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• For Security & Risk Professionals

  Report

  Report Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

  Strategic Plan: The Governance, Risk, And Compliance Playbook

  July 11, 2017 | Renee Murphy

  Governance, risk, and compliance (GRC) are far too often functions of emergency response. To get your team and key stakeholders on board and to show that all your efforts are helping your business...

• For Enterprise Architecture Professionals

  Report

  Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

  Strategic Plan: The EA Practice Playbook

  June 22, 2017 | Gordon Barnett, Alex Cullen

  Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

• For CIO Professionals

  Report

  Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

  Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

  June 8, 2017 | Bobby Cameron, Melissa Parrish

  US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

• For Enterprise Architecture Professionals

  Report

  Report Use Visualizations To Build Confidence In Strategy

  EAs Are Using Strategy On A Page To Convey The Firm's Strategy

  June 1, 2017 | Gordon Barnett

  Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise...

• For Application Development & Delivery Professionals

  Report

  Report Define Your CRM Plan

  Strategic Plan: The CRM Playbook

  May 5, 2017 | Kate Leggett, John Bruno

  To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires...

• For CIO Professionals

  Report

  Report Speed And Innovation Drive CIO Success

  Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success

  April 24, 2017 | Tim Sheedy, Matthew Guarini

  CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

• For Application Development & Delivery Professionals

  Report

  Report How To Set The Right Strategy For SaaS Integration

  Digital Business Design Takes Precedence Over Technical Approaches

  April 21, 2017 | Randy Heffner

  Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

• For Enterprise Architecture Professionals

  Report

  Report Link Strategic Portfolios To BT Road Maps To Win, Serve, And Retain Customers

  Road Map: The Strategic Portfolio Management Playbook

  April 12, 2017 | Margo Visitacion

  To deliver on strategies that enhance customer experience, organizations must improve their ability to deliver on their strategic portfolios. By using them as a road map for prioritizing and...

• For Security & Risk Professionals

  Report

  Report Build Your Identity And Access Management Strategy

  Strategic Plan: The Identity And Access Management Playbook

  April 3, 2017 | Andras Cser, Merritt Maxim

  Your strategic plan for identity and access management (IAM) must establish and explain the business need and value of IAM to both technology management and business leaders. It must also describe...

• For B2C Marketing Professionals

  Report

  Report Social Gets Bigger, Stronger, Faster

  Continuous Improvement: The Social Marketing Playbook

  March 23, 2017 | Jessica Liu

  B2C marketers who have established their social marketing practices can't rest on their laurels. Social media is an increasingly larger part of the marketing mix, and social activity is expanding...

• For Enterprise Architecture Professionals

  Report

  Report Four Steps To A Data Management Strategy In Light Of Big Data

  Strategic Plan: The Data Management Playbook

  March 13, 2017 | Michele Goetz, Mike Gualtieri

  Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service, and finance. A data...

• For Enterprise Architecture Professionals

  Report

  Report Portfolio Ecosystem: The Central Nervous System For Delivering Business Strategy

  Tools And Technology: The Strategic Portfolio Management Playbook

  March 3, 2017 | Margo Visitacion

  CRM solutions act as the customer system of record and enterprise resource planning (ERP) solutions act as the financial system of record, giving companies insight into their customers and...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Your Strategic Plan Is The Lynchpin For Omnichannel Success

  Strategic Plan: The Omnichannel Commerce Playbook

  February 22, 2017 | Brendan Witcher, Claudia Tajima

  Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...

• For Enterprise Architecture Professionals

  Report

  Report Assess Your Readiness For Strategic Portfolio Management

  Assessment: The Strategic Portfolio Management Playbook

  February 17, 2017 | Margo Visitacion

  Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...

