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The Business Architecture Playbook For 2016

Create A Business Architecture Program That Addresses Customer Expectations

Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven...

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  • For Enterprise Architecture Professionals

    Report Use Customer-Driven Assessments To Position Your Business Architecture Program

    Assessment: The Business Architecture Playbook
    May 19, 2016 | Gordon Barnett

    Success for business architects and business-focused enterprise architecture (EA) professionals hinges on their ability to develop new capabilities to support customer experience and digitization...

  • For Enterprise Architecture Professionals

    Report Four Steps To Build A Best Practice BA Road Map

    Road Map: The Business Architecture Playbook
    March 15, 2016 | Gordon Barnett

    As firms become customer-obsessed, effective business architecture (BA) practice becomes essential. However, too often, business-focused enterprise architecture (EA) professionals struggle to...

  • For Enterprise Architecture Professionals

    Report Create A Business Architecture Program That Addresses Customer Expectations

    Executive Overview: The Business Architecture Playbook
    March 11, 2016 | Gordon Barnett

    Firms are challenged with understanding the impact of technology, business model, and customer disruption. So firms are seeking new approaches to define, plan, and execute customer-driven...

  • For Enterprise Architecture Professionals

    Report Develop A Business Architecture Strategy Aligned With Customer Challenges

    Strategic Plan: The Business Architecture Playbook
    March 7, 2016 | Gordon Barnett

    Many organizations are redesigning or reinventing their business models to make themselves more customer-focused and agile. However, Forrester's clients have recognized a growing gap between an...

  • For Enterprise Architecture Professionals

    Report Drive Customer-Obsessed Strategies With A Formalized Business Architecture

    Business Impact: The Business Architecture Playbook
    February 23, 2016 | Gordon Barnett

    Today's shift in power to the customer puts new pressure on your strategic business technology (BT) decision-makers. BT strategy and investment decisions are becoming more complex; in addition to...

  • For Application Development & Delivery Professionals

    Report Create A Digital Business Analyst Role To Support The BT Agenda

    Digital Business Analysts Fill Skill Gaps In The Modern AD&D Team
    February 12, 2016 | Somak Roy

    The business technology (BT) agenda has fundamentally changed application development and delivery (AD&D); the stakeholder mix includes more marketers and digital leaders than ever before....

  • For Application Development & Delivery Professionals

    Report Five Steps To Craft Your Road Map To BPM Excellence

    Road Map: The Business Process Management Playbook
    January 28, 2016 | Clay Richardson

    This report outlines the road map stage of Forrester's playbook for building and managing enterprisewide business process management (BPM) programs. For those chartering a BPM effort, aligning the...

  • For Enterprise Architecture Professionals

    Report Effective BA Processes And Deliverables Lead To A Better Business Strategy

    Methods And Techniques: The Business Architecture Playbook
    December 21, 2015 | Gordon Barnett

    Business architecture (BA) is the practice through which an organization adds analytical rigor to the planning and decision-making surrounding change. Whether customer or competitive shifts or...

  • For Enterprise Architecture Professionals

    Report Business Architecture Operating Models That Deliver Results

    Organization: The Business Architecture Playbook
    November 11, 2015 | Gordon Barnett

    Many business architecture (BA) practices are in a state of flux. Often, business-focused enterprise architecture (EA) professionals define what they do and organize their resources based on a...

  • For Enterprise Architecture Professionals

    Report Market Architecture And The Quest For Strategic Context

    Capture And Analyze Your Business Environment, Not Just Your Business
    October 14, 2015 | Gordon Barnett, Rick Parrish

    More and more firms are asking their business architecture (BA) professionals to participate in shaping, defining, and translating their firms' strategies. However, the tools, methods, and...

  • For Enterprise Architecture Professionals

    Report The Future Of Business Architecture: Developing Customer-Driven Business Models

    Future Look: The Business Architecture Playbook
    October 2, 2015 | Gordon Barnett

    The rise of business architecture (BA) involvement in shaping business strategy has driven a maturing business architecture body of knowledge. Today, many BA professionals have built competencies...

  • For Enterprise Architecture Professionals

    Report The Maturing BA Toolkit: Outcome-Based And Role-Specific

    Tools And Technologies: The Business Architecture Playbook
    September 23, 2015 | Gordon Barnett

    Business architecture (BA) programs rely on a set of models and methods that often benefit from being linked to each other and to external data. Business-focused enterprise architecture (EA)...

