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• For eBusiness & Channel Strategy Professionals

  Report

  Report Unlock Personalization's Potential With Help From Service Providers

  Personalization Is Hard; Digital Experience Service Providers Can Help With Skills And Technologies

  June 16, 2017 | Ted Schadler, Danielle Geoffroy

  Advances in technology and customer urgency have made personalization hot again. By pulling customer data, content, and algorithmic matching engines out into a personalization architecture, firms...

• For Application Development & Delivery Professionals

  Report

  Report Vendor Landscape: Mobile Enterprise Applications Services Providers

  An Accelerating Market Favors Partners That Orchestrate Apps With Creative Skills And Business Insight

  May 22, 2017 | Jeffrey S. Hammond, Liz Herbert

  As demand for enterprise mobile apps accelerates, many firms struggle to field development and delivery capacity to meet the demand of business stakeholders. Application development and delivery...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Mobile Enterprise Application Services Providers, Q1 2017

  Leading Providers Blend Design, Tech, And Business For Transformational Mobile Enterprise Apps

  March 22, 2017 | Jeffrey S. Hammond, Liz Herbert

  Mobile enterprise apps for employees and partners tend to get less attention than customer-facing ones, but they are critical to a digital enterprise. Application development and delivery (AD&D)...

• For Application Development & Delivery Professionals

  Report

  Report Organize For Mobile Development Success

  Organization: The Mobile App Development Playbook

  March 7, 2017 | Jeffrey S. Hammond, Michael Facemire

  Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on...

• For Application Development & Delivery Professionals

  Report

  Report Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

  Organization: The Digital Experience Delivery Playbook

  January 27, 2017 | Danielle Geoffroy, Anjali Yakkundi

  Customers demand familiar and contextual experiences, yet digital experience (DX) strategies and technologies have traditionally been sovereign, often supported by different teams with different...

• For Application Development & Delivery Professionals

  Report

  Report Evaluate Midsize Nearshore Service Providers For Your Business Technology Agenda

  Midsize Vendors From Latin America And Eastern Europe Offer Distinct Advantages For Digital Customer Experiences

  January 9, 2017 | Somak Roy

  Building digital platforms is one of the top priorities for firms embarking on a digital transformation journey. Nearshore vendors — which do well on technology complexity, platform engineering,...

• For Application Development & Delivery Professionals

  Report

  Report Transforming Software Leadership For Customer Obsession

  Executive Overview: The Application Development Strategy, Structure, And Sourcing Playbook

  January 3, 2017 | Christopher Mines, John R. Rymer

  Five years into the age of the customer, a 20-year business cycle, the opportunities and challenges for software pros are clearer than ever. Four initiatives — mobile-first, customer obsession,...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Application Outsourcing Capabilities Of Midsize Offshore Vendors, Q4 2016

  The 12 Midsize Providers That Matter Most And How They Stack Up

  December 14, 2016 | Somak Roy

  In our 33-criteria evaluation of midsize offshore providers with application outsourcing capabilities, we identified the 12 most significant ones — EPAM Systems, Globant, Hexaware Technologies, L&T...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: B2C Mobile Services Providers, Q4 2016

  The 13 Providers That Matter Most And How They Stack Up

  October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

  In our 20-criteria evaluation of B2C mobile services providers, we identified the 13 most significant ones — AKQA, Bottle Rocket, CapTech Ventures, Deloitte, Fuzz, IBM, L&T Infotech, Mobiquity,...

• For Application Development & Delivery Professionals

  Report

  Report Vendor Landscape: B2C Mobile App-Dev Shops For Large Enterprises

  Most Providers Proclaim To "Show, Not Tell" — But Few Really Do

  October 26, 2016 | Liz Herbert, Jeffrey S. Hammond

  Customer-obsessed firms want to nail mobile moments, but many lack a cohesive consumer mobile app strategy. All too often we see business-to-consumer (B2C) app strategies suffer from apps that have...

• For Application Development & Delivery Professionals

  Report

  Report Best Practices: Building Strong Software Delivery Partnerships

  Management: The Business Applications Playbook

  August 23, 2016 | Duncan Jones

  Application development and delivery (AD&D) leaders need strong partnerships with a few key software providers, due to the risk of vendor lock-in, particularly with SaaS platforms and the need for...

• For CMO Professionals

  Report

  Report Delivering Software For Customer Obsession

  Build-Or-Buy Is Now Build-Compose-Outsource-Or-Buy

  June 30, 2016 | Christopher Mines, Duncan Jones

  Customer-obsessed organizations need great software to differentiate themselves from their competitors. But where to find that great software? What combination of buy, reuse, assemble, and...

