1346 results in Reports
Sort by:
Refine
  • Business & IT Alignment

Featured content

Featured:

Technology fuels customer loyalty.

CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

Find out how we help CIOs transform organizations and drive revenue »

Search Results

  • For Security & Risk Professionals

    Report

    Report The Zero Trust eXtended (ZTX) Ecosystem

    Extending Zero Trust Security Across Your Digital Business
    January 19, 2018 | Chase Cunningham

    Security pros are still scrambling for new and effective ways to protect their networks and combat the impacts of hacking and exploitation. With Forrester's Zero Trust Model of information...

  • For Application Development & Delivery Professionals

    Report

    Report Unlock The Hidden Value Of Chatbots For Your Customer Service Strategy

    Go Beyond Just Cost Reduction
    January 19, 2018 | Daniel Hong, Ian Jacobs

    Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brand Management, EX, And Trust Will Fuel Growth For Australian Firms In 2018

    Insights From Forrester's Predictions 2018 Sydney Event
    January 18, 2018 | Michael Barnes, Tom Champion, Zhi Ying Ng

    At Forrester's Predictions 2018 Sydney event, more than 250 business and technology decision makers engaged with Forrester analysts to share their key priorities, expectations, and challenges for...

  • For Enterprise Architecture Professionals

    Report

    Report Make Enterprise Architecture Key To Digital Transformation

    Vision: The EA Practice Playbook
    January 18, 2018 | Gordon Barnett

    As firms address digital transformation and how to become customer led, insights driven, fast, and connected, enterprise architecture (EA) has tremendous value to offer. To see how the practice of...

  • For Security & Risk Professionals

    Report

    Report The US Healthcare Security Benchmark 2017 To 2018

    Healthcare Providers Must Improve Security For Digital Transformation
    January 17, 2018 | Salvatore Schiano, Chris Sherman

    IT security budgets at US healthcare organizations have lagged behind other industries. In a highly regulated industry, budget constraints have made compliance challenging and impeded security...

  • For Application Development & Delivery Professionals

    Report

    Report Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook
    January 16, 2018 | TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Become A Digital Insurer

    Executive Overview: The Digital Insurance Strategy Playbook
    January 12, 2018 | Oliwia Berdak

    Digital technologies are transforming the entire value chain of insurance, opening up new distribution opportunities, altering how insurers can assess, price, and manage risks, and creating new...

  • For CIO Professionals

    Report

    Report Reset Technology Governance To Drive Value

    Beginner Level: Tech Governance Practices For Technology Leadership
    January 11, 2018 | Bobby Cameron, Renee Murphy

    To help their firms compete in the age of the customer, tech leaders must develop a solid foundation for tech governance — the policies, frameworks, and processes that facilitate funding and...

  • For CIO Professionals

    Report

    Report Adopt Agile, End-To-End Technology Governance

    Intermediate Level: Tech Governance Practices For Technology Leadership
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Firms require agile, end-to-end tech governance to meet the needs of a changing business model, one focused on speed and responsiveness to transform fast-changing business value delivery,...

  • For CIO Professionals

    Report

    Report Connect Business And Technology Governance To Unlock Innovation

    Advanced Level: Tech Governance Practices For Technology Leadership
    January 11, 2018 | Bobby Cameron, Renee Murphy

    Tech leaders innovating their tech governance processes must work with other business leaders to integrate tech with overall business governance — for funding, risk management, and metrics....

  • For CIO Professionals

    Report

    Report Case Study: REA Group Restructures To Deliver Customer Value And Drive Business Growth

    Learn From REA's Transformation To A Model Innovative Digital Business
    January 11, 2018 | Tim Sheedy

    To deliver better digital services faster, CIOs must seek ways to operate their business more like a software company. REA Group, a digital media business focused on the real estate market,...

  • For CIO Professionals

    Report

    Report The Global Tech Market Outlook For 2018 To 2019

    Continued Tech Growth Will Peak In 2018 At 5.1% In Constant Currencies
    January 5, 2018 | Andrew Bartels

    2017 turned out to be a more positive year for global economies and tech markets than we had expected at the start of the year. 2018 will continue that trend, but concerns about the outlook will...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Accelerate Your Digital Insurance Strategy With Six Emerging Technology Building Blocks

    Tools And Technology: The Digital Insurance Strategy Playbook
    January 5, 2018 | Ellen Carney

    Digital technology is transforming insurance. Hundreds of disruptive early-stage insurers and insurtech startups are roiling up the status quo, powered by emerging and sometimes overhyped...

