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  • Competency & Skills Management

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  • For Application Development & Delivery Professionals

    Report

    Report How The AI Era Will Hollow Out Software Development

    AI, Modern App Delivery, And Low-Code Are Remaking AD&D; Here's What's Coming
    October 10, 2017 | John R. Rymer, Rob Koplowitz

    In a world where jobs are under increasing threat from automation, working in the software industry has been a safe haven — particularly for developers. They are integral to building the technology...

  • For Application Development & Delivery Professionals

    Report

    Report Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • For Security & Risk Professionals

    Report

    Report Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook
    August 25, 2017 | Heidi Shey, Jeff Pollard

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...

  • For CMO Professionals

    Report

    Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

  • For Infrastructure & Operations Professionals

    Report

    Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Workforce Enablement Playbook
    August 2, 2017 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Security & Risk Professionals

    Report

    Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

  • For Analyst Relations Professionals

    Report

    Report Organize And Educate AR's Spokespeople

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Digital Innovation Through A Business Technology Partnership

    Tools And Technology: The Digital Business Transformation Playbook
    February 21, 2017 | Ted Schadler, Nigel Fenwick

    The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Jessee, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For CIO Professionals

    Report

    Report Organize Your People For Digital Success

    Organization: The CIO Digital Business Transformation Playbook
    January 20, 2017 | Nigel Fenwick

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

  • For Enterprise Architecture Professionals

    Report

    Report Prepare To Adjust The Skills You Need For ECM Success

    Organization: The Enterprise Content Management Playbook
    November 7, 2016 | Cheryl McKinnon

    As enterprise content management (ECM) investments shift to cloud services, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program...

  • For CIO Professionals

    Report

    Report Develop Key Tech Management Capabilities To Accelerate Your Business Technology Strategy

    Assessment: The Business Technology Agenda Playbook
    July 26, 2016 | Bobby Cameron

    To meet digitally empowered customers' expectations, customer-obsessed firms are becoming digital businesses. To help drive this digital transformation, the CIO must craft and accelerate a bold...

  • For CMO Professionals

    Report

    Report Talent Management For The Customer-Obsessed Organization

    How To Hire, Train, And Retain Customer-Obsessed Employees
    July 20, 2016 | Rick Parrish, Claire Schooley

    Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...

  • For Enterprise Architecture Professionals

    Report

    Report Use Value Metrics To Improve Your Business Architecture Program

    June 3, 2016 | Gordon Barnett

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture (EA) professionals themselves find it difficult to...

  • For Security & Risk Professionals

    Report

    Report Job Description: Identity And Access Management Architect

    Staff IAM Efficiently To Enable The Digital Business
    May 11, 2016 | Merritt Maxim, Andras Cser

    For security and risk leaders building a comprehensive identity and access management (IAM) strategy for their digital business, this report provides an overview of the skills, job descriptions,...

  • For Application Development & Delivery Professionals

    Report

    Report Use Digital Technologies To Improve Employee Engagement

    Drive Growth And Customer Engagement With An Engaged Workforce
    April 19, 2016 | Claire Schooley, Paul D. Hamerman

    US worker engagement has been less than one-third for 15 years, and the numbers are even lower globally. Employee engagement is now, more than ever, a top corporate priority, with the goal of...

  • For Application Development & Delivery Professionals

    Report

    Report Build Design-Thinking Skills To Drive Customer-Centric Process Change

    Skills And Staffing: The Business Process Management Playbook
    February 22, 2016 | Clay Richardson

    Customer experience transformation is now a top driver shaping the landscape for business process management (BPM). However, most BPM initiatives lag when it comes to investing in critical business...

  • For Infrastructure & Operations Professionals

    Report

    Report Organize Your Infrastructure Team For Customer Obsession

    Technology management is in the middle of a new evolutionary cycle that will transform infrastructure and operations (I&O) from its traditional role as infrastructure provider to its new role as a...

  • For B2B Marketing Professionals

    Report

    Report Do Your Salespeople Meet Your Buyers' Needs?

    Introducing The Forrester Salesperson Development Tool
    September 15, 2015 | Mary Shea

    The characteristics of a successful salesperson are no longer easily identified or developed. As buyers' expectations increase, sales leaders require a new approach to salesperson development. The...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Salesperson Self-Assessment

    Understanding The Characteristics Of Your Sales Messengers
    September 15, 2015 | Mary Shea

    The salesperson self-assessment in the Forrester Salesperson Development Tool for B2B marketers provides sellers with the opportunity to think about and identify how they currently sell to buyers....

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Manager Assessment

    Understanding The Characteristics Of Your Sales Messengers
    September 15, 2015 | Mary Shea

    The manager's assessment in the Forrester Salesperson Development Tool for B2B marketers helps sales managers objectively identify how they believe each salesperson on their team sells to buyers....

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Hiring Tool — Candidate Self-Assessment

    September 9, 2015 | Mary Shea

    The candidate self-assessment in the Forrester Salesperson Hiring Tool for B2B marketers who are sales enablement professionals provides sales candidates with the opportunity to think about and...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Master

    Understanding The Characteristics Of Your Sales Messengers
    September 3, 2015 | Mary Shea

    Successfully engaging with today's business buyers — from procurement professionals to executive buyers and their teams — requires different combinations of seller competencies. The Forrester...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Five Killer Competencies Every Digital Team Needs To Build

    Develop New Ways Of Working To Enhance Digital Business Maturity
    June 15, 2015 | Martin Gill

    A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills...

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