Advanced Search
183 results in Reports
Sort by:
Refine
  • Business Value

Featured content

Featured:

Technology fuels customer loyalty.

CIOs are stuck trying to serve dynamic, demanding customers while burdened with legacy IT structures. The solution: a customer-obsessed operating model.

Find out how we help CIOs transform organizations and drive revenue »

Search Results

  • For Enterprise Architecture Professionals

    Report

    Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook
    March 3, 2017 | Cheryl McKinnon

    For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

  • For Analyst Relations Professionals

    Report

    Report Industry Analyst Relations And Sales Support

    Sales Support: The Industry Analyst Relations Playbook
    February 28, 2017 | Kevin Lucas

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For CIO Professionals

    Report

    Report Build Your Digital Transformation Business Case Around The Customer And Revenue Growth

    Business Case: The CIO Digital Business Transformation Playbook
    February 22, 2017 | Dan Bieler

    CIOs' digital transformation investments are ultimately about business survival through disruption. Such investments directly affect customer expectations and go beyond the traditional ROI. The...

  • For Enterprise Architecture Professionals

    Report

    Report Assess Your Readiness For Strategic Portfolio Management

    Assessment: The Strategic Portfolio Management Playbook
    February 17, 2017 | Margo Visitacion

    Strategic portfolio management (SPM) practices enable an organization to select and execute on investments necessary to embrace a customer-obsessed operating model. This report and assessment tool...

  • For B2B Marketing Professionals

    Report

    Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Construct The Business Case For Digital Store Transformation

    Business Case: The Digital Store Playbook
    February 14, 2017 | Brendan Witcher

    Retailers today are transforming their physical stores from places to shop to digital centers of engagement. Myriad technology solutions support this transition, including interactive digital...

  • For Security & Risk Professionals

    Report

    Report Build The Business Case For GRC

    Business Case: The Governance, Risk, And Compliance Playbook
    February 14, 2017 | Nick Hayes

    Before you can build a GRC program capable of addressing today's top business threats, you first need to obtain the necessary budget and leadership support to turn your GRC vision into reality....

  • For Infrastructure & Operations Professionals

    Report

    Report Delivering DevOps Value Requires The Correct Business Case

    Business Case: The Modern Service Delivery Playbook
    February 2, 2017 | Robert Stroud

    Interest in DevOps practices for modern service delivery (MSD) is accelerating as companies aim to respond to nimble competitors and boost the quality of their production environment to support...

  • For CIO Professionals

    Report

    Report CIOs Can Lead Their Enterprises' Change Initiatives

    Focus On Seven Lessons To Build Your Capabilities
    February 2, 2017 | Claire Schooley

    Customer demands are driving business change at a very fast pace. But there's a problem. Seventy percent of change management efforts are failing because of insufficient planning and lack of...

  • For Security & Risk Professionals

    Report

    Report Making The Business Case For Identity And Access Management

    Business Case: The Identity And Access Management Playbook
    January 25, 2017 | Andras Cser, Merritt Maxim

    Security and risk (S&R) executives responsible for identity and access management (IAM) must manage users' access to sensitive applications and data without inhibiting business agility,...

  • For Enterprise Architecture Professionals

    Report

    Report Reshape Budgeting Practices For Agile

    Performance Management: The Strategic Portfolio Management Playbook
    January 23, 2017 | Margo Visitacion

    In the battle to win new customers, companies are increasingly turning to Agile practices to deliver apps that provide great customer experiences. However, Agile requires organizations to rethink...

  • For Customer Experience Professionals

    Report

    Report Elevate Your Customer Experience With End-To-End Customer Service

    Superior Customer Service Evokes Positive Emotions To Create Business Value
    January 17, 2017 | Riccardo Pasto

    Customer service is an essential business function and a cornerstone of any company's customer experience (CX) strategy. Successful companies understand that great service is good for business....

  • For Application Development & Delivery Professionals

    Report

    Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 13, 2017 | Mark Grannan, Danielle Geoffroy

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • For B2C Marketing Professionals

    Report

    Report Five Keys To Unlock Additional Funding For Customer Loyalty

    Business Case: The Customer Loyalty Playbook
    January 11, 2017 | Emily Collins

    Committing to customer loyalty requires ongoing investment in initiatives that influence both the rational and emotional drivers of loyalty. Intuitively, executives understand that this is a...

  • For CMO Professionals

    Report

    Report B2B Firms Must Focus On Brand Equity To Drive Value

    Benchmarks: The Brand Experience Playbook
    January 6, 2017 | Dipanjan Chatterjee

    Business-to-business (B2B) CMOs are just as invested in bettering their brands as business-to-consumer (B2C) CMOs. Like their consumer-focused counterparts, they want to build, measure, and manage...

  • For Customer Experience Professionals

    Report

    Report The Six Steps For Justifying Better UX

    Business Case: The Digital Customer Experience Improvement Playbook
    December 28, 2016 | Andrew Hogan, Deanna Laufer

    User experience (UX) has gone mainstream: Companies now invest millions to build design centers and hire UX teams. But many firms still expect proof of the ROI of UX research, design, testing, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook
    December 23, 2016 | Julie A. Ask, Jeffrey S. Hammond

    Mobile used to be cheap. It isn't anymore. The days of driving impressive returns from a mobile-optimized website or app that replicates the functionality of your website are long gone. Moreover,...

  • For B2C Marketing Professionals

    Report

    Report The Financial Payback For Marketing Measurement

    Business Case: The Marketing Measurement And Insights Playbook
    December 23, 2016 | Jim Nail

    Unified marketing impact analytics (UMIA) promises to apportion credit to all marketing activities. Marketers, under pressure to be more accountable for the financial returns of their efforts,...

  • For Analyst Relations Professionals

    Report

    Report Organize AR's Personnel Around Desired Business Value

    Organization: The Industry Analyst Relations Playbook
    December 22, 2016 | Kevin Lucas

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them....

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Business Case For Digital Signage

    The Total Economic Impact™ Of Digital Signage
    December 22, 2016 | J. P. Gownder, Shaheen Parks

    Digital signage is reshaping customer and employee experiences in nearly every industry and contributing to a wide array of business outcomes, from branding to promotional activity and beyond....

  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    December 19, 2016 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance the...

  • For Enterprise Architecture Professionals

    Report

    Report Treat Information As A Strategic Asset

    Business Case: The Information Strategy And Architecture Playbook
    December 13, 2016 | Gene Leganza

    Business cases to fund information capabilities have traditionally elicited little more than yawns from business executives. But a new era of information agility is upon us, one that promises an...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    December 7, 2016 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Analyst Relations Professionals

    Report

    Report Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook
    December 6, 2016 | Kevin Lucas

    Most industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and...

Content categories

Refine your results

Date Range

Primary Role

Methodology

Industry

Market Imperatives

Region

Vendor

Analyst