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  • For Infrastructure & Operations Professionals

    Report

    Report Everyday Technology Choices For A Better Employee Experience

    Design Effective Workforce Strategies For Laptops, Tablets, Smartphones, And Beyond
    September 26, 2017 | J. P. Gownder

    Having the right tools to do the job is a prerequisite to empowering a positive employee experience. Yet, too often, organizations still neglect the everyday technologies that employees use,...

  • For CIO Professionals

    Report

    Report Midyear Global Tech Market Outlook For 2017 To 2018

    Global Tech Purchases Will Exceed $3 Trillion For The First Time
    September 25, 2017 | Andrew Bartels

    If 2016 was a year of political and economic disruption, with the Brexit vote in the UK and the election of Donald Trump in the US, 2017 has been a return to normality. As fears have abated and the...

  • For Customer Experience Professionals

    Report

    Report The US Customer Experience Index, 2017

    How Brands Build Loyalty With The Quality Of Their Experience
    August 1, 2017 | Rick Parrish

    How well do leading brands build loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of all 314 brands across 21 industries in the US CX Index. We...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    July 31, 2017 | J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers across...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Devices And Security Workforce Survey, 2016: Overview

    A Business Technographics Presentation
    March 3, 2017 | Tyler McDaniel

    This report is an overview of the broad patterns occurring within information workers across multiple areas related to the devices they use and how these devices are secured, based on Forrester’s...

  • For CIO Professionals

    Report

    Report European Tech Market By Country, 2016 To 2017

    The UK And Other Eurozone Countries Will Generally Lag Behind Non-Euro Countries
    September 19, 2016 | Andrew Bartels

    Despite the expanding scope of the European Union (EU), Europe is still a collection of 28 different countries — and even more so after the UK's vote to leave the EU. This report provides...

  • For CIO Professionals

    Report

    Report The Midyear Global Tech Market Outlook For 2016 To 2017

    Slowing Economies And Cloud Constrict Tech Market Growth
    September 16, 2016 | Andrew Bartels

    CIOs in the middle of 2016 are facing the pull from their business partners to invest in new mobile, cloud, and analytical technologies to help their businesses grow and the push from CEOs and CFOs...

  • For Infrastructure & Operations Professionals

    Report

    Report How Chromebooks Can Serve Your BT Agenda In 2016

    When The Conditions Are Right, Chromebooks Can Improve The Experiences Of Both Customers And Employees
    May 26, 2016 | J. P. Gownder

    Five years into their existence, Chromebooks have yet to take the enterprise market by storm, but does that mean they aren't suitable for the enterprise? No: Infrastructure and operations (I&O)...

  • For CIO Professionals

    Report

    Report Brief: China Tech Spending By Industry, 2016

    Digital Business Drives Tech Spending In China
    April 5, 2016 | Frank Liu

    China's recent macroeconomic performance has cast a veil of uncertainty over the prospects for global economic growth in 2016. Similarly, many vertical industries in China will continue to grow...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2016 To 2017

    Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
    March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

    CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook, 2016 To 2017

    India Will Outpace Other Asia Pacific Markets In Technology Spending Growth
    February 3, 2016 | Ashutosh Sharma

    In 2016, India will outpace all Asia Pacific countries in technology spending growth. Rapidly maturing customer expectations in the country will force businesses to deliver better digital...

  • For CIO Professionals

    Report

    Report Australian Tech Market Outlook, 2016 To 2017

    Digital Business Initiatives Will Drive New Tech Spending
    February 3, 2016 | Tim Sheedy

    This is the time of year when CIOs and their business partners plan their 2016 tech budgets. To help CIOs with this process, this report provides our current forecast for the Australian tech market...

  • For Application Development & Delivery Professionals

    Report

    Report Brief: To Effectively Engage Customers, Target Them On The Right Device

    Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia
    January 21, 2016 | Tim Sheedy

    You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2016 To 2017

    The Five Themes That Will Define Tech Spending In The Next Two Years
    January 5, 2016 | Andrew Bartels

    With CIOs returning to work after their New Year's Eve celebrations, it is time to get back to the serious business of reviewing their 2016 tech spending plans and starting to think about what...

  • For CIO Professionals

    Report

    Report 2015 To 2016 Tech Market Outlook For European Countries

    Better Growth Outside The Eurozone Than Within
    October 9, 2015 | Andrew Bartels

    Will Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...

  • For Infrastructure & Operations Professionals

    Report

    Report Five Ways To Ensure That Your Digital Workspace Initiative Doesn't Fail

    Give User Experience And Cost Savings Equal Priority
    July 23, 2015 | David K. Johnson

    Infrastructure and operations (I&O) leaders deploy digital workspace technologies to lower their costs and improve security. But while savings and security matter, virtualization contributes...

  • For Infrastructure & Operations Professionals

    Report

    Report Global Tablet Forecast 2015 To 2018: Despite Market Volatility, Tablets Are Big In Business

    Company-Owned Tablets Co-Opt The Energy Of Consumerization
    July 13, 2015 | J. P. Gownder

    In 2013, it seemed like tablets were taking over the world, threatening the PC's position with the workforce. But the overall tablet market plateaued in 2014 and remains slow-growing and tepid in...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2015 To 2016

    Five Themes That Will Define The Tech Market
    January 7, 2015 | Andrew Bartels

    As CIOs prepare and manage their 2015 tech budgets, they can confidently push for increases of 4% to 6% in their purchases of tech goods and services, depending on their country. Tech spending in...

  • For Infrastructure & Operations Professionals

    Report

    Report Ten Ways Technology Will Drive Workforce Success In 2015

    November 5, 2014 | David K. Johnson, J. P. Gownder, Christian Kane

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

  • For Marketing Leadership Professionals

    Report

    Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • For CIO Professionals

    Report

    Report Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen
    May 15, 2013 | Charles S. Golvin

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

  • For CIO Professionals

    Report

    Report Enable Workplaces Of The Future, Now!

    Flexible Work And Cowork Redefine Workplace Diversity
    May 14, 2013 | Jennifer Belissent, Ph.D.

    If you haven't heard the latest office gossip, you might want to figure out why. As workers increasingly work from home, a coffee shop, a public library, the train, or one of the new coworking...

  • For Infrastructure & Operations Professionals

    Report

    Report Managing Information Security In BYOT Environments In Asia Pacific

    I&O Professionals Need The Right Policies, Technologies, And Skills To Secure Enterprise Data
    April 17, 2013 | Katyayan Gupta

    Employees are rapidly embracing personal devices, consumer software, and public cloud services for work to increase personal productivity and efficiency, a trend that Forrester refers to as...

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