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  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • For Application Development & Delivery Professionals

    Report

    Report Make Full-Stack Developers Part Of Your High-Performance App-Dev Team

    The Most In-Demand Programmers See Themselves As Full-Stack Developers
    October 13, 2017 | Somak Roy

    The idea of using full-stack developers for web development has entered the enterprise mainstream. Staffing projects with versatile, adaptive programmers who understand how the various components...

  • For CIO Professionals

    Report

    Report Debunking The US Tech Talent Shortage

    Creative CIOs Will Find Or Develop The Tech Talent They Need
    October 12, 2017 | Andrew Bartels, Nate Meneer

    Studies and white papers routinely claim that the US is facing a tech talent gap. This claim resonates with many CIOs who have had their own challenges recruiting the right talent. But while...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Five Practices To Succeed With Your Retail eCommerce Strategy

    Processes: The Retail eCommerce Playbook
    September 12, 2017 | Ananda Chakravarty

    Retail eCommerce has over two decades of experience under its belt, so digital retail businesses at all maturity stages can now follow a fairly established set of best practices. This report guides...

  • For Security & Risk Professionals

    Report

    Report Maintain Your Security Edge

    Continuous Improvement: The Security Architecture And Operations Playbook
    August 25, 2017 | Heidi Shey, Jeff Pollard

    New security objectives and approaches call for shifts in architecture and operations — but more importantly, for security leaders to reassess their investments in their most valuable asset:...

  • For Analyst Relations Professionals

    Report

    Report Blaze A New Path To Successful AR

    Road Map: The Industry Analyst Relations Playbook
    August 3, 2017 | Kevin Lucas

    It's one thing to know how to plan an analyst relations (AR) program in theory, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different...

  • For Infrastructure & Operations Professionals

    Report

    Report Improve Skills And Staffing For A Better Employee Experience

    Organization: The Workforce Enablement Playbook
    August 2, 2017 | David K. Johnson, Michele Pelino

    Enterprises have a growing awareness of how technology affects employee productivity, turnover, customer experience (CX), and financial performance. To lead, infrastructure and operations (I&O)...

  • For CIO Professionals

    Report

    Report Big Industry Fights Silicon Valley In A War For Talent

    As Traditional Businesses Go Digital, They Must Tempt Skilled Staff Away From The Coolest Tech Companies In The World
    April 25, 2017 | Paul Miller

    Traditional businesses must embrace digital if they are to win, serve, and retain customers. From manufacturing and utilities to retail and healthcare, many are attempting the transition. In the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: Staffing And Hiring For Digital Business

    Headcount Jumps As The Hard Work Of Digital Transformation Kicks In
    March 8, 2017 | Martin Gill, Danielle Jessee

    Findings from Forrester's annual organizational and staffing survey of digital business professionals foreshadow a substantial shift in how firms operate to drive digital transformation. The...

  • For Security & Risk Professionals

    Report

    Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

  • For Analyst Relations Professionals

    Report

    Report Educate AR's Personnel

    February 23, 2017 | Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert...

  • For B2C Marketing Professionals

    Report

    Report Three Staffing Models Help You Build A Socially Fluent Company

    Organization: The Social Marketing Playbook
    February 21, 2017 | Jessica Liu

    Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...

  • For Customer Experience Professionals

    Report

    Report Embrace Customer Diversity And Inclusion For Business Growth

    Global Leaders Are Embracing Diversity And Designing Inclusive Experiences To Improve Customer Outcomes
    January 25, 2017 | Tom Champion

    Diversity is no longer merely about compliance and talent management. Trailblazing companies and government agencies are designing experiences for their marginalized customers to win in new...

  • For Application Development & Delivery Professionals

    Report

    Report Developer Internship Programs Accelerate Growth Of High-Performance Teams

    Best Practices For Recruiting And Retaining Rising Development Talent In A Hypercompetitive Market
    August 12, 2016 | Jeffrey S. Hammond

    Recruiting quality developers is hard in a seller's market, and it's only getting more so as the developer gap grows. One way smart development leaders staff high-performance teams is by creating a...

  • For Application Development & Delivery Professionals

    Report

    Report Use HR People Analytics To Drive Business Results

    New Analytics Tools Help The Business Make Important People Decisions
    August 5, 2016 | Claire Schooley

    Human resources (HR) departments typically face challenges in asking the right workforce questions, finding reliable data, analyzing metrics, and presenting results to the business in a simple yet...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report B2B eCommerce: A Trillion Dollars For The Taking

    July 26, 2016 | Andy Hoar

    This report outlines the landscape that B2B digital business professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020. Forrester...

  • For CMO Professionals

    Report

    Report Talent Management For The Customer-Obsessed Organization

    How To Hire, Train, And Retain Customer-Obsessed Employees
    July 20, 2016 | Rick Parrish, Claire Schooley

    Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...

  • For CIO Professionals

    Report

    Report Talent Management For The Customer-Obsessed Organization

    How To Hire, Train, And Retain Customer-Obsessed Employees
    July 20, 2016 | Rick Parrish, Claire Schooley

    Employees are the lifeblood of a customer-obsessed enterprise. Unfortunately, most businesses that claim to focus relentlessly on customers fail when managing customer-obsessed talent. In this...

  • For Security & Risk Professionals

    Report

    Report Job Description: Identity And Access Management Architect

    Staff IAM Efficiently To Enable The Digital Business
    May 11, 2016 | Merritt Maxim, Andras Cser

    For security and risk leaders building a comprehensive identity and access management (IAM) strategy for their digital business, this report provides an overview of the skills, job descriptions,...

  • For Application Development & Delivery Professionals

    Report

    Report The (Social) Future Of Software Development

    Close Your Developer Gap By Appealing To Developers' Social Side
    May 4, 2016 | Jeffrey S. Hammond

    Application development and delivery (AD&D) leaders are facing a crisis in the kitchen: There don't seem to be enough top chefs to go around. A gap exists between the supply of good developers and...

  • For CIO Professionals

    Report

    Report Brief: Hiring And Retaining Diverse Technical Talent

    April 18, 2016 | Charlotte Wang, Marc Cecere

    Building a diverse technical team is critical to win, serve, and retain a wide range of clients. But women and minorities are still underrepresented in most technology organizations. Are you...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Digital Business Analyst Role To Support The BT Agenda

    Digital Business Analysts Fill Skill Gaps In The Modern AD&D Team
    February 12, 2016 | Somak Roy

    The business technology (BT) agenda has fundamentally changed application development and delivery (AD&D); the stakeholder mix includes more marketers and digital leaders than ever before....

  • For CMO Professionals

    Report

    Report The New Roles That Will Power Your Marketing Operating System

    Organization: The Customer Life-Cycle Marketing Playbook
    February 8, 2016 | Sheryl Pattek

    As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS) that best supports the full customer...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: People And Talent Technology, Q1 2016

    HR Process Disruption Creates New Innovation Opportunities For Startups And Incumbents
    January 28, 2016 | Paul D. Hamerman, Claire Schooley

    Organizations need a variety of technology solutions to attract, retain, and engage their people. Forrester has identified the 20 most important people and talent technology solution categories...

  • For CIO Professionals

    Report

    Report Brief: How Firms In India Overcome Digital Skills Shortages

    Enterprises Adopt A Combination Of Approaches To Find Digital Talent
    January 27, 2016 | Ashutosh Sharma

    Digitally enabled products and services are increasingly key to a firm's survival. Indian enterprises understand the stakes and have started on their digital journeys. However, a lack of readily...

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