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The Business Architecture Playbook For 2017

Create A Business Architecture Program That Addresses Customer Expectations

Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven...

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  • For Enterprise Architecture Professionals

    Report

    Report Assess Your Readiness For Strategic Portfolio Management

    Assessment: The Strategic Portfolio Management Playbook
    February 17, 2017 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...

  • For Application Development & Delivery Professionals

    Report

    Report Develop A Training Plan For The New Digital Business Analyst Role

    Business Analysts Must Master Seven Key Skills To Become Digital Business Analysts
    January 13, 2017 | Somak Roy

    The business analyst (BA) role is changing in response to the digital business imperative. But most BAs still focus on the traditional approach of eliciting requirements through process modeling....

  • For Enterprise Architecture Professionals

    Report

    Report The State Of Business Architecture In 2016

    Landscape: The Business Architecture Playbook
    November 17, 2016 | Gordon Barnett

    Interest in business architecture (BA) continues to grow as business executives seek input to address their current and future challenges. Business-focused enterprise architecture (EA) pros are...

  • For Enterprise Architecture Professionals

    Report

    Report The Maturing BA Toolkit: Outcome-Based And Role-Specific

    Tools And Technology: The Business Architecture Playbook
    November 15, 2016 | Gordon Barnett

    Business architecture (BA) programs rely on a set of models and methods that often benefit from being linked to each other and to external data. Business-focused enterprise architecture (EA)...

  • For Enterprise Architecture Professionals

    Report

    Report Effective BA Processes And Deliverables Lead To A Better Business Strategy

    Methods And Techniques: The Business Architecture Playbook
    September 9, 2016 | Gordon Barnett

    External demands, such as customer and competitive shifts and internal operational changes, drive business change. Business architecture (BA) methods and techniques can help analyze these demands...

  • For Enterprise Architecture Professionals

    Report

    Report Business Architecture 2020 — Evolving To Influence Business Strategy

    Future Look: The Business Architecture Playbook
    September 9, 2016 | Gordon Barnett

    Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

  • For Enterprise Architecture Professionals

    Report

    Report Build A Business Architecture Around Five Roles

    Organization: The Business Architecture Playbook
    September 2, 2016 | Gordon Barnett

    Many business architecture (BA) practices define what they do and how they organize their resources based on a one-size-fits-all model rather than with a view toward stakeholder value. The common...

  • For Enterprise Architecture Professionals

    Report

    Report Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook
    July 22, 2016 | Alex Cullen

    Today's enterprise architecture (EA) organizations are engaging more with the front end of the business: sales, marketing, and product management. Understanding their needs and goals is...

  • For Enterprise Architecture Professionals

    Report

    Report Architect Process Agility With BPM Platforms For Digital Business

    Chinese Businesses Must Use BPM To Accelerate Digital Transformation
    June 24, 2016 | Charlie Dai

    Some CIOs and enterprise architecture (EA) pros believe that business process management (BPM) is on the opposite side of agility — but they don't realize that BPM technology itself is also...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Understand The Disruptions That Affect Your Firm's Customers

    Add Customer-Centric PEST Analysis To Your Strategy Toolbox
    June 24, 2016 | Gordon Barnett, Rick Parrish

    Businesses must look beyond tactical customer experience (CX) improvements toward long-term, customer-driven strategies. Traditional strategy analysis techniques fall short for this; they focus on...

  • For Enterprise Architecture Professionals

    Report

    Report Enhance BA Benchmarking With Digital Touchpoint Metrics

    Benchmarks: The Business Architecture Playbook
    June 8, 2016 | Gordon Barnett

    Customer experience and digital change initiatives are proliferating in organizations, which are investing in business architecture (BA) to facilitate these initiatives. Many of them challenge BA...

  • For Enterprise Architecture Professionals

    Report

    Report Use Value Metrics To Improve Your Business Architecture Program

    Performance Management: The Business Architecture Playbook
    June 3, 2016 | Gordon Barnett

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture (EA) professionals themselves find it difficult to...

  • For Enterprise Architecture Professionals

    Report

    Report Use Customer-Driven Assessments To Position Your Business Architecture Program

    Assessment: The Business Architecture Playbook
    May 19, 2016 | Gordon Barnett

    Success for business architects and business-focused enterprise architecture (EA) professionals hinges on their ability to develop new capabilities to support customer experience and digitization...

  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To Build A Best Practice BA Road Map

    Road Map: The Business Architecture Playbook
    March 15, 2016 | Gordon Barnett

    As firms become customer-obsessed, effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Business Architecture Program That Addresses Customer Expectations

    Executive Overview: The Business Architecture Playbook
    March 11, 2016 | Gordon Barnett

    Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven...

  • For Enterprise Architecture Professionals

    Report

    Report Develop A Business Architecture Strategy Aligned With Customer Challenges

    Strategic Plan: The Business Architecture Playbook
    March 7, 2016 | Gordon Barnett

    Many organizations are redesigning or reinventing their business models to make themselves more customer-focused and agile. However, Forrester's clients have recognized a growing gap between an...

  • For Enterprise Architecture Professionals

    Report

    Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    Business Impact: The Business Architecture Playbook
    February 23, 2016 | Gordon Barnett

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Digital Business Analyst Role To Support The BT Agenda

    Digital Business Analysts Fill Skill Gaps In The Modern AD&D Team
    February 12, 2016 | Somak Roy

    The business technology (BT) agenda has fundamentally changed application development and delivery (AD&D); the stakeholder mix includes more marketers and digital leaders than ever before....

  • For Application Development & Delivery Professionals

    Report

    Report Five Steps To Craft Your Road Map To BPM Excellence

    Road Map: The Business Process Management Playbook
    January 28, 2016 | Clay Richardson

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide business process management (BPM) programs. For those chartering a BPM effort, aligning the...

  • For Enterprise Architecture Professionals

    Report

    Report Market Architecture And The Quest For Strategic Context

    Capture And Analyze Your Business Environment, Not Just Your Business
    October 14, 2015 | Gordon Barnett, Rick Parrish

    More and more firms are asking their business architecture (BA) professionals to participate in shaping, defining, and translating their firms' strategies. However, the tools, methods, and...

  • For Enterprise Architecture Professionals

    Report

    Report Brief: Business Services Must Be A Central Artifact For EA

    Use Business Service Reference Models To Support Digital Transformation
    September 10, 2015 | Henry Peyret

    "Business services" is a much-used term within technology management to describe how technology components are assembled to provide an outcome. Unfortunately, everyone defines and documents...

  • For Application Development & Delivery Professionals

    Report

    Report Ground Applications Strategy In Business Imperatives

    July 15, 2015 | George Lawrie

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...

  • For Enterprise Architecture Professionals

    Report

    Report Increase Business Architecture Value With Next-Generation Business Capability Modeling

    Use Capability Networks To Bring Your Business Capabilities To Life
    July 2, 2015 | Gordon Barnett

    Many enterprise architecture (EA) professionals struggle to bind business strategy with change initiatives and portfolio prioritization. At the same time, business architecture (BA) professionals...

  • For Enterprise Architecture Professionals

    Report

    Report Look Through A Business Capabilities Lens To Optimize CX Solutions

    EA Teams: Guide Your CX Pros To Deliver Better CX And Business Outcomes
    June 15, 2015 | Gordon Barnett

    Experience management is transforming today's businesses. Many B2C and B2B organizations are modeling their interactions with external entities, including customers, suppliers, and partners, to...

  • For Enterprise Architecture Professionals

    Report

    Report Measure EA's Engagement, Influence, And Business Impact

    June 5, 2015 | Alex Cullen

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA activities to...