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  • For Infrastructure & Operations Professionals

    Report Understand Public Cloud Pricing Strategies To Save Money Today And Tomorrow

    Public Cloud Pricing Isn't Simple, But Savvy Buyers Can Save Plenty

    Public cloud pricing is not as simple as many claim. Now that cloud is the preferred platform for apps that win, serve, and retain customers, adoption and spending are both up. Clients often seek...

  • For Application Development & Delivery Professionals

    Report The Growing Danger From Software Audits

    The Shift To Business Technology Is Causing An Increase In Complaints About Questionable Software Compliance Claims
    May 5, 2016 | Duncan Jones

    Software audits are a growing concern for every enterprise, no matter how diligent you are in complying with your license agreements. Major changes in the technology industry, such as mobility and...

  • For Application Development & Delivery Professionals

    Report Brief: The Cost Of Migrating An Enterprise Application To A Public Cloud Platform

    Introducing Forrester's Cloud App Migration Cost Model
    March 9, 2016 | John R. Rymer, Dave Bartoletti

    "We've got a cloud-first strategy; now, how much will it cost to move our core applications to a public cloud?" This recurring client question prompted Forrester to create a pro forma cost model...

  • For Application Development & Delivery Professionals

    Report Modern Financial Governance For Modern Application Delivery

    Processes: The Application Development Strategy, Structure, And Sourcing Playbook
    February 18, 2016 | John R. Rymer, Jeffrey S. Hammond

    Traditional, centralized financial governance for application development and delivery (AD&D) focuses on managing assets, not outcomes — and it's straining to keep up with the Agile practices,...

  • For Infrastructure & Operations Professionals

    Report Brief: Top 10 Facts Every I&O Pro Should Know About Cloud Economics

    All Business Runs On Money, But This Money Is Different
    January 7, 2016 | Sophia I. Vargas, Lauren E. Nelson

    Cloud's economic model is truly unique. It extends beyond basic variability and dictates how your cloud provider frames its services. Whether a cloud skeptic following a cloud-first mandate or one...

  • For Sourcing & Vendor Management Professionals

    Report What Does It Cost To Source A Mobile App?

    Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams
    December 8, 2015 | Liz Herbert, Jeffrey S. Hammond

    Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

  • For Application Development & Delivery Professionals

    Report The Best And Worst Of License-To-SaaS Conversion Programs

    Insist On A Fair And Flexible Deal When You Switch To Software Companies' Cloud-Based Products
    October 8, 2015 | Duncan Jones

    The strategic shift in the software market from on-premises to cloud provides a rare opportunity for an application development and delivery (AD&D) leader to reassess her incumbents' place in her...

  • For Application Development & Delivery Professionals

    Report Monetizing APIs: Help Execs Think Bigger, And Drive More Revenue

    Charging For APIs Is Not The Only Way To Make Money
    September 21, 2015 | Randy Heffner

    Clients sometimes ask Forrester, "How are enterprises monetizing APIs?" What they are really asking is, "How are enterprises charging for API usage?" This is certainly a useful question, but...

  • For Sourcing & Vendor Management Professionals

    Report Brief: Cloud Contract Negotiations Checklist

    September 18, 2015 | Liz Herbert, William Martorelli

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

  • For Application Development & Delivery Professionals

    Report Use Forrester's BI Pricing Analysis To Negotiate Better Deals

    Embrace Forrester's Approach To Get More Value For Your Money
    August 14, 2015 | Boris Evelson, Nasry Angel

    Many business intelligence (BI) vendors do not publish list prices. Some do not even provide list prices under nondisclosure agreements (NDAs) to their customers and prospects. Plus, BI pricing and...

  • For Sourcing & Vendor Management Professionals

    Report Forrester's Software Contract Review Checklist

    June 5, 2015 | Duncan Jones

    Sourcing and vendor management professionals can use this checklist tool to zero in on the key issues that most frequently cause compliance problems and contract disputes for our sourcing and...

  • For Sourcing & Vendor Management Professionals

    Report Four Questions That Should Guide Your Microsoft Strategy

    Transitioning To Cloud-Based Subscription Models Provides A Unique Opportunity To Realign Your Commercial And Adoption Strategies
    April 24, 2015 | Duncan Jones

    Do you think that you understand Microsoft from previous dealings with the company? Think again. Microsoft's ongoing strategic transformation has significant implications for any technology...

