Insights Through The Crowd

    Soccer Moms To Your App's Rescue
    June 30, 2016 | John M. Wargo

    Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Embrace Responsive+ Web Design

    All Content Is Not Created Equal: Blend Techniques To Drive Relevance And Maintain Manageability
    June 15, 2016 | Mark Grannan

    Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digital...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Mobile-First Demands More Than Basic Responsive Web Design

    When Mobile Moments Are Different From Desktop Tasks, Avoid One-Size-Fits-All Responsive Web Design
    June 1, 2016 | Julie A. Ask, Ted Schadler

    Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments...

  • For Application Development & Delivery Professionals

    Report

    Report How To Capture The Benefits Of Microservice Design

    Three Phases Of Adoption Begin With Today's Programming Models And Platforms

    Developing software using microservice design is the hot new approach. Why? Microservices promise implementation flexibility, graceful scaling, faster delivery, and higher resiliency. But...

  • For Application Development & Delivery Professionals

    Report

    Report Digital Experience Technology And Delivery Priorities, 2016

    May 17, 2016 | Anjali Yakkundi

    Forrester recently surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Developers Must Shape Digital Experience Platform Investments

    April 20, 2016 | Mark Grannan

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified...

  • For Application Development & Delivery Professionals

    Report

    Report Native, Web, And Cross-Platform Mobile Apps All Have Their Place

    Strategic Plan: The Mobile App Development Playbook
    February 24, 2016 | John M. Wargo, Michael Facemire

    In clients' inquiries regarding mobile app development, the most common question is: "Should we go with a native development approach, use HTML5, or use cross-platform tools?" Our answer: It's not...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Put Web Images On A Diet To Improve Customer Experience

    October 27, 2015 | John M. Wargo, Mark Grannan, Anjali Yakkundi

    Web standards are evolving, browsers are gaining versatility, and wireless connections are getting faster. Unfortunately, even with all of these trends, web performance — how long a user waits for...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: HTTP/2 Will Bestow Instant Performance Benefits

    Developers Should Take Steps To Get The Most From The New Web Protocol
    October 2, 2015 | John M. Wargo, Mark Grannan

    The new HTTP/2 standard has been ratified and implemented in most web browsers and many web servers; by the end of 2015, all leading browsers and web servers will support the protocol. While many...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Online Testing Platforms, Q3 2015

    The Eight Providers That Matter Most And How They Stack Up
    September 22, 2015 | James McCormick

    In our 40-criteria evaluation of online testing platform providers, we identified the eight most significant ones and researched, analyzed, and scored them. This report shows how each provider...

  • For Application Development & Delivery Professionals

    Report

    Report The Next App Platforms Will Bridge Corporate, Consumer, Commerce, And Connected Devices

    Introducing Forrester's Digital App Platform Model For Application Development And Delivery Leaders
    May 14, 2015 | John R. Rymer

    To help their firms win, serve, and retain customers, application development and delivery (AD&D) professionals are creating apps spanning consumer tech, commerce platforms, and connected devices....

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: Digital Experience Delivery Service Providers, 2015

    Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement
    April 24, 2015 | Anjali Yakkundi

    Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

  • For Application Development & Delivery Professionals

    Report

    Report Build Responsive Web Transactions — Your Testing Teams Will Thank You

    Rejuvenate Online Transactional Experiences With Responsive Web Design
    November 26, 2014 | Mark Grannan, Peter Sheldon

    This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver...

  • For Application Development & Delivery Professionals

    Report

    Report Predictions 2015: Digital Experience Delivery Platforms Become Flexible Or Lose Momentum

    November 7, 2014 | Mark Grannan, Stephen Powers

    Application development and delivery (AD&D) and digital marketers' worlds will collide in 2015. Shared platforms, customer data, budgets, and priorities will emerge within B2C and progressive B2B...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Two Open Web Standards Will Change Web Development And Delivery In 2015

    October 22, 2014 | Mark Grannan

    The modern web page weight is bloated. Images generate over half the payload, many of which are ill suited to download and/or view on a mobile device. In addition to sheer bits and bytes, the...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: Digital Experience Delivery Platforms — Early Days, Early Lessons Learned

    Vendors' Marketing Visions Are Clearer Than The Product Capabilities — Or Most Companies' Needs
    October 15, 2014 | Ted Schadler

    Vendors are buying, building, and integrating their way toward platforms designed to help companies deliver omnichannel experiences across commerce, content, and campaigns. "The Forrester Wave™:...

  • For Application Development & Delivery Professionals

    Report

    Report Facebook's Place In A BT Application Development Strategy

    Access To Its Customer Community Is Facebook's Biggest Asset, But Login And Mobile Services Have Broader Potential
    August 19, 2014 | John R. Rymer, Jeffrey S. Hammond

    Facebook is the best-known social network in the world, but for developers it's becoming much more. Facebook's APIs and recent acquisitions position it for developing customer-facing systems of...

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