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• For Security & Risk Professionals

  Report

  Report Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

  Strategic Plan: The Governance, Risk, And Compliance Playbook

  July 11, 2017 | Renee Murphy

  Governance, risk, and compliance (GRC) are far too often functions of emergency response. To get your team and key stakeholders on board and to show that all your efforts are helping your business...

• For Security & Risk Professionals

  Report

  Report Develop Identity And Access Management Metrics That Matter To The Business

  Performance Management: The Identity And Access Management Playbook

  July 7, 2017 | Andras Cser, Merritt Maxim

  Most security and risk (S&R) professionals struggle to ensure that identity and access management (IAM) remains a top business technology priority. S&R pros who succeed at nurturing their internal...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Building A Mobile Business Case: It's A Steep Climb

  Business Case: The Mobile eBusiness Playbook

  June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

  Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

• For Enterprise Architecture Professionals

  Report

  Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

  Strategic Plan: The EA Practice Playbook

  June 22, 2017 | Gordon Barnett, Alex Cullen

  Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

• For CIO Professionals

  Report

  Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

  Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

  June 8, 2017 | Bobby Cameron, Melissa Parrish

  US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

• For CIO Professionals

  Report

  Report Data Commercialization: A CIO's Guide To Taking Data To Market

  The Data Economy Will Transform The CIO Role

  June 7, 2017 | Jennifer Belissent, Ph.D.

  Digital transformation fuels a thriving data economy. As companies have embraced all things digital, many have put their data to work internally to improve operational efficiency, service delivery,...

• For Enterprise Architecture Professionals

  Report

  Report Use Visualizations To Build Confidence In Strategy

  EAs Are Using Strategy On A Page To Convey The Firm's Strategy

  June 1, 2017 | Gordon Barnett

  Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise...

• For Application Development & Delivery Professionals

  Report

  Report Define Your CRM Plan

  Strategic Plan: The CRM Playbook

  May 5, 2017 | Kate Leggett, John Bruno

  To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires...

• For CIO Professionals

  Report

  Report Speed And Innovation Drive CIO Success

  Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success

  April 24, 2017 | Tim Sheedy, Matthew Guarini

  CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

• For Application Development & Delivery Professionals

  Report

  Report How To Set The Right Strategy For SaaS Integration

  Digital Business Design Takes Precedence Over Technical Approaches

  April 21, 2017 | Randy Heffner

  Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

• For Enterprise Architecture Professionals

  Report

  Report Link Strategic Portfolios To BT Road Maps To Win, Serve, And Retain Customers

  Road Map: The Strategic Portfolio Management Playbook

  April 12, 2017 | Margo Visitacion

  To deliver on strategies that enhance customer experience, organizations must improve their ability to deliver on their strategic portfolios. By using them as a road map for prioritizing and...

• For CIO Professionals

  Report

  Report 2017 Technology Imperatives For US Health Insurers

  Regulatory Uncertainty Accelerates The Need For Customer Insight And Engagement

  April 5, 2017 | Kate McCarthy

  2017 is likely to be fraught with uncertainty for health insurers as Congress evaluates massive changes to the Affordable Care Act (ACA). During this prolonged period of uncertainty, insurers will...

• For Security & Risk Professionals

  Report

  Report Build Your Identity And Access Management Strategy

  Strategic Plan: The Identity And Access Management Playbook

  April 3, 2017 | Andras Cser, Merritt Maxim

  Your strategic plan for identity and access management (IAM) must establish and explain the business need and value of IAM to both technology management and business leaders. It must also describe...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Death Of A (B2B) Salesman: Two Years Later

  Vision: The B2B eCommerce Playbook

  March 29, 2017 | Andy Hoar

  Two years after forecasting that 1 million B2B salespeople would be displaced by 2020, Forrester sees B2B buyers both accelerating their shift to self-serve and demanding higher-quality...

• For B2C Marketing Professionals

  Report

  Report Social Gets Bigger, Stronger, Faster

  Continuous Improvement: The Social Marketing Playbook

  March 23, 2017 | Jessica Liu

  B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...

• For eBusiness & Channel Strategy Professionals

  Report

  Report The Digital Banking Imperative

  Vision: The Digital Banking Strategy Playbook

  March 21, 2017 | Peter Wannemacher, Jacob Morgan

  In the age of the customer, banks will either reinvent themselves or be forgotten — reduced to what one executive calls "dumb money pipes." Digital business leaders will need to make tough choices...

• For Enterprise Architecture Professionals

  Report

  Report Use Objectives And Key Results To Build A Better Strategic Portfolio

  Benchmarks: The Strategic Portfolio Management Playbook

  March 20, 2017 | Margo Visitacion

  Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

• For Enterprise Architecture Professionals

  Report

  Report Four Steps To A Data Management Strategy In Light Of Big Data

  Strategic Plan: The Data Management Playbook

  March 13, 2017 | Michele Goetz, Mike Gualtieri

  Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A data...

• For CIO Professionals

  Report

  Report An Aggressive BT Strategy Will Deliver Customer Obsession — 2017

  Road Map: The Business Technology Agenda Playbook

  March 9, 2017 | Bobby Cameron

  Understanding and delivering for your customers requires a customer-obsessed operating model and a business technology (BT) strategy. For CIOs, though, implementing a BT strategy presents a...

• For Customer Insights Professionals

  Report

  Report Top Performers Commercialize Data Through Insights Services

  March 6, 2017 | Jennifer Belissent, Ph.D.

  The data economy is exploding. Many companies have put their data to work internally to improve operational efficiency, service delivery, and ultimately customer experience. But now many customer...

• For Enterprise Architecture Professionals

  Report

  Report Portfolio Ecosystem: The Central Nervous System For Delivering Business Strategy

  Tools And Technology: The Strategic Portfolio Management Playbook

  March 3, 2017 | Margo Visitacion

  CRM solutions act as the customer system of record and enterprise resource planning (ERP) solutions act as the financial system of record, giving companies insight into their customers and...

• For B2C Marketing Professionals

  Report

  Report Your Brand Needs Content Governance Now

  Better Content Management Models Make Marketing Content More Accurate, On-Brand, Reusable, And Effective

  February 22, 2017 | Ryan Skinner, Jessica Liu

  Your brand is churning out all kinds of content at a high rate, but inconsistencies in that content are confusing your customers. Content marketers make things worse with their quixotic...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

  Strategic Plan: The Omnichannel Commerce Playbook

  February 22, 2017 | Brendan Witcher, Claudia Tajima

  Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

• For Application Development & Delivery Professionals

  Report

  Report Capitalize On SaaS CRM Solutions With Better Governance

  Organization: The CRM Playbook

  February 17, 2017 | Kate Leggett

  Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

• For Enterprise Architecture Professionals

  Report

  Report Assess Your Readiness For Strategic Portfolio Management

  Assessment: The Strategic Portfolio Management Playbook

  February 17, 2017 | Margo Visitacion

  Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...