• For Infrastructure & Operations Professionals

  Report

  Report Vendor Landscape: Hybrid Cloud Management Solutions Of Major Service Providers, Q2 2016

  May 23, 2016 | Naveen Chhabra, Bill Martorelli

  Service providers are relying more upon software assets and intellectual property (IP) when carrying out client engagements. This is certainly true with hybrid cloud management: Providers are...

• For Sourcing & Vendor Management Professionals

  Report

  Report Bring Your Applications Management Services Into Your Digital Future

  Harness AMS Spending To Support Digital Transformation

  April 5, 2016 | Bill Martorelli

  Customers continue to rely and spend heavily on application management services (AMS) available from outsourcing companies, but with relatively little direct business impact. How can clients get...

• For Sourcing & Vendor Management Professionals

  Report

  Report What Does It Cost To Source A Mobile App?

  Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams

  December 8, 2015 | Liz Herbert, Jeffrey S. Hammond

  Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Digital Experience Service Providers, Q4 2015

  Digital Customer Experience Implementation Capabilities Are Key Differentiators For AD&D Pros

  November 4, 2015 | Anjali Yakkundi, Sarah Sikowitz

  In Forrester's 31 criteria evaluation of digital experience services providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte...

• For CMO Professionals

  Report

  Report The Forrester Wave™: Digital Experience Service Providers, Q4 2015

  Digital Customer Experience Strategy And Design Capabilities Are Key Differentiators For CMOs

  November 4, 2015 | Sarah Sikowitz, Anjali Yakkundi

  In Forrester's 31 criteria evaluation of digital experience service providers, we identified the 11 most significant services providers in the category — Accenture Interactive, Deloitte Digital,...

• For CIO Professionals

  Report

  Report Vendor Landscape: Digital Engagement Providers In Australia And New Zealand

  Overcome Market Fragmentation When Selecting A Strategic Partner To Help Fuel Your Digital Transformation

  October 20, 2015 | Tim Sheedy

  Delivering great digital experiences on mobile devices will be the heart of your customer engagement strategy for the next 10 years. CIOs who do not prioritize digital engagement risk...

• For Application Development & Delivery Professionals

  Report

  Report Vendor Landscape: Product Development Services Target New Digital Demands

  PDS Firms Increasingly Shoot For Business, Not IT Results

  October 16, 2015 | Nate Fleming

  In a business climate where software defines the brand, companies and their application development and delivery (AD&D) professionals need applications that differentiate their business. As...

• For Application Development & Delivery Professionals

  Report

  Report Vendor Landscape: Digital Experience Delivery Service Providers In Asia Pacific, 2015

  A Nascent Ecosystem Presents A Variety Of Options — And Some Traps — To Companies In The Region

  October 7, 2015 | Frederic Giron

  Delivering digital customer experiences across branded digital touchpoints, including web and mobile, requires a broad set of skills: customer experience (CX) strategy, user experience (UX),...

• For Application Development & Delivery Professionals

  Report

  Report Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

  Vendor Landscape: SaaS Enablement Tools

  September 28, 2015 | Liz Herbert

  Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Mobile Infrastructure Services, Q3 2015

  Ten Providers That Matter And How They Stack Up

  September 10, 2015 | Michael Facemire, Jeffrey S. Hammond

  In Forrester's 112-criteria evaluation of mobile infrastructure service vendors, we identified 10 significant software and service providers — AnyPresence, Appcelerator, IBM, Kinvey, Kony,...

• For Application Development & Delivery Professionals

  Report

  Report Market Overview: Digital Experience Delivery Service Providers, 2015

  Players With Vastly Different DNAs Scramble To Help Create, Design, And Deliver Digital Customer Engagement

  April 24, 2015 | Anjali Yakkundi

  Delivering digital customer experiences across branded digital touchpoints, primarily web and mobile, requires a unique set of skills: customer experience strategy, user experience (UX),...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

  The Nine Midsize Providers That Matter Most And How They Stack Up

  March 26, 2015 | Liz Herbert, Jeffrey S. Hammond

  Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent uncharted...

• For Application Development & Delivery Professionals

  Report

  Report The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015

  The 10 Providers That Matter Most And How They Stack Up

  March 4, 2015 | Liz Herbert, Jeffrey S. Hammond

  In Forrester's fifteen-criteria emerging market evaluation of mobile enterprise app services providers, we identified the 10 most significant services providers — Accenture, Capgemini,...