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The Strategic Portfolio Management Playbook For 2017

Agility Is The Key To Strategic Planning And Portfolio Execution In The Age Of The Customer

Customer-obsessed companies need a portfolio-centered approach to both strategic planning and product delivery. Planning disciplines transition from annual to continuous; organizational structures...

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  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Visionary's Guide To Digital Store Planning

    Strategic Plan: The Digital Store Playbook
    November 17, 2017 | Fiona Swerdlow

    A successful strategic plan hinges on a strong vision for the digital store. Digital business leaders driving digital store transformation initiatives need a deep-seated vision for how technology...

  • For Infrastructure & Operations Professionals

    Report

    Report Put A Plan In Place To Improve The Employee Experience

    Strategic Plan: The Workforce Enablement Playbook
    November 17, 2017 | David K. Johnson

    Few areas of technology are as fundamental to the employee experience as the devices and software they use. But chances are, your firm and executive colleagues view them as a cost and risk center....

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Predictions 2018: Digital Business Strategy Will Reach The Heart Of Business

    November 10, 2017 | Jacob Morgan

    Digital business leaders know their strategies can't focus just on bolting on new experiences. To win, serve, and retain today's empowered customer, firms must digitize the very core of their...

  • For Application Development & Delivery Professionals

    Report

    Report Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook
    October 26, 2017 | Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Research Primer: Build A High-Performing Digital Team

    Structure Your Digital Organization Strategy With Forrester's Best-Practice Guides And Frameworks
    October 25, 2017 | Martin Gill

    As a digital business leader, if you're wondering how you should organize for digital, you aren't alone. Fortunately, Forrester has published a range of research on the topic, from benchmarks to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Organize For Digital Banking Success

    Organization: The Digital Banking Strategy Playbook
    October 23, 2017 | Frederic Giron

    Banks need to become customer-obsessed if they want to be relevant in a digital world, but most banks' organizational structures still prioritize tactical initiatives that will fail to deliver...

  • For Infrastructure & Operations Professionals

    Report

    Report Top 10 Decision Factors That Must Influence Your Cloud Strategy

    Create A Cloud Strategy Based On Your Circumstances — Not On The Easy Momentum Wins
    October 17, 2017 | Lauren E. Nelson

    Building a cloud strategy is not for the novice. When fresh, powerful strategies make headlines and keynote influential conferences, the hype can be alluring. I&O professionals must look to these...

  • For Security & Risk Professionals

    Report

    Report Use Forrester's CISO Strategic Canvas To Align Security With Business

    Strategic Plan: The S&R Practice Playbook
    October 16, 2017 | Jeff Pollard

    Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

  • For Enterprise Architecture Professionals

    Report

    Report Embrace Decentralized Decision Making, But Keep Planning Holistic

    Processes: The Strategic Portfolio Management Playbook
    September 22, 2017 | Margo Visitacion

    As companies prepare for 2018, improving customer experience joins revenue growth and cost reduction as a top-three priority. Changing customer demands mean that firms must plan continuously, and...

  • For Application Development & Delivery Professionals

    Report

    Report Grow Your Business And Compete By Creating A Winning Business Intelligence Strategy

    Executive Overview: The Business Intelligence Playbook
    September 1, 2017 | Boris Evelson

    Enterprise business intelligence (BI) is chock-full of challenges. Only partially a science, it remains mostly art based on best practices and lessons learned. Rather than reinvent the wheel,...

  • For Customer Insights Professionals

    Report

    Report Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook
    August 29, 2017 | Cinny Little, James McCormick

    To remain competitive, customer insights (CI) pros must optimize their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights —...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Get Your B2B eCommerce Metrics Right

    Performance Management: The B2B eCommerce Playbook
    August 23, 2017 | Andy Hoar

    B2B companies face a daunting yet critical task: accurately measuring and reporting the impact that digital channels have on sales, service, loyalty, and operations. This report outlines how...

  • For B2C Marketing Professionals

    Report

    Report You Don't Need A "Social Marketing" Strategy

    Vision: The Social Marketing Playbook
    July 28, 2017 | Melissa Parrish

    Nearly all marketers use social media, but few are able to quantify its value. In this report, we show how brands use social tactics to achieve marketing goals across the customer life cycle and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Case Study: How Emirates NBD Bank Connected Execution To Strategy

    The Bank Embarked Upon Digital Transformation And Realized Early Results
    July 26, 2017 | Zhi Ying Ng

    Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Improve B2B eCommerce Execution By Using ACTIVE Strategies

    Continuous Improvement: The B2B eCommerce Playbook
    July 20, 2017 | Andy Hoar

    B2B eCommerce organizations know that having a vision alone does not guarantee success. The devil is in the details and the hard work associated with executing on solid, actionable strategies. This...

  • For Enterprise Architecture Professionals

    Report

    Report Strategic Portfolio Management Is Agile

    Vision: The Strategic Portfolio Management Playbook
    July 14, 2017 | Margo Visitacion

    Agility is now a prerequisite for firms to continuously execute on their digital strategy. Enterprise architecture (EA) professionals and portfolio managers must support their business partners to...

  • For Security & Risk Professionals

    Report

    Report Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

    Strategic Plan: The Governance, Risk, And Compliance Playbook
    July 11, 2017 | Renee Murphy

    Governance, risk, and compliance (GRC) are far too often functions of emergency response. To get your team and key stakeholders on board and to show that all your efforts are helping your business...

  • For Enterprise Architecture Professionals

    Report

    Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    June 22, 2017 | Gordon Barnett, Alex Cullen

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

  • For CIO Professionals

    Report

    Report Navigate Trump-Era Uncertainty With The Compass Of Customer Obsession

    Respond To New Policy And Regulatory Environments With Customer-Led, Insights-Driven, Fast, And Connected Strategies

    US president Donald Trump is heralding or taking actions that will redefine the environment for US-based and global businesses. The administration could fundamentally alter policy, regulations, and...

  • For Enterprise Architecture Professionals

    Report

    Report Use Visualizations To Build Confidence In Strategy

    EAs Are Using Strategy On A Page To Convey The Firm's Strategy
    June 1, 2017 | Gordon Barnett

    Organizations need a transformation strategy to articulate how they will succeed in winning, serving, and retaining their increasingly powerful customers. But without sufficient clarity, enterprise...

  • For Application Development & Delivery Professionals

    Report

    Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    May 5, 2017 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires...

  • For CIO Professionals

    Report

    Report Speed And Innovation Drive CIO Success

    Bimodal Dinosaurs Won't Be Able To Lead Their Companies To Success
    April 24, 2017 | Tim Sheedy, Matthew Guarini

    CIOs and tech teams play critical roles in enabling organizations to use technology and deliver on customer promises. One of the most important success factors is the ability to drive innovation...

  • For Application Development & Delivery Professionals

    Report

    Report How To Set The Right Strategy For SaaS Integration

    Digital Business Design Takes Precedence Over Technical Approaches
    April 21, 2017 | Randy Heffner

    Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

  • For Enterprise Architecture Professionals

    Report

    Report Link Strategic Portfolios To BT Road Maps To Win, Serve, And Retain Customers

    Road Map: The Strategic Portfolio Management Playbook
    April 12, 2017 | Margo Visitacion

    To deliver on strategies that enhance customer experience, organizations must improve their ability to deliver on their strategic portfolios. By using them as a road map for prioritizing and...

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