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  • Technology Adoption Data

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  • For Application Development & Delivery Professionals

    Report

    Report Create A SaaS Migration Road Map That Is Fast, Not Perfect

    Road Map: The Business Applications Playbook
    September 21, 2017 | Duncan Jones

    Forrester's data shows that three-quarters of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with SaaS applications, or have...

  • For CIO Professionals

    Report

    Report Put Data To Work In The Industrial Internet Of Things

    Machine Learning And Systems Of Insight Drive New IoT-Powered Experiences To Delight Customers And Drive Growth
    September 21, 2017 | Paul Miller

    The internet of things (IoT) plays a pivotal role in transforming the industrial sector. Connecting machines to record their usage patterns is often the first step and can deliver tangible...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Commerce Technology Investment Trends: 2017 To 2018

    September 19, 2017 | Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple...

  • For Security & Risk Professionals

    Report

    Report Artificial Intelligence Will Revolutionize Cybersecurity

    But Security Leaders Must View All Vendor Claims With Skepticism
    September 14, 2017 | Chase Cunningham, Joseph Blankenship

    Security vendors are inundating CISOs with products purporting to use artificial intelligence to dramatically improve the accuracy and speed of both threat detection and response. However, much of...

  • For Infrastructure & Operations Professionals

    Report

    Report A Dangerous Disconnect: Executives Overestimate DevOps Maturity

    September 13, 2017 | Robert Stroud, Elinor Klavens

    Development and operations (DevOps) is getting a lot of buzz and proving to be a profound driver of business transformation. But we're also seeing a lot of misinformation: While many organizations...

  • For Infrastructure & Operations Professionals

    Report

    Report Lead The I&O Software Revolution With Infrastructure-As-Code

    Strategic Plan: The Infrastructure Transformation Playbook
    September 12, 2017 | Chris Gardner, Richard Fichera

    Infrastructure and operations (I&O) professionals have always focused on delivering services at lower costs and ever-greater efficiency, but customer obsession requires innovation that enables...

  • For CIO Professionals

    Report

    Report Chief Data Officers Play A Leading Role In Business Transformation

    Data Leaders Embrace A New Strategic Mandate

    Until recently, the chief data officer (CDO) was the new kid on the block. Today, half of data and analytics decision makers report working for a firm with a CDO. At the 11th Annual MIT Chief Data...

  • For Enterprise Architecture Professionals

    Report

    Report The State Of Records Management In Government: Challenges And Priorities For 2017

    Findings From Government Respondents: Forrester/ARMA International Records Management Online Survey, Q1 2017
    September 5, 2017 | Cheryl McKinnon

    Government records and information management (RIM) professionals are struggling to attract and develop the skills they need to support digital transformation. Enterprise architecture (EA) pros are...

  • For Application Development & Delivery Professionals

    Report

    Report Three Strategies For Managing SaaS Negotiations

    Execution: The Business Applications Playbook
    August 31, 2017 | Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Business Applications' Effectiveness Scorecard

    Effectiveness: The Business Applications Playbook
    August 24, 2017 | Duncan Jones

    Business applications should be key enablers of enterprises' top priorities, such as customer experience and product innovation. Yet Forrester's research of technology decision makers found that...

  • For Customer Experience Professionals

    Report

    Report The State Of Customer Journey Mapping, 2017

    August 23, 2017 | Joana van den Brink-Quintanilha, Tony Costa

    Journey mapping continues to grow in popularity, but with all the hype, it can be difficult for customer experience (CX) pros to know where they stand in comparison to their peers and anticipate...

  • For Application Development & Delivery Professionals

    Report

    Report Dealing With Development Team Dysfunction

    Identify And Address Signs Of Dysfunction In Your Team To Develop Better Software
    August 17, 2017 | Amanda LeClair, Jeffrey S. Hammond

    Software development teams transform their digital delivery capabilities at different speeds. Results from a recent survey indicate that most development teams are improving their processes but...

  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience
    August 11, 2017 | Michael Facemire, Andrew Hewitt

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...

