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  • For Infrastructure & Operations Professionals

    Report

    Report Strategic Benchmarks 2017: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook
    March 20, 2017 | Sophia I. Vargas

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Infrastructure Survey, 2016: Overview

    A Business Technographics Presentation
    March 15, 2017 | Tyler McDaniel

    This report is an overview of the Forrester Data: Global Business Technographics® Infrastructure Survey, 2016. It covers the broad patterns seen among business and technology decision makers...

  • For Enterprise Architecture Professionals

    Report

    Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook
    March 3, 2017 | Cheryl McKinnon

    For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2016 To 2017

    Benchmarks: The Security Architecture And Operations Playbook
    January 26, 2017 | Heidi Shey

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2016 to...

  • For Security & Risk Professionals

    Report

    Report Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook
    January 25, 2017 | Andras Cser, Merritt Maxim

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

  • For Enterprise Architecture Professionals

    Report

    Report Reshape Budgeting Practices For Agile

    Performance Management: The Strategic Portfolio Management Playbook
    January 23, 2017 | Margo Visitacion

    In the battle to win new customers, companies are increasingly turning to Agile practices to deliver apps that provide great customer experiences. However, Agile requires organizations to rethink...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2017 To 2018

    3% To 4% Growth As Forces Of Disruption Battle With Forces Of Continuity
    January 9, 2017 | Andrew Bartels, Nate Meneer

    2016 was a year of disruptions, both in the political world (Brexit, Trump's election) and in the technology world (cloud, artificial intelligence). CIOs will deal with those disruptions in 2017...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Post-Election Outlook

    The US Tech Market Will Grow 4.3% In 2017
    December 7, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own business' strategy and requirements. In this updated US tech market forecast, we provide our post-election...

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook
    November 28, 2016 | Sophia I. Vargas, Dave Bartoletti

    Some infrastructure and operations (I&O) leaders and others have overzealous expectations of cloud's impact on costs, with many thinking cloud is always cheaper, faster, and easier. Under the right...

  • For Security & Risk Professionals

    Report

    Report Security Budgets 2017: Increases Help But Remain Reactionary

    Benchmarks: The S&R Practice Playbook
    November 23, 2016 | Jeff Pollard

    Skyrocketing budget numbers might lead security leaders to believe that good times have finally arrived. But security spending's continued climb as a percentage of IT budgets hides the disruption...

  • For Security & Risk Professionals

    Report

    Report Understand The State Of Identity And Access Management: 2016 To 2017

    Benchmarks: The Identity And Access Management Playbook
    November 17, 2016 | Merritt Maxim, Andras Cser

    This report provides a spending and technology adoption benchmark for security and risk (S&R) leaders responsible for developing their organization's identity and access management (IAM) strategy...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Technology Business Management Solutions

    Customer-Obsessed Firms Must Manage Tech-Based Customer Value
    October 31, 2016 | Eveline Oehrlich, Sophia I. Vargas

    CIOs and their leadership teams can no longer leave the analysis, management, and optimization of technology management costs to spreadsheets and uncoordinated processes. Those who want a seat at...

  • For Infrastructure & Operations Professionals

    Report

    Report Weigh The Economic Factors Of Your Data Center Ecosystem Transformation

    Business Case: The Infrastructure Transformation Playbook
    October 19, 2016 | Sophia I. Vargas

    As technology demand accelerates to support the digital business, data centers are running low on physical resource capacity. When provisioning new data center capacity, infrastructure and...

  • For Security & Risk Professionals

    Report

    Report Justify Security Budget By Its Impact On Maturity

    Business Case: The S&R Practice Playbook
    October 18, 2016 | Jeff Pollard

    Security leaders face challenges articulating which projects generate the most value for their organization. They often struggle to justify existing budgets, as well. To help you build the business...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Don't Let Capex-Based Budgets Dampen Your Cloud Plans

    Build The Case For Your Capex-Focused Industry To Embrace Opex
    October 18, 2016 | Sophia I. Vargas, Lauren E. Nelson

    The business technology (BT) shift toward cloud and external services has begun, moving costs from capital expenditures (capex) to operating expenditures (opex). This can be a fundamental...

  • For CIO Professionals

    Report

    Report 2017 US Tech Budgets: The Outlook For Tech Spending Overall And By Industry

    Steady US Economic Growth And The BT Agenda Will Drive 5% Tech Market Growth In 2017
    October 17, 2016 | Andrew Bartels

    CIOs and their business partners prepare their tech budget plans based on their own businesses' strategy and requirements. Still, it can be useful to look at what other firms are doing, especially...

  • For Enterprise Architecture Professionals

    Report

    Report Enhance Cost-To-Serve Models To Guide Strategy Choice

    Two Vendors Provide Examples Of Cost-To-Serve Model Implementations
    August 23, 2016 | Gordon Barnett

    Successful digital businesses always face choices on strategic execution. Cost-to-serve (CTS) frameworks are widely used techniques for guiding investment decisions. But these frameworks have not...

  • For B2C Marketing Professionals

    Report

    Report Brief: Don't Get Lost In The Point Solution Versus Full-Stack Ad Technology Debate

    Make Adtech Investments Based On Maturity And ROI
    August 23, 2016 | Richard Joyce

    Building your advertising technology (adtech) stack means debating whether point solutions or full-stack solutions work for you. But that is the wrong question. Instead of fretting over this...

  • For Application Development & Delivery Professionals

    Report

    Report Make Smart Mobile Development Decisions

    Business Case: The Mobile App Development Playbook
    August 19, 2016 | Michael Facemire, John M. Wargo

    Application development and delivery (AD&D) professionals are not usually the driving force behind creating the business case for mobile — but that doesn't mean they don't have a role to play....

  • For B2B Marketing Professionals

    Report

    Report 2016 B2B Budget Plans Show That It's Time For A Digital Wake-Up Call

    Benchmarks: The B2B Marketing Playbook
    July 21, 2016 | Laura Ramos

    A greater proportion of the buyer's journey has shifted to the digital world, but the B2B marketing mix isn't keeping pace. Marketers must put 2016 budgets to work on shifting interactions...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    May 11, 2016 | Kate Leggett

    Customer relationship management (CRM) initiatives must not only be technically sound but must also answer this question: What will we get for our money? This report describes how application...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies In 2016 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    April 29, 2016 | J. P. Gownder

    Infrastructure and operations (I&O) leaders planning their budgets for 2016 and beyond must invest in the business technology (BT) agenda — that is, spending on technology that helps win, serve,...

  • For Application Development & Delivery Professionals

    Report

    Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    April 8, 2016 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience strategy. Customer service application pros must invest in modernizing their technology, and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Bring Your Applications Management Services Into Your Digital Future

    Harness AMS Spending To Support Digital Transformation
    April 5, 2016 | Bill Martorelli

    Customers continue to rely and spend heavily on application management services (AMS) available from outsourcing companies, but with relatively little direct business impact. How can clients get...

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