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  • Organizational Structure

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  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    November 22, 2017 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. Partner with business stakeholders to define where and how data will advance the business and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Customer Obsessed, Data-Driven Retailers Thrive

    In a world of hyperadoption — and hyperabandonment — the key to successful retailing in 2018 is obsessing about customer experience. Retailers' greatest hindrance to executing on this vision isn't...

  • For Enterprise Architecture Professionals

    Report

    Report Data Engineers Have Become More Important Than Data Scientists

    Invest In Data Engineers To Close The Gap In Your Systems Of Insight
    November 9, 2017 | Michele Goetz

    Enterprises want to get value out of their data faster and at scale. Chief data officers recognize that technology alone can't solve this challenge. They are also rethinking their teams and adding...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize And Staff For B2B Digital Transformation

    Organization: The B2B eCommerce Playbook
    November 7, 2017 | John Bruno

    Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent...

  • For Application Development & Delivery Professionals

    Report

    Report Build An Agile BI Organization To Support The Insights-Driven Culture

    Organization: The Business Intelligence Playbook
    November 2, 2017 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is one of the required foundational components to make...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

  • For Customer Insights Professionals

    Report

    Report The State Of Customer Analytics 2017

    Benchmarks: The Customer Analytics Playbook
    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • For Enterprise Architecture Professionals

    Report

    Report RPA Operating Models Should Be Light And Federated

    A 10-Point Control Framework Helps Manage The Digital Workforce Of The Future
    August 18, 2017 | Craig Le Clair

    Early enthusiasm for robotic process automation (RPA) has led to a tapping of the brakes due to business, infrastructure, and operations concerns. Enterprise architecture (EA) pros are seeking...

  • For Customer Insights Professionals

    Report

    Report Organize For Digital Intelligence With These Three Models

    Organization: The Digital Intelligence Playbook
    August 16, 2017 | Cinny Little, James McCormick

    Digital analytics teams still working in channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models that help...

  • For CMO Professionals

    Report

    Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

  • For Infrastructure & Operations Professionals

    Report

    Report Organize And Staff I&O Pros For Successful DevOps Practices

    Organization: The Continuous Deployment Playbook
    August 8, 2017 | Robert Stroud, Elinor Klavens

    Digital businesses are creating disruption in the marketplace, forcing other enterprises to follow in their paths. These digital businesses favor integrated product teams that focus on developing...

  • For Infrastructure & Operations Professionals

    Report

    Report The State Of Business Technology Resiliency, Q2 2017

    The Use Of Advanced Technology Is Growing, But Infrequent DR Testing Results In Low Preparedness
    July 14, 2017 | Naveen Chhabra

    Technology outages damage customer confidence in the business. Infrastructure and operations (I&O) leaders have a growing number of tools at their disposal to better prepare themselves to recover...

  • For Security & Risk Professionals

    Report

    Report Building A Customer-Obsessed IAM Team

    Organization: The Identity And Access Management Playbook
    June 30, 2017 | Merritt Maxim, Andras Cser

    For security and risk (S&R) leaders building a comprehensive customer identity and access management (CIAM) strategy for their digital business, this report provides an overview of the skills and...

  • For Customer Experience Professionals

    Report

    Report Three Culture Practices For Long-Term Customer Centricity

    Innovate Your Culture Practices For CX Transformation
    June 19, 2017 | Samuel Stern

    Very few companies have truly customer-obsessed cultures that can create and sustain a competitive advantage in the marketplace. Those that do got there by innovating. These culture leaders realign...

  • For Application Development & Delivery Professionals

    Report

    Report Find And Fix The Gaps In Your Modern Software Delivery

    Assessment: The Modern Application Delivery Playbook

    Customer-obsessed organizations increasingly expect application leaders to speed and scale software delivery. Many leaders know that they need to improve, but they struggle with what to do and...

  • For CIO Professionals

    Report

    Report As Tech Management Structures Change, Roles Become More Strategic And Externally Focused

    How Key Roles In The CIO's Organization Will Change Over The Next Five To Seven Years
    May 18, 2017 | Marc Cecere

    The age of the customer (AoC) and business technology (BT) are driving technology organizations to speed up and meet the needs of external customers. CIOs are responding by redesigning their...

  • For Analyst Relations Professionals

    Report

    Report Understand AR's Beneficiary Landscape

    Landscape: The Industry Analyst Relations Playbook
    May 17, 2017 | Kevin Lucas

    Analyst relations (AR) can help a vendor win, serve, and retain customers. But whether the AR team is supporting its traditional beneficiaries or not, it typically guesses at the detail of their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    May 9, 2017 | Ananda Chakravarty

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often-challenging store business and customers with high expectations and many choices. How...

  • For Customer Experience Professionals

    Report

    Report CX Teams: What They Do, Where They Report, How Big They Are, And How Much They Spend

    May 8, 2017 | Samuel Stern

    In May and June of 2016, Forrester fielded a survey to customer experience (CX) professionals across the globe and received hundreds of completed responses detailing what CX professionals are...

  • For Enterprise Architecture Professionals

    Report

    Report Design Your EA Organization For Your Value Proposition

    Organization: The EA Practice Playbook
    May 5, 2017 | Alex Cullen, Gordon Barnett

    When firms initiate enterprise architecture (EA) programs or, more commonly, when they relaunch unsuccessful ones, EA leaders must decide what resources they need and how to organize them. But the...

  • For Application Development & Delivery Professionals

    Report

    Report Get The Most Out Of Distributed Agile Teams

    Agile methodologies and the spread of co-innovation and co-laboratory spaces presuppose that colocated software development teams are best. But for many shops, 100% colocation is neither achievable...

  • For CIO Professionals

    Report

    Report The Future Tech Organization: Smaller, Faster, And More Specialized

    How The CIO's Team Will Change Over The Next Five To Seven Years
    March 27, 2017 | Marc Cecere

    The accelerating dynamics of the age of the customer (AoC) and business technology (BT) are driving the redesign of the CIO's organization, which Forrester calls technology management (TM)....

  • For Application Development & Delivery Professionals

    Report

    Report Organize For Mobile Development Success

    Organization: The Mobile App Development Playbook

    Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

  • For Security & Risk Professionals

    Report

    Report Structure Your Security Practice For Success

    Organization: The S&R Practice Playbook
    March 2, 2017 | Christopher McClean

    CISOs are constantly evaluating the structure and make-up of their organization to make sure it aligns with business and risk management needs. While org structure can affect how well the security...

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