  • For Infrastructure & Operations Professionals

    Report

    Report Master Automation And Software To Transform Your Infrastructure

    Executive Overview: The Infrastructure Transformation Playbook
    January 4, 2018 | Glenn O'Donnell

    Customer-obsessed technology places the broader charter of service design on the infrastructure and operations (I&O) team. I&O leaders must own the design for the full system of interacting parts...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Design Your Digital Store Blueprint For Customer Impact

    Road Map: The Digital Store Playbook
    January 4, 2018 | Ananda Chakravarty

    The store is changing rapidly as new technologies appear, older technologies evolve, and some technologies become mainstream, including click-and-collect, Wi-Fi, and mobile point of service (mPOS)....

  • For CMO Professionals

    Report

    Report Five CMO Priorities For Driving Customer Obsession

    Learn From 16 Change Agents Leading The Charge
    January 2, 2018 | Michael Barnes

    Customer obsession requires a companywide commitment and clear leadership. As a CMO, it's time to either step up as a leader of growth or cede influence to another C-suite member, such as a chief...

  • For Infrastructure & Operations Professionals

    Report

    Report Cloud Services Accelerate Your Pursuit Of Customer Obsession

    Executive Overview: The Cloud Computing Playbook
    January 2, 2018 | Glenn O'Donnell

    Confusing cloud definitions and erroneously identified "cloud" solutions impede cloud becoming a staple in your customer-centric technology portfolio. Forrester offers its cloud computing playbook...

  • For Application Development & Delivery Professionals

    Report

    Report A Developer's Guide To Forrester's Strategies For Integration And Digital Business Platforms

    Take A Guided Tour Of Forrester's Research On All Aspects Of Integration
    December 27, 2017 | Randy Heffner

    A transformation to digital business drives significant investment in new customer channels, new technologies, and new ecosystems, making integration more critical than ever. But it's wrong for...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook By Country, 2017 To 2018

    Mixed Prospects, With Slightly Better Overall Growth In 2018
    December 21, 2017 | Andrew Bartels, Nate Meneer

    Western and Central Europe is often viewed as a single regional tech market, but as every European CIO knows, it is also a collection of 28 separate national markets. This report offers our outlook...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Kick-Start Your Digital Organization Structure

    Establish Your Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    A well-organized, empowered team can make or break the early stages of digital transformation. Successful digital business leaders know that building a single, central digital team isn't the...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Use Cross-Functional Teams To Execute Digital Business Strategy

    Advance Your Structure Practices For Digital Business
    December 20, 2017 | Peter Wannemacher

    Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Embrace Next-Generation Digital Organization Structures

    Innovate Your Structure Practices For Digital Business
    December 20, 2017 | Martin Gill

    Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

  • For CIO Professionals

    Report

    Report Embrace Functional IoT Use Cases To Scale Your Digital Business

    The Top IoT Use Cases That Scale Across Most Industries
    December 19, 2017 | Frank E. Gillett

    Digital leaders are often distracted by the technology details and legacy vertical applications of the internet of things (IoT). Instead, they should focus on an emerging set of functional use...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Credit Card Digital Sales Functionality Benchmark

    BMO And Scotiabank Lead The Pack In This Year's Review Of Credit Card Sales
    December 18, 2017 | Alyson Clarke, August Du Pont

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest credit card issuers in Canada across 42 individual criteria. Bank of Montreal (BMO)...

  • For Infrastructure & Operations Professionals

    Report

    Report Engineer Your Technology Environment To Improve Employee Productivity And Flow

    Landscape: The Workforce Enablement Playbook
    December 15, 2017 | David K. Johnson

    Your company is underperforming its potential because your technology is creating new sources of friction and making it difficult for employees to perform at their best. Infrastructure and...

Content categories

Refine your results

Date Range

Industry

Primary Role

Topics

Methodology

Region

Vendor

Analyst

Market Imperatives