  • For Enterprise Architecture Professionals

    Report How To Embed BA In The Organization

    Continuous Improvement: The Business Architecture Playbook
    September 14, 2015 | Gordon Barnett

    While technology management planning is a common starting point for business architecture (BA) efforts, its methods and techniques really come into their own when applied to critical business...

  • For Enterprise Architecture Professionals

    Report Brief: Business Services Must Be A Central Artifact For EA

    Use Business Service Reference Models To Support Digital Transformation
    September 10, 2015 | Henry Peyret

    "Business services" is a much-used term within technology management to describe how technology components are assembled to provide an outcome. Unfortunately, everyone defines and documents...

  • For Enterprise Architecture Professionals

    Report Understand EA Stakeholders And Their Needs

    Stakeholder Needs: The EA Practice Playbook
    September 3, 2015 | Alex Cullen

    As firms adapt to the age of the customer, enterprise architecture (EA) organizations are engaging more at the front end of the business, with new stakeholders in sales, marketing, and product...

  • For Application Development & Delivery Professionals

    Report Ground Applications Strategy In Business Imperatives

    Strategy: The Business Applications Playbook
    July 15, 2015 | George Lawrie

    This report outlines the role of business strategy in Forrester's solution for application development and delivery (AD&D) professionals working on business applications strategy. Large firms are...

  • For Enterprise Architecture Professionals

    Report Increase Business Architecture Value With Next-Generation Business Capability Modeling

    Use Capability Networks To Bring Your Business Capabilities To Life
    July 2, 2015 | Gordon Barnett

    Many enterprise architecture (EA) professionals struggle to bind business strategy with change initiatives and portfolio prioritization. At the same time, business architecture (BA) professionals...

  • For Enterprise Architecture Professionals

    Report Look Through A Business Capabilities Lens To Optimize CX Solutions

    EA Teams: Guide Your CX Pros To Deliver Better CX And Business Outcomes
    June 15, 2015 | Gordon Barnett

    Experience management is transforming today's businesses. Many B2C and B2B organizations are modeling their interactions with external entities, including customers, suppliers, and partners, to...

  • For Enterprise Architecture Professionals

    Report Measure EA's Engagement, Influence, And Business Impact

    Metrics: The EA Practice Playbook
    June 5, 2015 | Alex Cullen

    Few enterprise architecture (EA) leaders have given much thought to metrics for their EA program — and thus are missing an excellent tool to increase their impact. Metrics connect EA...

  • For Enterprise Architecture Professionals

    Report The Right Performance Management Improves Your Business Architecture Discipline

    Performance Management: The Business Architecture Playbook
    May 26, 2015 | Gordon Barnett

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture professionals themselves find it difficult to...

  • For Enterprise Architecture Professionals

    Report Assess Your Readiness For Integrated Strategic Planning And Execution

    Assessment: The Strategic Planning And Portfolio Playbook
    February 25, 2015 | Margo Visitacion, Gordon Barnett

    The age of the customer is redefining how companies are viewing, developing, and executing on their strategies. The essential practices for strategic planning and portfolio execution remain the...

  • For Application Development & Delivery Professionals

    Report Best Practices For Agile-Plus-Architecture

    Enterprises Need Sustainable Business Agility, Not Just Agile Development
    February 23, 2015 | Randy Heffner

    Agile development practices and continuous delivery are essential tools, but so is an architecture that enables resilience. Combining Agile and architecture is challenging. Agile development and...

  • For Enterprise Architecture Professionals

    Report Predictions 2015: Customer Experience And Digital Business Rise In EA's Agenda

    November 14, 2014 | Henry Peyret, Alex Cullen

    Over the past few years, enterprise architecture (EA) programs have been strengthening their engagement with tech management and business leaders — still within an EA box. However, some...

  • For Enterprise Architecture Professionals

    Report Brief: The State Of Business Architecture Certification, 2014

    August 1, 2014 | Gordon Barnett

    Demand for business architects has been on the rise since 2010. However, heads of business architecture (BA) practices have found it difficult to find external candidates with the required skills...

  • For Enterprise Architecture Professionals

    Report Transform Banking Enterprise Architecture For Business Innovation

    Leading China-Based Banks Show How To Support Product, Operational, And Organizational Innovation
    July 21, 2014 | Charlie Dai

    The banking industry in China is transforming. Internet companies and changes to the regulatory environment are having a significant impact on this highly regulated market segment. Facing a complex...