  • For B2B Marketing Professionals

    Report

    Report Metrics That Matter In Account-Based Marketing

    Use Comparative Metrics Across The Six Stages Of The Customer Life Cycle To Reveal The Value Of ABM
    August 9, 2017 | Allison Snow

    B2B marketers believe that account-based marketing (ABM) can boost marketing performance but need to demonstrate its impact. ABM is relevant across the customer life cycle, not just new account...

  • For CMO Professionals

    Report

    Report Marketing Teams Today: Not Deft

    Mindsets, Structures, And Skills Aren't Yet Customer Obsessed
    August 9, 2017 | Shar VanBoskirk, Drew Green

    Today's marketing organizations aren't yet designed to flex to the changing attitudes and behaviors of empowered customers. Marketing mindsets, structures, and skills still align with legacy...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For Infrastructure & Operations Professionals

    Report

    Report Six Trends That Will Shape DevOps Adoption In 2017 And Beyond

    Benchmarks: The Modern Service Delivery Playbook
    August 3, 2017 | Robert Stroud, Eveline Oehrlich

    Infrastructure and operations (I&O) organizations are making headway with DevOps adoption. This report highlights six major trends benchmarked from Forrester's Q1 2017 Global DevOps Benchmark...

  • For CIO Professionals

    Report

    Report The Coming Consolidation Of Cloud

    Cloud CRM, Desktop Apps, And Platforms Are Already Oligopolies; It's Time For CIOs To Deal With The Risks Of Cloud Vendor Lock-In
    August 2, 2017 | Andrew Bartels, Dave Bartoletti

    As businesses try to meet the accelerating needs of customers, more and more are turning to the cloud to provide the agility and flexibility needed to be successful. As the market for public cloud...

  • For Infrastructure & Operations Professionals

    Report

    Report How To Budget For Workforce And Customer-Facing Technologies For 2018 And Beyond

    Benchmarks: The Workforce Enablement Playbook
    July 31, 2017 | J. P. Gownder, Andrew Hewitt

    Infrastructure and operations (I&O) leaders planning their budgets for 2018 and beyond must invest in business technology (BT) that helps win, serve, and retain customers. They must create a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017

    Customer-Centric Billing Solutions Move Beyond Subscriptions To Enable Recurring Customer Relationships
    July 31, 2017 | Lily Varon

    In our 35-criteria evaluation of recurring customer and billing management providers, we identified the nine most significant ones — Apttus, Aria Systems, BillingPlatform, Digital River,...

  • For Infrastructure & Operations Professionals

    Report

    Report Adapt Your Network Strategy To Thrive In A Shifting Ecosystem

    Old And New Players Disrupt Standards And Solutions In The Communication Market
    July 28, 2017 | Sophia I. Vargas, Andre Kindness

    Businesses increasingly depend on cloud to help deliver differentiated services to customers. As a consequence, rampant adoption of new infrastructure platforms has changed the composition of the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Continuous Testing Service Providers, Q3 2017

    The 11 Providers That Matter Most And How They Stack Up
    July 27, 2017 | Diego Lo Giudice

    In our 29-criteria evaluation of continuous testing (CT) service providers, we identified the 11 most significant ones — Atos, Cigniti Technologies, EPAM Systems, Hexaware Technologies, HCL...

  • For Application Development & Delivery Professionals

    Report

    Report Collaboration Success Hinges On Effective Change Management

    Continuous Improvement: The Enterprise Collaboration Playbook
    July 25, 2017 | Art Schoeller

    For two decades, companies have introduced new and potentially better tools to help employees collaborate, only to see tepid adoption. In the past several years, employees have begun to...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For Security & Risk Professionals

    Report

    Report Protect Your Digital Workforce With Browser Isolation Technology (BIT)

    BIT Helps S&R Pros Implement Zero Trust For Workforce Security
    July 21, 2017 | Chase Cunningham

    Employees today must use a browser to access most of their corporate applications, email, and collaboration tools. A variety of common threat vectors target basic user interactions as employees use...

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