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  • Predictive Analytics

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The Business Intelligence Playbook For 2017

Drive Business Insight With Effective BI Strategy

Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinvent the wheel,...

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  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter For B2B Marketers

    Performance Management: The B2B Marketing Playbook
    November 16, 2017 | Allison Snow

    B2B marketers must do more than measure things like click-through rates and event attendance; they need to show how their activity directly affects business results. This report helps marketers...

  • For Customer Insights Professionals

    Report

    Report The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook
    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • For CIO Professionals

    Report

    Report The "Data For Good" Movement Delivers Social Impact

    Civic Insights Service Providers Demonstrate That "Good" Is Good Business

    A growing cadre of business and tech leaders, academics, data scientists and engineers, software developers, and UX designers envisions using new data sources and analytics technologies to address...

  • For Customer Insights Professionals

    Report

    Report Close The Insights-To-Action Gap With A Clear Implementation Plan

    Processes: The Customer Analytics Playbook
    August 14, 2017 | Brandon Purcell

    Many companies still struggle to realize value from predictive analytics despite considerable investments in technology and human capital. This is largely due to the insights-to-action gap — the...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Predictive Marketing Analytics For B2B Marketers, Q2 2017

    6sense And Lattice Engines Lead A Diverse Field Of Emerging Solution Providers
    June 14, 2017 | Allison Snow, Laura Ramos

    In our 28-criteria evaluation of predictive marketing analytics providers for B2B marketers, we identified the 11 most significant — 6sense, BrightTarget, EverString, Infer, Lattice Engines...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Predictive Analytics And Machine Learning Solutions, Q1 2017

    Enterprises Must Possess The Power To Predict In The Age Of The Customer
    March 7, 2017 | Mike Gualtieri

    Make your data scientists more productive — and happier — with a new predictive analytics and machine learning (PAML) solution. In our 23-criteria evaluation of PAML solution vendors, we identified...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Infrastructure & Operations Professionals

    Report

    Report Deliver Digital Operational Excellence And Digital Customer Experience Innovation With Wearables

    The Enterprise Wearables Journey, 2017
    February 1, 2017 | J. P. Gownder

    In 2017, we'll see a new level of maturity in the enterprise wearable arena, with fewer pilots and more deployments in areas like smart glasses, virtual reality (VR), health monitors, and other...

  • For B2B Marketing Professionals

    Report

    Report Balance Predictive Marketing Analytics With Engagement Mastery

    Avoid The "Now What?" Problem
    September 13, 2016 | Allison Snow

    For B2B marketers, predictive marketing analytics is a powerful system of insight that weak engagement capabilities can render useless. Insights' "yin" requires engagement's "yang" to connect data...

  • For Infrastructure & Operations Professionals

    Report

    Report Predictive Analytics Can Liberate I&O Pros From The Tyranny Of Firefighting

    I&O Transitions From Reactive Mode To Customer Obsession
    July 27, 2016 | Milan Hanson, Mike Gualtieri

    The business expects infrastructure and operations (I&O) pros to be emergency responders. When customer and business applications are not performing — or not working at all — it affects the entire...

  • For B2B Marketing Professionals

    Report

    Report What's Possible With Predictive Marketing Right Now?

    Three Use Cases Illustrate The Power Of Predictive In B2B Marketing
    July 25, 2016 | Allison Snow, Laura Ramos

    B2B marketers accountable for pipeline and deal acceleration can't ignore predictive marketing. Expectations that it will expose the best-fit and most-likely-to-purchase accounts, crush conversion...

  • For Customer Insights Professionals

    Report

    Report Transforming Government Services Through Better Insights

    Agencies Leverage Analytics To Improve Operational Excellence And The Citizen Experience

    Access to technology-enabled services has raised citizens' expectations. They expect to access critical services in their moment of need, via the channel or device of their choice. Armed with...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester Research World Business Intelligence And Analytics Software Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet
    December 29, 2015 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Enterprise Architecture Professionals

    Report

    Report Architect Your Predictive Analytics Capability, Part 2

    Chinese Companies Are Leveraging Predictive Analytics To Engage Customers
    December 11, 2015 | Charlie Dai

    Predictive analytics has become a strategic cornerstone to enabling digital business and differentiating customer experiences. To respond to increased digital competition and disruption, enterprise...

