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  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

  • For Infrastructure & Operations Professionals

    Report

    Report Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Jobs

    Tools And Technology: The Workforce Enablement Playbook
    March 6, 2017 | David K. Johnson

    Employees in your company who engage with customers must become more agile, responsive, and informed. The corporate personal computing environment is now a mix of legacy technology that isn't well...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Devices And Security Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    March 3, 2017 | Tyler McDaniel

    This report is an overview of the broad patterns occurring within information workers across multiple areas related to the devices they use and how these devices are secured, based on...

  • For Infrastructure & Operations Professionals

    Report

    Report Build Your Workforce Enablement Strategic Plan

    Strategic Plan: The Workforce Enablement Playbook
    February 13, 2017 | David K. Johnson

    Few areas of technology are as fundamental to customer interaction and business execution as the devices and software that employees use. But chances are, your firm and executive colleagues view...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

    Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)
    February 13, 2017 | Laura Naparstek, Julie A. Ask

    Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook For 2017 To 2018

    Tech Spending In India Will Continue To Grow Sharply Through 2018
    January 24, 2017 | Ashutosh Sharma

    In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

  • For CIO Professionals

    Report

    Report China Tech Market Outlook For 2017 To 2018

    Business Technology Accelerates Digital Transformation In China
    January 24, 2017 | Charlie Dai

    Technology spending in China will reach US$215 billion in 2017 as organizations accelerate their digital transformation initiatives by rapidly increasing their business technology (BT) investments....

  • For CIO Professionals

    Report

    Report Asia Pacific Tech Market Outlook For 2017 To 2018

    The Region's Tech Spending Will See Moderate Growth In 2017 Before Accelerating To Almost 6% Growth In 2018
    January 24, 2017 | Andrew Bartels, Frederic Giron

    CIOs in the Asia Pacific region will continue to face a business environment of modest economic growth in 2017, with 3% growth in tech spending. Better economies in 2018 will push growth closer to...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook For 2017 To 2018

    CIOs Transform Their Tech Teams For The Age Of The Customer
    January 24, 2017 | Tim Sheedy

    This is the time of year when Australian CIOs and their partners in the business plan their 2017 technology budgets. To help CIOs with this process, this report provides our current forecast for...

  • For Security & Risk Professionals

    Report

    Report The State Of Enterprise Mobile Security: 2016 To 2017

    Benchmarks: The Mobile Security Playbook
    January 12, 2017 | Chris Sherman

    To increase the productivity of information workers, particularly customer-facing employees, security and risk (S&R) leaders must provide them with access to business apps, collaboration tools, and...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2017 To 2018

    3% To 4% Growth As Forces Of Disruption Battle With Forces Of Continuity
    January 9, 2017 | Andrew Bartels, Nate Meneer

    2016 was a year of disruptions, both in the political world (Brexit, Trump's election) and in the technology world (cloud, artificial intelligence). CIOs will deal with those disruptions in 2017...

  • For CIO Professionals

    Report

    Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    October 7, 2016 | Susan Wu

    2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...

  • For CIO Professionals

    Report

    Report European Tech Market By Country, 2016 To 2017

    The UK And Other Eurozone Countries Will Generally Lag Behind Non-Euro Countries
    September 19, 2016 | Andrew Bartels

    Despite the expanding scope of the European Union (EU), Europe is still a collection of 28 different countries — and even more so after the UK's vote to leave the EU. This report provides...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2016 To 2017

    Slowing Economies And Cloud Constrict Tech Market Growth
    September 16, 2016 | Andrew Bartels

    CIOs in the middle of 2016 are facing the pull from their business partners to invest in new mobile, cloud, and analytical technologies to help their businesses grow and the push from CEOs and CFOs...

  • For Application Development & Delivery Professionals

    Report

    Report The Future Of Mobile Experience Development

    Vision: The Mobile App Development Playbook

    The mobile computing revolution rivals the move from monolithic systems to client-server in the 1990s. Similarly, we're seeing massive architecture changes as companies modernize the way they build...

  • For B2C Marketing Professionals

    Report

    Report Forrester’s Global Business Technographics Telecommunications And Mobility Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    August 18, 2016 | Tyler McDaniel

    This report is our overview of the workforce’s device usage, BYO behaviors and attitudes, and mobile device app usage based on Forrester’s Global Business Technographics®...

  • For Security & Risk Professionals

    Report

    Report Best Practices For Securing And Empowering A Mobile Workforce

    Road Map: The Mobile Security Playbook
    August 17, 2016 | Christian Kane, Chris Sherman

    Companies launch small bring-your-own-device (BYOD) deployments, but these programs often stall when they expand to include both a larger percentage of the workforce and more corporate apps and...

  • For Infrastructure & Operations Professionals

    Report

    Report Redefine Your Workforce Enablement Policy To Empower Employees

    July 28, 2016 | Christopher Voce, Christian Kane

    Supporting a customer-obsessed model requires that an organization manage six levers: structure, culture, talent, metrics, process, and technology. To arm employees with the technology they need to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet
    July 19, 2016 | Michael O'Grady

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2016 To 2017

    Brexit And Sluggish Economies Will Lead To Stagnant Tech Demand
    July 13, 2016 | Andrew Bartels, Charlotte Wang

    After a surprisingly strong 2015 European tech market, CIOs in European countries need to prepare for a much more difficult 2016 and 2017. Despite the European Central Bank's stimulus and stronger...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

  • For Customer Insights Professionals

    Report

    Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • For Application Development & Delivery Professionals

    Report

    Report Enterprise Business Intelligence: Now Always At Hand On Your Smartwatch

    Smartwatches Are No Longer Just For Collecting Data: Use Them For Instant Glanceable Insights
    June 30, 2016 | Boris Evelson, Michael Facemire

    The modern world moves at lightning speed, and fumbling to find a smartphone in your purse or pocket to answer a client's question may take a while. The customer may be long gone by the time you...

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