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  • For Analyst Relations Professionals

    Report

    Report Professional Industry Analyst Relations Measurement

    Performance Management: The Industry Analyst Relations Playbook
    March 3, 2017 | Kevin Lucas

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...

  • For Analyst Relations Professionals

    Report

    Report Forrester's Scorecard For AR And Direct Sales

    February 28, 2017 | Kevin Lucas

    This self-assessment tool helps you review your current ability to support your company’s direct sales operation via your industry analyst relations (AR) program, analyze its weaknesses, and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The State Of Retailing Online 2017: Key Metrics, Business Objectives, And Mobile

    Benchmarks: The Retail eCommerce Playbook
    February 28, 2017 | Fiona Swerdlow

    Retailers must continually evolve and adapt with increasingly empowered customers and the ever-changing technology available to them. The annual "The State Of Retailing Online" study by Shop.org,...

  • For Application Development & Delivery Professionals

    Report

    Report Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook
    February 24, 2017 | Kate Leggett, Art Schoeller

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

  • For Infrastructure & Operations Professionals

    Report

    Report A Dangerous Disconnect: Executives Overestimate DevOps Maturity

    February 21, 2017 | Elinor Klavens, Robert Stroud

    Development and operations (DevOps) is a term that's getting a lot of buzz — but there's also a lot of misinformation associated with it. Nevertheless, it's proving to be a profound driver of...

  • For Infrastructure & Operations Professionals

    Report

    Report Quantifying Your Company's Workforce: Customers Only Benefit When Employees Do, Too

    Performance Management: The Workforce Enablement Playbook
    February 13, 2017 | David K. Johnson, J. P. Gownder

    A new class of technologies is making it easier for organizations to collect data on their employees' productivity. At the same time, employees are equipping themselves with wearables and apps to...

  • For Security & Risk Professionals

    Report

    Report Design Mobile Security Metrics With Mobile Moments In Mind

    Performance Management: The Mobile Security Playbook
    February 13, 2017 | Jeff Pollard

    Security leaders struggling to demonstrate business value need to incorporate mobile security metrics into their reports. As companies adopt the mobile mind shift, mobile security metrics are often...

  • For Security & Risk Professionals

    Report

    Report Zero Trust Security Metrics That Matter To The Business

    Performance Management: The Security Architecture And Operations Playbook
    February 9, 2017 | Stephanie Balaouras

    Forrester's Zero Trust (ZT) Model of information security demands that security teams eliminate the dangerous trust assumptions underpinning perimeter-based security architectures. When you embrace...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Money Management Metrics That Matter

    Performance Management: The Digital Money Management Playbook
    February 9, 2017 | Aurelie L'Hostis

    To achieve digital money management's promise — helping customers make better decisions and increasing their loyalty — digital business strategy executives need to put the right metrics in place....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Define Customer Impact Metrics To Drive Digital Business Success

    Performance Management: The Digital Business Transformation Playbook
    February 1, 2017 | Michelle Beeson

    Digital business has broken traditional channel-centric metrics. Key performance indicators (KPIs) that measure the success of a single touchpoint fail to describe how each contributes to customer...

  • For Enterprise Architecture Professionals

    Report

    Report Reshape Budgeting Practices For Agile

    Performance Management: The Strategic Portfolio Management Playbook
    January 23, 2017 | Margo Visitacion

    In the battle to win new customers, companies are increasingly turning to Agile practices to deliver apps that provide great customer experiences. However, Agile requires organizations to rethink...