  • For Enterprise Architecture Professionals

    Report

    Report Architect Your Predictive Analytics Capability, Part 1

    Chinese Companies Are Leveraging Predictive Analytics To Engage Customers
    December 9, 2015 | Charlie Dai

    Predictive analytics has become the key to helping businesses — especially those in the highly dynamic Chinese market — create differentiated, individualized customer experiences and make better...

  • For Application Development & Delivery Professionals

    Report

    Report Drive Business Insight With Effective BI Strategy

    October 21, 2015 | Boris Evelson

    How does an enterprise make sense of operations, logistics, and finances? There's just too much information for any one person to process. So it's business intelligence (BI) to the rescue! But how...

  • For CIO Professionals

    Report

    Report Brief: People Analytics Will Digitize Staffing

    New Tools Help CIOs Find And Retain Tech Talent
    September 25, 2015 | Marc Cecere

    There is a conundrum in the tech talent market: CIOs cannot find enough of the right talent and have difficulty retaining the staff they have. The age of the customer is making the problem even...

  • For Application Development & Delivery Professionals

    Report

    Report A Machine Learning Primer For BT Professionals

    Big Data And Machine Learning Make Sci-Fi-Like App Experiences Possible Now
    September 8, 2015 | Mike Gualtieri, Rowan Curran

    Don't worry. You don't need a Ph.D. in computer science to use machine learning in your apps. Application development and delivery (AD&D) professionals can use machine learning to make their apps a...

  • For B2B Marketing Professionals

    Report

    Report New Technologies Emerge To Help Unearth Buyer Insight From Mountains Of B2B Data

    Determine Which Vendors To Work With By Matching Your Process Maturity To Desired Business Outcomes
    July 13, 2015 | Laura Ramos

    New technologies that can anticipate outcomes with a significant probability of accuracy can help B2B marketing professionals entice prospects, keep customers engaged, and justify their...

  • For B2B Marketing Professionals

    Report

    Report From Big Data To Actionable Insight: The Role Of Predictive Analytics In B2B Marketing

    June 15, 2015 | Laura Ramos

    A wealth of insights lies untapped in customer databases, on the Internet, and from smart devices, social activity, as well as a myriad of other unconventional sources. This information about how...

  • For Customer Insights Professionals

    Report

    Report Brief: Predictive Social Analytics Is On The Horizon

    April 21, 2015 | Allison Smith

    Most of the analytics that social listening platforms provide are retrospective and explanatory — any listening platform on the market can provide data about spikes in volume or analysis on the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Big Data Predictive Analytics Solutions, Q2 2015

    Predict And Prosper With One Of These 13 Solutions
    April 1, 2015 | Mike Gualtieri, Rowan Curran

    Good news! Predictive analytics is within easy reach for all enterprises if they choose the right big data predictive analytics solution to meet their needs. In Forrester's 45-criteria evaluation,...

  • For Application Development & Delivery Professionals

    Report

    Report You Can't Personalize Digital Experiences Without Predictive

    Predictive Analytics Solutions Are The Personalization Engine That Digital Experience Platforms Lack
    March 10, 2015 | Anjali Yakkundi, Rowan Curran

    Digital experience delivery vendors have generally fallen short in their use of predictive analytics to contextualize digital customer experiences. Many of these vendors offer simple, rules-based...

  • For Application Development & Delivery Professionals

    Report

    Report Behavioral Analytics Can Optimize Matching Contact Center Agents With Consumers

    Predictive Analytics Can Help Enterprises Better Match Customers To Agents To Grow Revenue, Reduce Costs, And Improve Satisfaction
    February 24, 2015 | Art Schoeller

    Part of the promise of online dating services like eHarmony and Match.com is their ability to use software analytics of personality profiles to increase the successful outcome of connecting two...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Business Intelligence, Q1 2015

    February 23, 2015 | Holger Kisker, Ph.D.

    For a number of years now, business intelligence (BI) has remained the No. 1 software application category in companies' implementation project plans. Increasing market volatility and empowered...

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