Advanced Search
222 results in Reports
Sort by:
Refine
  • Analytics Applications

Featured content

The Business Intelligence Playbook For 2017

Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinventing the wheel,...

Search Results

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Advice: The Salesperson's Crystal Ball

    March 7, 2017 | John Bruno

    As B2B buyers continue to self-serve and conduct more research on their own, their expectations of salespeople continue to rise. To increase seller effectiveness and close the gap between buyers'...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Digital Intelligence Technology Providers You Should Care About

    Landscape: The Digital Intelligence Playbook
    February 17, 2017 | James McCormick

    Digital intelligence practitioners use data and analytics to delight customers with optimal experiences wherever they digitally interact with their firms. The exploding volumes and variety of...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Forrester's 13-Step Methodology For Shortlisting BI Vendors

    Tools And Technology: The Business Intelligence Playbook
    February 17, 2017 | Boris Evelson

    Business intelligence (BI) is a runaway locomotive that keeps picking up speed in terms of enterprise interest, adoption, and spending levels. The result: There are now more than 70 vendors in the...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Healthcare Analytics, Q1 2017

    February 9, 2017 | Kate McCarthy

    Healthcare payer and provider organizations lag behind other industries in their adoption of advanced analytics. As the need to generate and use patient insight grows, healthcare organizations must...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For Customer Insights Professionals

    Report

    Report TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017

    It's Time To Put On Your Training Wheels
    January 18, 2017 | Brandon Purcell, Rowan Curran

    Artificial intelligence (AI) has been around since the 1950s and become increasingly popular over the past few years due to advances in deep learning and data storage and processing. With the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Analytics To Create Mobile Best Practices

    Continuous Improvement: The Mobile eBusiness Playbook
    January 17, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Few digital business professionals use mobile to transform customer experiences. They too often approach the use of mobile by asking "What should I do?" rather than "How should I do it?" Forrester...

  • For Application Development & Delivery Professionals

    Report

    Report Prescriptive Analytics: The Black Belt Of Digital Decisions

    Build The Last Mile Of Insights-To-Action To Finally Get Value From Investments In Data And Analytics
    January 10, 2017 | Mike Gualtieri

    Prescriptive analytics is about using data and analytics to improve decisions and therefore the effectiveness of actions. Isn't that what all analytics should be about? We heartily say "yes" — if...

  • For B2C Marketing Professionals

    Report

    Report How To Measure Social Programs

    Performance Management: The Social Marketing Playbook
    January 9, 2017 | Melissa Parrish, Samantha Ngo

    Social measurement is the bane of many marketers' existence. Marketers feel stuck with engagement metrics that don't tell them anything about the business impact of their social programs. This...

  • For Enterprise Architecture Professionals

    Report

    Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    December 21, 2016 | Michele Goetz

    As investment in data and analytics has risen, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    December 19, 2016 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Enterprise Insight Platform Suites, Q4 2016

    The Seven Providers That Matter Most And How They Stack Up
    December 7, 2016 | Brian Hopkins

    Insight platforms that combine data management, analytics, and insight execution tools were 2016's top emerging technology priority according to enterprise architects. In our 30-criteria evaluation...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Breakout Vendors: Insurance Data And Analytics

    Cape Analytics, Captricity, And Narrative Science Help Insurers Capitalize On The Value Of Insights
    November 7, 2016 | Ellen Carney

    Insurers have lagged behind industries like consumer packaged goods and telecommunications when it comes to investing in their information and data strategies. Leading insurance companies are...

  • For B2C Marketing Professionals

    Report

    Report The State Of Marketing Measurement, 2016

    Benchmarks: The Marketing Measurement And Insights Playbook
    October 11, 2016 | Jim Nail

    While marketing measurement has long been a murky discipline, B2C marketers have become much more mature in recent years. In this report, we take a dive deep into a survey of customers using...

  • For Application Development & Delivery Professionals

    Report

    Report Maximize Your Chances Of Business Intelligence Success In A Customer-Centric World

    Processes: The Business Intelligence Playbook
    September 14, 2016 | Martha Bennett, Boris Evelson

    How can you make sure that your business intelligence (BI) initiative is a success? This question isn't unique to BI, but it's still a tall order, as many organizations have a history of failed BI...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Native Hadoop BI Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    September 13, 2016 | Boris Evelson

    In our 22-criteria evaluation of native Hadoop business intelligence (BI) platform providers, we identified the six most significant ones — Arcadia Data, Attivio, Datameer, Kyvos Insights, Oracle,...

  • For Customer Insights Professionals

    Report

    Report Case Study: Seattle Children's Hospital Adopts A Healthy Approach To Data And Analytics

    The CDO Analytics Team Drives Better Patient Health And Business Results With Insights Services
    August 22, 2016 | Jennifer Belissent, Ph.D.

    Healthcare organizations face a daunting task of improving patient experience, reducing per capita costs and improving health outcomes with efficient and scalable yet personalized services. In...

  • For Application Development & Delivery Professionals

    Report

    Report Perishable Insights — Stop Wasting Money On Unactionable Analytics

    Use Forrester's Perishable Insights Framework To Prevent Fresh Data From Going Stale
    August 11, 2016 | Mike Gualtieri, Rowan Curran

    Insights derived from data and analytics have a shelf life. Some are as fleetingly fragile as avocados, some as timeless as Twinkies. To maximize value from data and analytics, enterprises must...

  • For Customer Insights Professionals

    Report

    Report Propel Your Customer Analytics Evolution With The Right Technology Provider

    Landscape: The Customer Analytics Playbook
    August 8, 2016 | Brandon Purcell

    During the Forrester Wave™ evaluation of customer analytics solutions, we surveyed 38 vendor clients about their vendor partnerships and interviewed 31 of them. We found that customer insights (CI)...

  • For Application Development & Delivery Professionals

    Report

    Report Use HR People Analytics To Drive Business Results

    New Analytics Tools Help The Business Make Important People Decisions
    August 5, 2016 | Claire Schooley

    Human resources (HR) departments typically face challenges in asking the right workforce questions, finding reliable data, analyzing metrics, and presenting results to the business in a simple yet...

  • For Customer Insights Professionals

    Report

    Report Q&A: Insights Services

    The Top Six Questions And Answers You Should Know About Insights Service Providers

    Deriving insights from volumes of diverse data and turning those insights into outcomes that boost business is the new Holy Grail. Yet for many companies, it's like jumping on a speeding train....

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Insights Platforms, Q3 2016

    Insight Platforms Turn Big Data Into More Action
    August 2, 2016 | Brian Hopkins

    The market for data analytics technologies has exploded, and your business needs actionable insight from data more urgently than ever. But it is easy to get lost with so many choices and appealing...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Market Imperatives

Region

Vendor

Analyst