  • For Application Development & Delivery Professionals

    Report

    Report Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook
    January 13, 2017 | Mark Grannan, Danielle Geoffroy

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of EA 2017: Aspirations And Challenges

    Landscape: The EA Practice Playbook
    January 3, 2017 | Alex Cullen

    Forrester surveys enterprise architecture (EA) leaders annually to understand the state of their practices. In our most recent 2016 survey, we saw enterprise themes like customer centricity...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Establish Customer-Centric Metrics For Digital Insurance

    Performance Management: The Digital Insurance Strategy Playbook
    December 23, 2016 | Zhi Ying Ng

    Digital insurance success demands new metrics. Typical key performance indicators (KPIs) for digital insurance are often product-focused or channel-siloed, rather than customer-focused, and do not...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Establish Customer-Centric Metrics For Digital Banking

    Performance Management: The Digital Banking Strategy Playbook
    December 22, 2016 | Zhi Ying Ng

    Digital banking success demands new metrics. Typical key performance indicators (KPIs) for digital banking are often product-focused or channel-siloed, rather than customer-focused, and do not...

  • For Enterprise Architecture Professionals

    Report

    Report Put The Business Back In Your Data Management Business Case

    Business Case: The Data Management Playbook
    December 19, 2016 | Michele Goetz

    Be customer-driven: It's time for enterprise architects to put the business back in the business case. They need to partner with business stakeholders to define where and how data will advance the...

  • For Enterprise Architecture Professionals

    Report

    Report Create KPIs That Show The Effectiveness Of Your Information Strategy

    Continuous Improvement: The Information Strategy And Architecture Playbook
    December 16, 2016 | Gene Leganza

    How effective is your information strategy? You can't answer that question without comprehensive assessment and key performance indicators (KPIs) that specifically target your information...

  • For Infrastructure & Operations Professionals

    Report

    Report BT Analytics Helps You Win In The Age Of The Customer

    The Revolution In Technology Monitoring And Management
    December 16, 2016 | Milan Hanson

    The age of the customer and customer obsession present infrastructure and operations (I&O) pros with the twin challenges of growing technology complexity and a drastically altered customer focus....

  • For Application Development & Delivery Professionals

    Report

    Report Use Modern Benchmarking For Modern Application Delivery

    Benchmarks: The Modern Application Delivery Playbook
    December 16, 2016 | Diego Lo Giudice

    As firms face growing competition for customers, they naturally seek to compare themselves to their peers and competitors, but there is a trap: Leaders don't compare their firms with competitors...

  • For Enterprise Architecture Professionals

    Report

    Report Let The Adjacent Possible Guide Your Information Strategy

    Strategic Plan: The Information Strategy And Architecture Playbook
    December 13, 2016 | Gene Leganza

    A new era of information agility is upon us — but many organizations have immature data management capabilities and are not in a position to jump on the newfound craving for analytics-driven...

  • For Enterprise Architecture Professionals

    Report

    Report Eight Steps For Building Strategic Portfolio Management

    Strategic Plan: The Strategic Portfolio Management Playbook
    December 12, 2016 | Margo Visitacion

    Enterprise architecture (EA) and portfolio management professionals must leverage strategic portfolio management to guide the right investment decisions and to enable Agile delivery of products and...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Impact Of Digital Experience Technology Is Profitable Growth

    Business Case: The Digital Experience Delivery Playbook
    December 7, 2016 | Ted Schadler

    Armed with the methods in this report, application development and delivery (AD&D) professionals can help their companies link digital experience strategy to the technology road map. First, assess...

  • For Analyst Relations Professionals

    Report

    Report Industry Analyst Relations And Insight

    Insight: The Industry Analyst Relations Playbook
    November 28, 2016 | Kevin Lucas

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to deliver....

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook
    November 28, 2016 | Sophia I. Vargas, Dave Bartoletti

    Some infrastructure and operations (I&O) leaders and others have overzealous expectations of cloud's impact on costs, with many thinking cloud is always cheaper, faster, and easier. Under the right...

  • For Security & Risk Professionals

    Report

    Report Assess The Maturity Of Your Mobile Security Program

    Assessment: The Mobile Security Playbook
    November 21, 2016 | Chris Sherman, Stephanie Balaouras

    When developing a mobile security strategy for today's digital business, security and risk (S&R) executives must consider both how they will enable a digital workforce that expects to work anytime...

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