  • For CIO Professionals

    Report Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

    Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much
    April 10, 2015 | Andrew Bartels, Paul D. Hamerman

    As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

  • For Sourcing & Vendor Management Professionals

    Report Four Software Licensing Trends That Support Your Business Technology Agenda

    February 25, 2015 | Duncan Jones

    The software market has changed radically over the last three or four years, and the licensing landscape has changed with it. Trends such as big data, cloud, and mobile have undermined several...

  • For eBusiness & Channel Strategy Professionals

    Report US Commerce Platform Technology And Services Forecast, 2014 To 2019

    US Commerce Technology Spending Will Nearly Double To $2.1 Billion By 2019
    February 5, 2015 | Peter Sheldon, Michael Yamnitsky

    We forecast that the market for commerce technology will almost double from $1.2 billion in 2014 to $2.1 billion by the end of the decade in the US alone. Spend by eBusiness groups on associated...

  • For Infrastructure & Operations Professionals

    Report Brief: Change Buying Habits For New Data Center Solution Packaging

    Colocation Providers Adapt To Help You Better Serve Your Customers
    January 23, 2015 | Sophia I. Vargas

    Formerly targeting only raw cost reduction, data center and colocation service providers have matured with evolving services. Providers have recognized the need to serve a true business technology...

  • For Sourcing & Vendor Management Professionals

    Report Achieve Innovation With Multimodel Sourcing

    December 11, 2014 | William Martorelli

    Forrester's approach to sourcing successfully across multiple models is based on our assertion that customers cannot thrive in the age of the customer with yesterday’s monolithic...

  • For Sourcing & Vendor Management Professionals

    Report Build A Software Sourcing Strategy To Deliver Your Firm's BT Agenda

    December 9, 2014 | Duncan Jones

    This report describes Forrester's vision of strategic software sourcing for sourcing and vendor management (SVM) executives. You have a crucial role to play in furthering your organization's...

  • For Infrastructure & Operations Professionals

    Report Quick Take: Microsoft Cleans Windows Licensing And Reveals A Path To VDI

    Microsoft's New Per-User Subscription License Enables Use On And From Multiple Devices, Both Locally And/Or Virtually
    October 31, 2014 | Duncan Jones, David K. Johnson

    Infrastructure and operations (I&O) professionals who set client device strategies for their organizations should welcome Microsoft's new option of a user subscription license (USL) for Windows....

  • For B2B Marketing Professionals

    Report Case Study: SAP Simplifies Its Pricing

    SAP's Pricing Team Standardizes On Fewer Metrics While Better Aligning Licensing With Business Value
    October 16, 2014 | Duncan Jones

    Forrester recently published our software pricing and licensing best practices to help software company sales enablement (SE) professionals to decide how to package software into price list...

  • For CIO Professionals

    Report Brief: Three Digital Leadership Plays Challenge CIOs To Drive Change In Tech Management

    The US Digital Services Playbook Series

    In August, the White House announced the creation of the US Digital Service and concurrently released a US Digital Services Playbook. This playbook, which spans the fields of customer experience,...

  • For Sourcing & Vendor Management Professionals

    Report Best Practices For Managing Software Negotiations

    September 8, 2014 | Duncan Jones

    Software salespeople always seem to have the upper hand in negotiations with Forrester's sourcing and vendor management (SVM) clients. Not only are they often more highly trained than their buyer...

  • For Application Development & Delivery Professionals

    Report Brief: Microsoft Opens Up ALM Collaboration To All (At Last)

    Stakeholder License For Visual Studio Online Improves Collaborative ALM Capabilities
    September 8, 2014 | Jeffrey S. Hammond, Kurt Bittner

    On August 27, 2014, Microsoft announced a significant change to its Visual Studio Online (VSO) hosted application life-cycle management (ALM) service: stakeholder licenses. This licensing change...

  • For B2B Marketing Professionals

    Report Best Practices For Software Pricing And Licensing

    Grow Your Software Products' Revenue By Aligning Pricing With How You Deliver Business Value, While Balancing Simplicity And Fairness
    September 5, 2014 | Duncan Jones

    Forrester speaks with dozens of software company executives each year who are finding it difficult to decide the best way to package and price their software products, especially as they move their...

  • For Sourcing & Vendor Management Professionals

    Report Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

    July 30, 2014 | Duncan Jones

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives...

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