200 results in Reports
Sort by:
Refine
  • Business Value

Featured content

Featured:

Technology fuels customer loyalty.

CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

Find out how we help CIOs transform organizations and drive revenue »

Search Results

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For Security & Risk Professionals

    Report

    Report The Eight Business And Security Benefits Of Zero Trust

    Business Case: The Security Architecture And Operations Playbook
    November 1, 2017 | Chase Cunningham, Jeff Pollard

    In response to increasingly complex cyberattacks, security pros devote resources to granular aspects of their networks. This is understandable and necessary to a degree, but it's also a great way...

  • For Security & Risk Professionals

    Report

    Report Best Practices: Maximize The Business Value Of Biometrics

    Avoid Common Mistakes To Realize The Benefits Of Biometrics

    Biometrics helps your employees and customers engage more securely and seamlessly with your business. However, business leaders are often hesitant to consider biometrics because of unfamiliarity...

  • For Security & Risk Professionals

    Report

    Report Use Forrester's CISO Strategic Canvas To Align Security With Business

    Strategic Plan: The S&R Practice Playbook
    October 16, 2017 | Jeff Pollard

    Security leaders know it's critical to align their efforts to the business, speak their business colleagues' language, and show support for business objectives. But with never-ending inbound...

  • For Application Development & Delivery Professionals

    Report

    Report How To Secure Funding For Your SaaS Migration

    Business Case: SaaS Transformation Playbook
    October 11, 2017 | Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios....

  • For B2C Marketing Professionals

    Report

    Report Make The Case For Ad Technology Investments

    Business Case: The Digital Media Buying Playbook

    Advertising technologies (adtech) promise to improve media performance, make customer data more actionable, and boost efficiency. This report helps B2C marketing pros make a convincing business...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    October 3, 2017 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Enterprise Architecture Professionals

    Report

    Report ECM Requires Investment: Five Key Elements To Include In Your Business Case

    Business Case: The Enterprise Content Management Playbook
    October 2, 2017 | Cheryl McKinnon

    A solid enterprise content management (ECM) business case articulates the current state, the viable options, and the investments that enterprises must make to proceed. Enterprise architects play a...

  • For CIO Professionals

    Report

    Report Untangle Your IoT Strategies

    The Three IoT Scenarios And How They Drive Business Value
    September 21, 2017 | Frank E. Gillett

    The growth of internet-of-things (IoT) ideas and technology has sparked excitement — and confusion — with technology and business stakeholders. To understand the true value you can derive from your...

  • For Security & Risk Professionals

    Report

    Report Four Scenarios To Build The Business Case For Enterprise Fraud Management

    Determine The Best Scenario To Reduce Fraud Losses And Increase ROI At Your Firm
    September 5, 2017 | Andras Cser

    The business case for enterprise fraud management (EFM) depends on reducing fraud loss across multiple transaction types (typically payments). We looked at fraud loss, investigation labor, as well...

  • For Application Development & Delivery Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile App Development Playbook

    Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover,...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    August 30, 2017 | John Bruno, Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Case For Omnichannel B2B

    Business Case: The B2B eCommerce Playbook
    August 11, 2017 | Andy Hoar

    Omnichannel business-to-business (B2B) buyers are more active, generate more incremental revenue, and cost less to serve than single-channel customers. But as customer expectations rise, B2B buyers...

  • For CIO Professionals

    Report

    Report The Right Way To Establish A Digital Platform Business

    Lessons From GE's Journey To Establish An Industrial IoT Platform As An Extension Of Its Own Digital Transformation
    August 8, 2017 | Nigel Fenwick, Frank E. Gillett

    Much has been said about Jeff Immelt's pending departure from his position as GE's CEO. But a big part of Immelt's legacy pertains to GE's digital transformation, which began when he described his...

  • For Application Development & Delivery Professionals

    Report

    Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    August 2, 2017 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service and application development and delivery (AD&D) pros must...

  • For Application Development & Delivery Professionals

    Report

    Report Make A Modern Business Case For Agile And DevOps-Driven Digital Transformation

    Business Case: The Modern Application Delivery Playbook
    July 21, 2017 | Diego Lo Giudice

    Applications give digital businesses the software assets they need to win, serve, and retain customers in the face of fierce competition and escalating customer expectations. Improving application...

  • For Customer Insights Professionals

    Report

    Report Personalize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    July 20, 2017 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...

  • For Customer Insights Professionals

    Report

    Report Pick A Powerful Pilot To Propagate Customer Analytics

    Business Case: The Customer Analytics Playbook
    July 19, 2017 | Brandon Purcell

    While most companies understand the importance of transforming data into insights, many struggle to get their customer analytics practice off the ground. They're missing out on a huge opportunity....

  • For Security & Risk Professionals

    Report

    Report Build A Governance, Risk, And Compliance Strategy Worthy Of Business Consideration

    Strategic Plan: The Governance, Risk, And Compliance Playbook
    July 11, 2017 | Renee Murphy

    Governance, risk, and compliance (GRC) are far too often functions of emergency response. To get your team and key stakeholders on board and to show that all your efforts are helping your business...

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Too many infrastructure and operations (I&O) leaders still think of cloud as a way to cut costs. Cloud is often cheaper, but its biggest impact is on your organization's speed and ability to flex...

  • For CIO Professionals

    Report

    Report Maximize Business Value With Fast, Connected Technology

    The Vision Report In The Technology Leadership Playbook

    The age of the customer is shifting into high gear. Compelling experiences, delivered digitally, separate winners from laggards in this new era. This brings new prominence to technology's role, but...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    June 27, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For Enterprise Architecture Professionals

    Report

    Report Develop An Enterprise Architecture Strategy Aligned With Business Challenges

    Strategic Plan: The EA Practice Playbook
    June 22, 2017 | Gordon Barnett, Alex Cullen

    Many enterprise architecture (EA) teams strive to be more business-focused and strategically engaged — but getting there isn't easy. It may require a resetting of stakeholder perceptions as well as...

  • For Customer Experience Professionals

    Report

    Report The ROI Of CX Transformation

    The Business Case Report In The CX Transformation Playbook

    Customer experience (CX) transformation efforts bring benefits like increased customer retention and greater cross-sell opportunity. To get those benefits, CX transformation leaders need to invest...

  • For Security & Risk Professionals

    Report

    Report Data Privacy Metrics That Matter To The Business

    Performance Management: The Data Security And Privacy Playbook
    June 1, 2017 | Enza Iannopollo

    A commitment to security and privacy enables firms to build trusted customer relationships that increase revenue. Security and privacy teams must establish data security and privacy programs that...

Content categories

Refine your results

Date Range

Industry

Primary Role

Methodology

Region

Vendor

Analyst

Market Imperatives