• For Application Development & Delivery Professionals

  Report

  Report Crafting A Strategic Plan For Digital Automation

  Strategic Plan: The Business Process Management Playbook

  February 15, 2017 | Rob Koplowitz

  The business process management (BPM) landscape is shifting under our feet. The days of massive, long-term projects are fading as quick wins and customer obsession move to the forefront. Firms are...

• For Application Development & Delivery Professionals

  Report

  Report Ten Key Strategies For Pivoting Business Applications To SaaS

  Strategy: The Business Applications Playbook

  February 14, 2017 | Paul D. Hamerman

  Using a software-as-a-service (SaaS) model, you can turn historically batch processes into real-time processes, improve user and customer experiences, and focus on business outcomes instead of...

• For Infrastructure & Operations Professionals

  Report

  Report Build Your Workforce Enablement Strategic Plan

  Strategic Plan: The Workforce Enablement Playbook

  February 13, 2017 | David K. Johnson

  Few areas of technology are as fundamental to customer interaction and business execution as the devices and software that employees use. But chances are, your firm and executive colleagues view...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Write A Digital Business Strategic Plan That People Actually Read

  Strategic Plan: The Digital Business Transformation Playbook

  February 9, 2017 | Jacob Morgan

  Ready to craft your digital business transformation strategy? A hundred-page Word document to land on your CEO's desk, right? Think again. For digital business professionals, the digital business...

• For Enterprise Architecture Professionals

  Report

  Report Strategic Portfolio Management Drives Customer-Obsessed Company Success

  Executive Overview: The Strategic Portfolio Management Playbook

  February 8, 2017 | Margo Visitacion, Alex Cullen

  Customer-obsessed companies need a portfolio-centered approach to both strategic planning and product delivery. Planning disciplines transition from annual to continuous; organizational structures...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Digitize Your Business Strategy With A Three-Phase Road Map

  Road Map: The Digital Business Transformation Playbook

  February 3, 2017 | Jacob Morgan

  Digitizing your business strategy is a multiyear, multidimensional challenge. Traditionally, firms approach such a wholesale change as a big-bang transformation program, but the reality is that too...

• For Enterprise Architecture Professionals

  Report

  Report Drive Successful Outcomes With Strategy: Align ECM Programs To Core Business Missions

  Strategic Plan: The Enterprise Content Management Playbook

  January 26, 2017 | Cheryl McKinnon

  Enterprise architecture (EA) professionals need a solid ECM strategy that grows revenue and serves customers. But most companies do not have a strategy that includes internal and external content....

• For CIO Professionals

  Report

  Report The Business Technology Strategy Starts With Customer Obsession

  Strategic Plan: The Business Technology Agenda Playbook

  January 5, 2017 | Bobby Cameron

  Customers' wants and needs change fast, requiring a BT strategy that keeps up. The typical project-focused strategic planning doesn't work for the customer-obsessed digital pace. This report...

• For Enterprise Architecture Professionals

  Report

  Report The State Of EA 2017: Aspirations And Challenges

  Landscape: The EA Practice Playbook

  January 3, 2017 | Alex Cullen

  Forrester surveys enterprise architecture (EA) leaders annually to understand the state of their practices. In our most recent 2016 survey, we saw enterprise themes like customer centricity...

• For Enterprise Architecture Professionals

  Report

  Report Map Your Way To Your Information Strategy's Business Outcomes

  Road Map: The Information Strategy And Architecture Playbook

  December 29, 2016 | Gene Leganza

  One of the most difficult aspects of an information architecture (IA) practice is engaging stakeholders to buy into your strategy and contribute to your architecture development. This report...

• For eBusiness & Channel Strategy Professionals

  Report

  Report Use Customer Journeys To Guide Your Digital Banking Strategy

  Processes: The Digital Banking Strategy Playbook

  December 22, 2016 | Aurelie L'Hostis, Oliwia Berdak

  Digital banking teams are keen to digitize the customer life cycle from end-to-end. They want to cut costs and offer convenience by enabling customers to research, buy, and manage loans, bank...