Search Results

• For CIO Professionals

  Report

  Report C-Suite Tech Purchasing Patterns

  CIOs Need To Adapt To Businesses' Increasing Power In Tech Buying

  May 15, 2017 | Andrew Bartels

  Business execs are playing a bigger role in buying technologies to help their firms win, serve, and retain customers. CIOs still play a major role, but they operate in a new world of shifting...

• For Customer Experience Professionals

  Report

  Report CX Teams: What They Do, Where They Report, How Big They Are, And How Much They Spend

  May 8, 2017 | Samuel Stern

  In May and June of 2016, Forrester fielded a survey to customer experience (CX) professionals across the globe and received hundreds of completed responses detailing what CX professionals are...

• For CIO Professionals

  Report

  Report 2017 Tech Budget Benchmarks

  Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It

  March 28, 2017 | Andrew Bartels

  CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

• For Infrastructure & Operations Professionals

  Report

  Report Strategic Benchmarks 2017: Infrastructure Priorities

  Benchmarks: The Infrastructure Transformation Playbook

  March 20, 2017 | Sophia I. Vargas

  This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

• For B2B Marketing Professionals

  Report

  Report Global Business Technographics® Infrastructure Survey, 2016: Overview

  A Business Technographics Presentation

  March 15, 2017 | Tyler McDaniel

  This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

• For Enterprise Architecture Professionals

  Report

  Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

  Benchmarks: The Enterprise Content Management Playbook

  March 3, 2017 | Cheryl McKinnon

  For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

• For CIO Professionals

  Report

  Report US Government Sector Tech Spending Trends, 2017 To 2018

  Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets

  February 8, 2017 | Andrew Bartels, Rick Parrish

  US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

• For Security & Risk Professionals

  Report

  Report The State Of Network Security: 2016 To 2017

  Benchmarks: The Security Architecture And Operations Playbook

  January 26, 2017 | Heidi Shey

  This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2016 to...

• For Security & Risk Professionals

  Report

  Report Making The Business Case For Identity And Access Management

  Business Case: The Identity And Access Management Playbook

  January 25, 2017 | Andras Cser, Merritt Maxim

  Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

• For Enterprise Architecture Professionals

  Report

  Report Reshape Budgeting Practices For Agile

  Performance Management: The Strategic Portfolio Management Playbook

  January 23, 2017 | Margo Visitacion

  In the battle to win new customers, companies are increasingly turning to Agile practices to deliver apps that provide great customer experiences. However, Agile requires organizations to rethink...

• For CIO Professionals

  Report

  Report The Global Tech Market Outlook For 2017 To 2018

  3% To 4% Growth As Forces Of Disruption Battle With Forces Of Continuity

  January 9, 2017 | Andrew Bartels, Nate Meneer

  2016 was a year of disruptions, both in the political world (Brexit, Trump's election) and in the technology world (cloud, artificial intelligence). CIOs will deal with those disruptions in 2017...

• For CIO Professionals

  Report

  Report 2017 US Tech Budgets: The Post-Election Outlook

  The US Tech Market Will Grow 4.3% In 2017

  December 7, 2016 | Andrew Bartels

  CIOs and their business partners prepare their tech budget plans based on their own business' strategy and requirements. In this updated US tech market forecast, we provide our post-election...

• For Security & Risk Professionals

  Report

  Report Security Budgets 2017: Increases Help But Remain Reactionary

  Benchmarks: The S&R Practice Playbook

  November 23, 2016 | Jeff Pollard

  Skyrocketing budget numbers might lead security leaders to believe that good times have finally arrived. But security spending's continued climb as a percentage of IT budgets hides the disruption...

• For Security & Risk Professionals

  Report

  Report Understand The State Of Identity And Access Management: 2016 To 2017

  Benchmarks: The Identity And Access Management Playbook

  November 17, 2016 | Merritt Maxim, Andras Cser

  This report provides a spending and technology adoption benchmark for security and risk (S&R) leaders responsible for developing their organization's identity and access management (IAM) strategy...

• For CIO Professionals

  Report

  Report Vendor Landscape: Technology Business Management Solutions

  Customer-Obsessed Firms Must Manage Tech-Based Customer Value

  October 31, 2016 | Eveline Oehrlich, Sophia I. Vargas

  CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at...

• For Infrastructure & Operations Professionals

  Report

  Report Weigh The Economic Factors Of Your Data Center Ecosystem Transformation

  Business Case: The Infrastructure Transformation Playbook

  October 19, 2016 | Sophia I. Vargas

  As technology demand accelerates to support the digital business, data centers are running low on physical resource capacity. When provisioning new data center capacity, infrastructure and...

• For Security & Risk Professionals

  Report

  Report Justify Security Budget By Its Impact On Maturity

  Business Case: The S&R Practice Playbook

  October 18, 2016 | Jeff Pollard

  Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

• For Infrastructure & Operations Professionals

  Report

  Report Brief: Don't Let Capex-Based Budgets Dampen Your Cloud Plans

  Build The Case For Your Capex-Focused Industry To Embrace Opex

  October 18, 2016 | Sophia I. Vargas, Lauren E. Nelson

  The business technology (BT) shift toward cloud and external services has begun, moving costs from capital expenditures (capex) to operating expenditures (opex). This can be a fundamental...

• For CIO Professionals

  Report

  Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

  Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017

  October 17, 2016 | Andrew Bartels

  CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

• For Enterprise Architecture Professionals

  Report

  Report Enhance Cost-To-Serve Models To Guide Strategy Choice

  Two Vendors Provide Examples Of Cost-To-Serve Model Implementations

  August 23, 2016 | Gordon Barnett

  Successful digital businesses always face choices on strategic execution. Cost-to-serve (CTS) frameworks are widely used techniques for guiding investment decisions. But these frameworks have not...

• For B2C Marketing Professionals

  Report

  Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

  Make Adtech Investments Based On Maturity And ROI

  August 23, 2016 | Richard Joyce

  Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

• For Application Development & Delivery Professionals

  Report

  Report Make Smart Mobile Development Decisions

  Business Case: The Mobile App Development Playbook

  August 19, 2016 | Michael Facemire, John M. Wargo

  Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play....

• For B2B Marketing Professionals

  Report

  Report 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call

  Benchmarks: The B2B Marketing Playbook

  July 21, 2016 | Laura Ramos

  A greater proportion of the buyer's journey has shifted to the digital world, but the B2B marketing mix isn't keeping pace. Marketers must put 2016 budgets to work on shifting interactions...

• For Application Development & Delivery Professionals

  Report

  Report Quantify The Business Value Of CRM

  Business Case: The CRM Playbook

  May 11, 2016 | Kate Leggett

  Customer relationship management (CRM) initiatives must not only be technically sound but must also answer this question: What will we get for our money? This report describes how application...

• For Infrastructure & Operations Professionals

  Report

  Report How To Budget For Workforce And Customer-Facing Technologies In 2016 And Beyond

  Benchmarks: The Workforce Enablement Playbook

  April 29, 2016 | J. P. Gownder

  Infrastructure and operations (I&O) leaders planning their budgets for 2016 and beyond must invest in the business technology (BT) agenda — that is, spending on technology that helps win, serve,...