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  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Security & Risk Professionals

    Report

    Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

  • For Analyst Relations Professionals

    Report

    Report Organize And Educate AR's Spokespeople

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Digital Innovation Through A Business Technology Partnership

    Tools And Technology: The Digital Business Transformation Playbook
    February 21, 2017 | Ted Schadler, Nigel Fenwick

    The days of monolithic applications running in data centers, waterfall software development with two releases a year, and business executives throwing endless lists of "must-have" features over the...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Geoffroy, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For CIO Professionals

    Report

    Report Organize Your People For Digital Success

    Organization: The CIO Digital Business Transformation Playbook
    January 20, 2017 | Nigel Fenwick

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

  • For Enterprise Architecture Professionals

    Report

    Report Prepare To Adjust The Skills You Need For ECM Success

    Organization: The Enterprise Content Management Playbook
    November 7, 2016 | Cheryl McKinnon

    As enterprise content management (ECM) investments shift to cloud services, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program...

  • For Enterprise Architecture Professionals

    Report

    Report Business Architecture 2020 — Evolving To Influence Business Strategy

    Future Look: The Business Architecture Playbook
    September 9, 2016 | Gordon Barnett

    Today, many business architecture (BA) practices focus on shaping projects and must constrain their efforts within the boundaries of the organization. But in the age of the customer, market demand...

  • For CIO Professionals

    Report

    Report Develop Key Tech Management Capabilities To Accelerate Your Business Technology Strategy

    Assessment: The Business Technology Agenda Playbook
    July 26, 2016 | Bobby Cameron

    To meet digitally empowered customers' expectations, customer-obsessed firms are becoming digital businesses. To help drive this digital transformation, the CIO must craft and accelerate a bold...

  • For CMO Professionals

    Report

    Report Talent Management For The Customer-Obsessed Organization

    How To Hire, Train, And Retain Customer-Obsessed Employees
    July 20, 2016 | Rick Parrish, Claire Schooley

    Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...

  • For Enterprise Architecture Professionals

    Report

    Report Use Value Metrics To Improve Your Business Architecture Program

    Performance Management: The Business Architecture Playbook
    June 3, 2016 | Gordon Barnett

    Many firms are unsure of the value of a business architecture (BA) practice. Business architects and business-focused enterprise architecture (EA) professionals themselves find it difficult to...

  • For Security & Risk Professionals

    Report

    Report Job Description: Identity And Access Management Architect

    Organization: The Identity And Access Management Playbook
    May 11, 2016 | Merritt Maxim, Andras Cser

    For security and risk leaders building a comprehensive identity and access management (IAM) strategy for their digital business, this report provides an overview of the skills, job descriptions,...

  • For Application Development & Delivery Professionals

    Report

    Report Use Digital Technologies To Improve Employee Engagement

    Drive Growth And Customer Engagement With An Engaged Workforce
    April 19, 2016 | Claire Schooley, Paul D. Hamerman

    US worker engagement has been less than one-third for 15 years, and the numbers are even lower globally. Employee engagement is now, more than ever, a top corporate priority, with the goal of...

  • For Infrastructure & Operations Professionals

    Report

    Report Improve Skills And Staffing For A Better Employee Tech Experience

    Organization: The Workforce Enablement Playbook
    April 4, 2016 | Michele Pelino, Christian Kane

    Deploying and supporting new technologies to help their company's increasingly mobile workforce has led infrastructure and operations (I&O) leaders to revisit skills and staffing. I&O organizations...

  • For Security & Risk Professionals

    Report

    Report Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook
    March 21, 2016 | Heidi Shey

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for firms to renew their investments in their most valuable asset: employees. Over...

  • For Application Development & Delivery Professionals

    Report

    Report Build Design-Thinking Skills To Drive Customer-Centric Process Change

    Skills And Staffing: The Business Process Management Playbook
    February 22, 2016 | Clay Richardson

    Customer experience transformation is now a top driver shaping the landscape for business process management (BPM). However, most BPM initiatives lag when it comes to investing in critical business...

  • For Application Development & Delivery Professionals

    Report

    Report Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook
    January 6, 2016 | Kate Leggett

    This report helps application development and delivery (AD&D) executives who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of social...

  • For Infrastructure & Operations Professionals

    Report

    Report Organize Your Infrastructure Team For Customer Obsession

    December 16, 2015 | Sophia I. Vargas, Naveen Chhabra

    Technology management is in the middle of a new evolutionary cycle that will transform infrastructure and operations (I&O) from its traditional role as infrastructure provider to its new role as a...

  • For B2B Marketing Professionals

    Report

    Report Do Your Salespeople Meet Your Buyers' Needs?

    Introducing The Forrester Salesperson Development Tool
    September 15, 2015 | Mary Shea

    The characteristics of a successful salesperson are no longer easily identified or developed. As buyers' expectations increase, sales leaders require a new approach to salesperson development. The...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Salesperson Self-Assessment

    Understanding The Characteristics Of Your Sales Messengers
    September 15, 2015 | Mary Shea

    The salesperson self-assessment in the Forrester Salesperson Development Tool for B2B marketers provides sellers with the opportunity to think about and identify how they currently sell to...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Manager Assessment

    Understanding The Characteristics Of Your Sales Messengers
    September 15, 2015 | Mary Shea

    The manager's assessment in the Forrester Salesperson Development Tool for B2B marketers helps sales managers objectively identify how they believe each salesperson on their team sells to buyers....

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Hiring Tool — Candidate Self-Assessment

    September 9, 2015 | Mary Shea

    The candidate self-assessment in the Forrester Salesperson Hiring Tool for B2B marketers who are sales enablement professionals provides sales candidates with the opportunity to think about and...

  • For B2B Marketing Professionals

    Report

    Report The Forrester Salesperson Development Tool — Master

    Understanding The Characteristics Of Your Sales Messengers
    September 3, 2015 | Mary Shea

    Successfully engaging with today's business buyers — from procurement professionals to executive buyers and their teams — requires different combinations of seller competencies. The...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Five Killer Competencies Every Digital Team Needs To Build

    Develop New Ways Of Working To Enhance Digital Business Maturity
    June 15, 2015 | Martin Gill

    A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Digital Experience Delivery, 2015

    April 9, 2015 | Anjali Yakkundi

    Forrester recently surveyed 135 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies for...

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