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  • Organizational Structure

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  • For Application Development & Delivery Professionals

    Report

    Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know that they need to improve, but they struggle with what to do and...

  • For CIO Professionals

    Report

    Report As Tech Management Structures Change, Roles Become More Strategic And Externally Focused

    How Key Roles In The CIO's Organization Will Change Over The Next Five To Seven Years
    May 18, 2017 | Marc Cecere

    The age of the customer (AoC) and business technology (BT) are driving technology organizations to speed up and meet the needs of external customers. CIOs are responding by redesigning their...

  • For Analyst Relations Professionals

    Report

    Report Understand AR's Beneficiary Landscape

    Landscape: The Industry Analyst Relations Playbook
    May 17, 2017 | Kevin Lucas

    Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    May 9, 2017 | Ananda Chakravarty

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How...

  • For Customer Experience Professionals

    Report

    Report CX Teams: What They Do, Where They Report, How Big They Are, And How Much They Spend

    May 8, 2017 | Samuel Stern

    In May and June of 2016, Forrester fielded a survey to customer experience (CX) professionals across the globe and received hundreds of completed responses detailing what CX professionals are...

  • For Enterprise Architecture Professionals

    Report

    Report Design Your EA Organization For Your Value Proposition

    Organization: The EA Practice Playbook
    May 5, 2017 | Alex Cullen, Gordon Barnett

    When firms initiate enterprise architecture (EA) programs or, more commonly, when they relaunch unsuccessful ones, EA leaders must decide what resources they need and how to organize them. But the...

  • For Application Development & Delivery Professionals

    Report

    Report Get The Most Out Of Distributed Agile Teams

    Agile methodologies and the spread of co-innovation and co-laboratory spaces presuppose that colocated software development teams are best. But for many shops, 100% colocation is neither achievable...

  • For CIO Professionals

    Report

    Report The Future Tech Organization: Smaller, Faster, And More Specialized

    How The CIO's Team Will Change Over The Next Five To Seven Years
    March 27, 2017 | Marc Cecere

    The accelerating dynamics of the age of the customer (AoC) and business technology (BT) are driving the redesign of the CIO's organization, which Forrester calls technology management (TM)....

  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Security & Risk Professionals

    Report

    Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

  • For Security & Risk Professionals

    Report

    Report Build A Cross-Functional Mobile Security Team

    Organization: The Mobile Security Playbook
    February 22, 2017 | Chris Sherman

    As security leaders look to support business engagement with customers, partners, and employees through mobile, they often discover gaps in team expertise. To better organize talent, security execs...

  • For B2C Marketing Professionals

    Report

    Report Three Staffing Models Help You Build A Socially Fluent Company

    Organization: The Social Marketing Playbook
    February 21, 2017 | Jessica Liu

    Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the...

  • For B2C Marketing Professionals

    Report

    Report Organize For Mobile Marketing Success

    Organization: The Mobile Marketing Playbook
    February 15, 2017 | Thomas Husson

    Instead of leveraging mobile as a way to transform the offline experience, marketing teams view mobile as a standalone channel. The result? Marketing leaders are unsure about how to organize and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Retail eCommerce In Brazil: Team Headcount And Organization

    eCommerce Teams Are More Heavily Operations-Focused In Brazil Than In Other Markets
    February 9, 2017 | Lily Varon

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Time For Retail Stores To Open Their Doors To The Digital Org

    Organization: The Digital Store Playbook
    February 3, 2017 | Brendan Witcher

    Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. P&L statements managed in channel silos drive companies to engage...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assemble Cross-Functional Teams To Achieve Digital Success

    Insights From Different Companies On How Multirole Teams Can Drive Digital Business Initiatives And Transformation
    January 27, 2017 | Peter Wannemacher

    As firms strive for digital business transformation, many executives look to cross-functional teams to deliver better, faster results in their digital efforts. Clarity — of purpose, leadership, and...

  • For Application Development & Delivery Professionals

    Report

    Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook
    January 27, 2017 | Danielle Geoffroy, Anjali Yakkundi

    Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

  • For Enterprise Architecture Professionals

    Report

    Report Eliminate Confusion In Data Management Roles And Responsibilities

    Organization: The Data Management Playbook
    January 26, 2017 | Gene Leganza

    As enterprise architecture (EA) leaders prioritize data capabilities, they're looking broadly at how data management (DM) resources are spread across the organization. Where can they consolidate...

  • For Infrastructure & Operations Professionals

    Report

    Report Optimize Your Cloud Organization For Speed And Customer Delight

    Organization: The Cloud Computing Playbook
    January 24, 2017 | Dave Bartoletti

    Cloud computing is the engine of enterprise digital transformation. Customers drive intense demand for better experiences, and your developers use cloud-enabled development processes, services, and...

  • For Customer Experience Professionals

    Report

    Report The Truth About Customer-Centric Org Structures: They're The Icing, Not The Cake

    Organization: The Customer Experience Ecosystem Playbook
    January 20, 2017 | Samuel Stern

    Our research into companies that deliver superior customer experience (CX) showed that operating under a customer-centric organizational structure does not predict success. Instead, CX pros manage...

  • For CIO Professionals

    Report

    Report Organize Your People For Digital Success

    Organization: The CIO Digital Business Transformation Playbook
    January 20, 2017 | Nigel Fenwick

    What kind of digital organization do we need? What skills should we have in our team? Where should digital report? These are just a few of the frequent questions that decision-makers are asking to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report One Customer, One Organization, One P&L

    Organization: The Omnichannel Commerce Playbook
    January 19, 2017 | Brendan Witcher

    In the age of the customer, channel-specific strategies, tactics, and organizations are shortsighted and irrelevant. Why? Customers expect a consistent shopping journey, so retailers must act as a...

  • For Application Development & Delivery Professionals

    Report

    Report Mantra For Customer-Obsessed Software Leaders: Deliver More, Develop Less

    Vision: The Application Development Strategy, Structure, And Sourcing Playbook
    January 18, 2017 | John R. Rymer, Liz Herbert

    Now that your application development and delivery (AD&D) teams can more quickly produce apps to win, serve, and retain customers, reorient your strategy, structure, and sourcing to support a...

  • For Customer Experience Professionals

    Report

    Report How To Organize For Effective Digital CX

    Organization: The Digital Customer Experience Improvement Playbook
    January 9, 2017 | Andrew Hogan

    Companies decide how and where customer experience (CX) pros fit in their organizations in terms of reporting relationships and governance in order to improve their customers' experiences. But how...

  • For Application Development & Delivery Professionals

    Report

    Report Mind The Gap When Organizing To Support Contact Center Applications

    Organization: The Contact Centers For Customer Service Playbook
    January 5, 2017 | Art Schoeller

    Contact center applications require high reliability and scale that exceed typical requirements for enterprise applications. Configuring them drives not only the customer experience, but the agent...

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