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  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For Infrastructure & Operations Professionals

    Report

    Report Strategic Benchmarks 2017: Infrastructure Priorities

    Benchmarks: The Infrastructure Transformation Playbook
    March 20, 2017 | Sophia I. Vargas

    This report provides infrastructure and operations (I&O) professionals with strategic benchmarks so they can compare their infrastructure budgets, priorities, motivations, and technology adoption...

  • For Enterprise Architecture Professionals

    Report

    Report Use Objectives And Key Results To Build A Better Strategic Portfolio

    Benchmarks: The Strategic Portfolio Management Playbook
    March 20, 2017 | Margo Visitacion

    Customer-focused organizations continue to struggle with measuring the impact of programs. Traditional key performance indicators (KPIs) bring limited visibility to portfolio optimization because...

  • For Enterprise Architecture Professionals

    Report

    Report Benchmark Your ECM Program Against Your Peers And Five Key Market Imperatives

    Benchmarks: The Enterprise Content Management Playbook
    March 3, 2017 | Cheryl McKinnon

    For 2017, improved regulatory compliance, digitization of processes, and extending content applications to external stakeholders drive the agenda for enterprise content management (ECM). As...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For Application Development & Delivery Professionals

    Report

    Report Create A Benchmark Strategy For Your Enterprise Collaboration Technology

    Benchmarks: The Enterprise Collaboration Playbook
    February 15, 2017 | Art Schoeller

    Enterprise collaboration (EC) takes place independent of any specific technology, tool, or service. However, the breadth and depth of adoption and effective use of enterprise collaboration varies...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Online Banking Functionality Benchmark

    Direct Bank USAA Earns The Top Spot Overall, While Bank Of America Leads Among Large Traditional Banks
    February 7, 2017 | Peter Wannemacher

    Tens of millions of US bank customers use their providers' secure websites to complete tasks and achieve their banking objectives. As such, digital banking teams must keep a close eye on which...

  • For Application Development & Delivery Professionals

    Report

    Report Improving Mobile App Quality Testing

    Benchmarks: The Mobile App Development Playbook
    January 11, 2017 | Michael Facemire

    Mobile is changing the way enterprises create software, but the same cannot be said for mobile testing — the variety of devices, operating systems, and front-end development technologies creates...

  • For Infrastructure & Operations Professionals

    Report

    Report Benchmark Your Enterprise Cloud Adoption

    Benchmarks: The Cloud Computing Playbook
    January 3, 2017 | Sophia I. Vargas, Dave Bartoletti

    Enterprise cloud computing adoption accelerated in 2016 and will do so again in 2017. Are you ahead of your competitors or lagging behind the average enterprise? Infrastructure and operations (I&O)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Benchmark Customers' Digital Banking Journeys To Stay Ahead

    Benchmarks: The Digital Banking Strategy Playbook
    December 21, 2016 | Peter Wannemacher, Alyson Clarke

    Digital banking strategy leaders are under pressure to differentiate by offering digital services that meet or exceed customers' needs and expectations. To help them understand where they stand,...

  • For Application Development & Delivery Professionals

    Report

    Report Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook
    December 16, 2016 | Diego Lo Giudice

    As firms face growing competition for customers, they naturally seek to compare themselves to their peers and competitors, but there is a trap: Leaders don't compare their firms with competitors...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Steer Your Customers' Insurance Journeys With Benchmarks

    Benchmarks: The Digital Insurance Strategy Playbook
    December 14, 2016 | Ellen Carney

    Digital touchpoints are changing how consumers and small businesses are researching, buying, and using insurance. As a result, digital insurance strategy leaders are under pressure to deploy...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Bank Digital Sales Functionality Benchmark

    Bank Of America And Wells Fargo Continue To Lead The Pack
    December 9, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in the US. As they did last year, Bank of America and Wells Fargo lead...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Canadian Life Insurance Digital Sales Functionality Benchmark

    Sun Life Financial Leads Our First Review Of Canadian Life Insurer Digital Sales Functionality
    November 30, 2016 | Ellen Carney

    Digital touchpoints are changing how Canadians research and buy life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital functionality...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 US Life Insurance Digital Sales Functionality Benchmark

    PolicyGenius Leads Our First Review Of US Life Insurer Digital Sales Functionality
    November 30, 2016 | Ellen Carney

    Digital touchpoints are changing how Americans are researching and buying life insurance. We used our life insurance Digital Sales Functionality Benchmark methodology to evaluate the digital...

  • For Security & Risk Professionals

    Report

    Report Security Budgets 2017: Increases Help But Remain Reactionary

    Benchmarks: The S&R Practice Playbook
    November 23, 2016 | Jeff Pollard

    Skyrocketing budget numbers might lead security leaders to believe that good times have finally arrived. But security spending's continued climb as a percentage of IT budgets hides the disruption...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Canadian Bank Digital Sales Functionality Benchmark

    Scotiabank Takes The Top Spot
    November 21, 2016 | Alyson Clarke

    We used our Digital Sales Functionality Benchmark methodology to evaluate the public websites of the five largest retail banks in Canada. While all of the banks are meeting checking account...

  • For CIO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For CMO Professionals

    Report

    Report The Customer Obsession Assessment

    Benchmark Your Customer Obsession Maturity
    November 1, 2016 | Shar VanBoskirk

    C-suite executives know that customer obsession will fundamentally reset day-to-day operations. But where do you begin? In this report, we harness the results of a survey of 1,024 global executives...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Assess Your Digital Store Functionality

    Benchmarks: The Digital Store Playbook
    October 20, 2016 | Michelle Beeson

    Forrester used its Digital Store Functionality Benchmark methodology to assess 20 leading retailers across the UK and US. Our benchmark helps retail digital business executives better understand...

  • For CIO Professionals

    Report

    Report Forrester's Tech Management Balanced Scorecard

    Performance Management: The Business Technology Agenda Playbook
    September 15, 2016 | Martha Bennett, Bobby Cameron

    Forrester developed its IT Balanced Scorecard for CIOs almost a decade ago, based on the original Balanced Scorecard framework proposed by Robert S. Kaplan and David P. Norton. In 2014, we updated...

  • For B2C Marketing Professionals

    Report

    Report The State Of Consumers And Technology: Benchmark 2016, US

    North American Consumer Technographics®
    August 24, 2016 | Gina Fleming

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's Consumer Technographics North American surveys and our ForecastView data....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Capture The Global eCommerce Opportunity

    Landscape: The eCommerce Globalization Playbook
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook
    July 15, 2016 | Aurelie L'Hostis, Zhi Ying Ng

    Digital banking strategy executives are under pressure to differentiate by offering mobile banking services that exceed customers' needs and expectations. To help digital banking teams better...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2016 India Mobile Banking Functionality Benchmark

    ICICI Bank And DBS digibank Offer Customers The Best Mobile Banking Functionalities
    July 13, 2016 | Arnav Gupta

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of six retail banks in India on 40 criteria. While most of the banks in the review provide a...

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