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The Data Management Playbook For 2017

Your Business Is Only As Fast As Your Data

Today, what you know and how well you use it is fueling your competitiveness and growth. The way your firm provisions and manages data has to change to keep up with empowered customers and nimble...

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  • For Enterprise Architecture Professionals

    Report

    Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    March 13, 2017 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A data...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Data Preparation Tools, Q1 2017

    The Seven Providers That Matter Most And How They Stack Up
    March 13, 2017 | Cinny Little

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched,...

  • For Customer Insights Professionals

    Report

    Report Top Performers Commercialize Data Through Insights Services

    March 6, 2017 | Jennifer Belissent, Ph.D.

    The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For Enterprise Architecture Professionals

    Report

    Report The Cloudy Future Of Hadoop

    Hadoop Is Here To Stay, But The Cloud Will Change What It Is
    March 1, 2017 | Brian Hopkins, Mike Gualtieri

    Happy birthday! This is the year that Apache Hadoop and its community turns 10 years old, and we have all watched the child star rocket to big data superstardom. But will this bright future...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: In-Memory Databases, Q1 2017

    In-Memory Databases Are Driving Next-Generation Workloads And Use Cases
    February 28, 2017 | Noel Yuhanna

    In-memory database initiatives are fast on the rise as organizations focus on rolling out real-time analytics and extreme transactions to support growing business demands. In-memory offers...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Insights Service Providers, Q1 2017

    Leaders Emerge In A Nascent Insights Services Market

    In our 20-criteria evaluation of insights services, we identified 10 providers offering a broad range of services across vertical industries and specific domains — Accenture Digital, Atos,...

  • For Enterprise Architecture Professionals

    Report

    Report Data Performance Management Is A Must-Have, Not A Nice-To-Have

    Performance Management: The Data Management Playbook
    February 6, 2017 | Michele Goetz

    Insight is the engine of today's businesses. The value of a company can be measured by the performance of its data. This report helps enterprise architects (EAs) and chief data officers (CDOs)...

  • For Enterprise Architecture Professionals

    Report

    Report Evaluate Your Data Management Readiness For Systems Of Insight

    Assessment: The Data Management Playbook
    February 2, 2017 | Michele Goetz

    Systems of insight (SOIs) will create a culture where what you do with data is more important than how you manage it. Enterprise architecture (EA) professionals will need to adopt the core values...

  • For Enterprise Architecture Professionals

    Report

    Report Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook
    January 26, 2017 | Gene Leganza

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

  • For Enterprise Architecture Professionals

    Report

    Report Reboot Your Information Governance Program With An Outside-In Perspective

    Processes: The Information Strategy And Architecture Playbook
    January 9, 2017 | Cheryl McKinnon

    New actors — partners, clients, and citizens — are now stakeholders in information governance (IG) strategies for customer-obsessed enterprises. Enterprise architects and their peers in security,...

  • For Application Development & Delivery Professionals

    Report

    Report Divide (BI Governance From Data Governance) And Conquer

    Performance Management: The Business Intelligence Playbook
    January 4, 2017 | Boris Evelson

    The age of the customer and business agility require new approaches to business intelligence (BI) governance. Technology-management-centric, restrictive, and inflexible governance processes no...

  • For Enterprise Architecture Professionals

    Report

    Report Personalized, Fast Data Delivers Business Outcomes Your CEO Cares About

    Vision: The Data Management Playbook
    December 21, 2016 | Michele Goetz

    As investment in data and analytics has risen, satisfaction in analytic capabilities has decreased and dissatisfaction has increased. The crux of the situation is that data management can't start...

  • For Enterprise Architecture Professionals

    Report

    Report Create A Road Map For A Real-Time, Agile, Self-Service Data Platform

    Road Map: The Data Management Playbook
    December 19, 2016 | Michele Goetz, Noel Yuhanna

    Data bottlenecks create business bottlenecks. The days of provisioning data to simply meet the requirements of systems of record are over. Business stakeholders at the executive and...

  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    December 19, 2016 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance the...

  • For B2C Marketing Professionals

    Report

    Report Better Content Insights From Better Dashboards

    Build Or Adopt Better Tools To Ensure Content Performance Is Informed By Business Outcomes
    December 8, 2016 | Ryan Skinner

    Creating relevant content that helps customers and generates results for the business is hard. Those who commission, create, manage, and distribute content need to be able to see, quickly, what...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Product Information Management Solutions, Q4 2016

    The 10 Providers That Matter Most And How They Stack Up
    December 5, 2016 | Fiona Swerdlow, Nasry Angel

    In our 28-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant — ADAM Software, Agility Multichannel, Contentserv, EnterWorks, IBM,...

  • For Enterprise Architecture Professionals

    Report

    Report Vendor Landscape: Data Governance Stewardship And Discovery Solutions

    Data Governance Stewardship And Discovery Solutions To Govern Systems Of Insight
    November 30, 2016 | Henry Peyret

    In 2015, Forrester identified a new market category: data governance stewardship. These offerings help companies navigate their journey toward data citizenship. The market is continuing to develop...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Big Data Fabric, Q4 2016

    A Critical Platform For Enterprises To Succeed With Big Data Initiatives
    November 22, 2016 | Noel Yuhanna

    Big data initiatives are on the rise as organizations focus on rolling out actionable insights. Big data fabric offers enterprise architecture (EA) pros a platform that helps them discover,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Breakout Vendors: Insurance Data And Analytics

    Cape Analytics, Captricity, And Narrative Science Help Insurers Capitalize On The Value Of Insights
    November 7, 2016 | Ellen Carney

    Insurers have lagged behind industries like consumer packaged goods and telecommunications when it comes to investing in their information and data strategies. Leading insurance companies are...

  • For Application Development & Delivery Professionals

    Report

    Report Nine Customers Tell Why Oracle Cloud Appeals — And Doesn't

    Oracle Is Connecting With Its SaaS Applications And Java And Database Services
    October 27, 2016 | John R. Rymer

    At Oracle OpenWorld 2016, Forrester interviewed nine enterprise-class customers about Oracle's public cloud platform. This report tells application development and delivery (AD&D) professionals why...

  • For Security & Risk Professionals

    Report

    Report Six Frameworks To Manage Your Big Data Privacy Concerns And Risks

    Assess Your Data Practices And Protect Customer And Employee Privacy
    October 21, 2016 | Heidi Shey

    As companies store, process, and analyze vast amounts of data from email, social networks, sensors, IT systems, public data stores, and other sources, they need to be aware that much of it could be...

  • For Enterprise Architecture Professionals

    Report

    Report Data Stewards Are Set Up To Fail

    September 19, 2016 | Michele Goetz

    Traditional data stewardship models work to alleviate data governance tasks for end users. With increasing data volumes and expansion of the knowledge workforce, data stewards are quickly...

  • For CIO Professionals

    Report

    Report New, Evolving Tools To Manage Big Data Will Grow At Double-Digit Rates

    ForecastView Document
    September 15, 2016 | Jennifer Adams

    In the age of the customer, successful companies maximize customer intelligence by turning big data into actionable business insights. We define big data as the practices, processes, and...

  • For Customer Experience Professionals

    Report

    Report Data And Instinct: Design Methods At Work

    September 14, 2016 | Allegra Burnette

    Data is an increasingly important tool in our CX arsenal, helping us understand customer needs and tailor individual experiences. At the same time, design has emerged as a recognized business...

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