72 results for " influencer marketing" in Everything
 
Sort by:
Refine
  • B2C Marketing

Search Results

  • Report The Forrester New Wave™: Influencer Marketing Solutions, Q4 2018

    The 11 Providers That Matter Most And How They Stack Up
    October 18, 2018 | Ryan Skinner

    In Forrester's evaluation of the emerging market for influencer marketing solutions (IMSes), we identified the 11 most significant providers in the category — Ahalogy, AspireIQ, Collective...

  • Report New Tech: Influencer Marketing Solutions, Q3 2018

    Forrester's Landscape Overview Of 34 Influencer Marketing Solution Providers
    August 13, 2018 | Ryan Skinner

    ...influencer commissioning, and many vendors have emerged with proprietary software for influencer marketing, often bundled with services. This report helps marketers understand and differentiate...

  • Report Category Influencer Programs Are The New Paid Endorsements

    Influencers Create Reach But They're More Like Celebrity Spokespeople Than Customer Or Employee Advocates
    January 6, 2017 | Jessica Liu

    ...Word-Of-Mouth Marketing Haze," Forrester defines three word-of-mouth (WOM) marketing types: customer advocacy, employee advocacy, and category influencer. Marketers are increasingly excited...

  • Report Clear The Word-Of-Mouth Marketing Haze

    WOM Is An Umbrella Term To Describe Three Different Types
    November 21, 2016 | Jessica Liu

    Since Forrester defined the word-of-mouth (WOM) marketing space a year ago, the landscape has only become more confusing. Marketers are unsure how to differentiate between...

  • Report How To Work With Digital Influencers

    Evaluate Influencers' Strengths And Weaknesses To Unleash Them In Valuable Ways
    August 8, 2017 | Ryan Skinner

    ...even faces regulatory discipline. This report cuts through the hype around influencer marketing, sticking to what is known about the space, and advises marketers on...

  • Report Q&A: Affiliate Marketing 101

    March 27, 2017 | Susan Bidel, Rebecca McAdams

    ...for innovative ways to acquire new customers and reach receptive audiences. Affiliate marketing offers brands new opportunities to extend their reach and leverage publishers as...

  • Report Leverage AI To Improve Marketing Efficiency

    Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value — And What Marketers Must Do Now To Prepare
    August 24, 2018 | Xiaofeng Wang

    Artificial intelligence (AI) is just beginning to gain widespread traction in marketing as early adopters experiment with it in their marketing practices. At this point,...

  • Report Q&A: Four Best Practices For Social Marketing Success

    Learn From The Hospitality Industry To Deliver Social Media Wins
    September 5, 2017 | Erna Alfred Liousas

    ..."To adopt or not to adopt?" This report combines marketers' top social marketing questions with examples from the travel and hospitality industry to highlight four...

  • Report Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers
    June 22, 2017 | Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare,...

  • Report Chatbots Are Transforming Marketing

    Use Chatbots To Help Customers Discover, Explore, And Engage With Your Brands
    May 24, 2017 | Xiaofeng Wang

    ...a clear purpose for the chatbot and set clear objectives for the marketing team. This report shows B2C marketing professionals how to use chatbots for...

  • Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    August 10, 2018 | Melissa Parrish, Jessica Liu

    ...In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and how they use social insights...

  • Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools...

  • Report The Forrester Wave™: Content Marketing Platforms, Q2 2017

    Percolate And Sprinklr Lead The Field With Brand Orchestration Vision
    April 18, 2017 | Ryan Skinner

    In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword,...

  • Report Vendor Landscape: Social Marketing Technology

    Tools And Technology: The Social Marketing Playbook
    March 10, 2017 | Melissa Parrish, Erna Alfred Liousas

    B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to...

  • Report The Future Of Social Intelligence Is In The Enterprise, Not Marketing

    Social Listening Platforms Flourish When They're No Longer An Island
    December 15, 2017 | Jessica Liu

    Forrester has long argued that companies mustn't silo social listening data within marketing, customer insights, or PR and communications teams. Now, B2C marketers must realize...

  • Report The State Of Marketing Content Spending

    US Marketers Will Spend 8% Of Their Marketing Programs' Budgets On Content This Year And Digital Agencies Will Benefit
    December 12, 2016 | Ryan Skinner

    Marketing leaders increasingly recognize how content facilitates purchase journeys, customer service, and customer relationships, leading to greater and greater content investment. Marketers will...

  • Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing
    April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

  • Report Social Technographics® Reveals Who Your Social Audience Is — And How To Approach Them

    Landscape: The Social Marketing Playbook
    July 20, 2018 | Jessica Liu, Gina Fleming

    The question for B2C marketers is no longer whether your customers use social media but how you can best use social media to interact with those customers. But how well do you know your customers...

  • Report Social Gets Bigger, Stronger, Faster

    Continuous Improvement: The Social Marketing Playbook
    March 23, 2017 | Jessica Liu

    B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix,...

  • Report Seize Control Of Your Content Strategy

    November 6, 2017 | Ryan Skinner, Erna Alfred Liousas

    ...is valuable in their customers' eyes. Develop a strategic approach to content marketing that will deliver valuable content and drive business results for your brand...

  • Report The Forrester Wave™: Social Listening Platforms, Q3 2018

    The 10 Providers That Matter Most And How They Stack Up
    August 21, 2018 | Jessica Liu, Arleen Chien

    ...Zignal Labs — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document

    Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile...

  • Report Spin User-Generated Content Into Brand-Building Gold

    Strategic Approaches To UGC Infuse Brands With Trust And Credibility While Minimizing Risk
    November 10, 2016 | Ryan Skinner, Jessica Liu

    The inherent authenticity of user-generated content (UGC) is kryptonite to even the most super of brands. Consumers' honest perspectives deflate brand mythologies and reveal once-hidden flaws. But...

Content Type

Apply

Filters

Industry

Region