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  • For CIO Professionals

    Report

    Report Partner Strategically To Accelerate Your Insights-Driven Business

    Advanced Level: People Practices For Insights-Driven Businesses
    January 22, 2018 | Jennifer Belissent, Ph.D.

    Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...

  • For CIO Professionals

    Report

    Report Taking The Pulse Of Europe's Cloud

    What CIOs Need To Know About Cloud In Europe As We Enter 2018
    January 22, 2018 | Paul Miller

    Cloud computing is established as a tool in the European CIO's technology toolbox, but the rationale for using cloud continues to evolve. This brief examines both recent moves by major cloud...

  • For CIO Professionals

    Report

    Report The Public Cloud Can Be Your Enabler Of Business Innovation

    January 19, 2018 | Tim Sheedy

    CIOs are increasingly using public cloud services to enable business innovation. Infrastructure-as-a-service (IaaS) accelerates and simplifies tech deployments, while the continuous improvement of...

  • For Security & Risk Professionals

    Report

    Report The US Healthcare Security Benchmark 2017 To 2018

    Healthcare Providers Must Improve Security For Digital Transformation
    January 17, 2018 | Salvatore Schiano, Chris Sherman

    IT security budgets at US healthcare organizations have lagged behind other industries. In a highly regulated industry, budget constraints have made compliance challenging and impeded security...

  • For CIO Professionals

    Report

    Report Forrester Infographic: Business-Aligned Tech Decision Makers Drive Enterprise AI Adoption

    There's no doubt that artificial intelligence (AI) and its underlying technology building blocks are top of mind for enterprises today. But who's driving this change and its adoption within their...

  • For Enterprise Architecture Professionals

    Report

    Report Prepare To Adjust The Skills You Need For ECM Success

    Organization: The Enterprise Content Management Playbook
    January 10, 2018 | Cheryl McKinnon

    As enterprise content management (ECM) investments shift to cloud services, the composition of the program team will change. Enterprise architecture (EA) professionals must lead their ECM program...

  • For Security & Risk Professionals

    Report

    Report The State Of IoT Security 2018

    There Is Growing Awareness Of IoT Threats, But Deployments Are Still At Risk
    January 9, 2018 | Merritt Maxim

    IoT technology enables businesses to optimize processes, enhance product offerings, and transform the customer experience. While business leaders are excited about the business insights they will...

  • For Application Development & Delivery Professionals

    Report

    Report Leverage AI-Powered Banking Platforms To Support True Digital Banking

    AI Will Become Mainstream In Off-The-Shelf Banking Platforms
    December 29, 2017 | Jost Hoppermann

    The artificial intelligence (AI) space has quickly become a key tool for leading banks to improve customer experience (CX), increase process efficiency, and drive revenue. AI's increasing maturity...

  • For Infrastructure & Operations Professionals

    Report

    Report Inquiry Spotlight: Forrester's RPA Inquiries Reveal Activity But Low Maturity

    Client Inquiries Highlight Security, Control, And Design Issues
    December 20, 2017 | Craig Le Clair

    The search for rapid digitization has pushed robotic process automation (RPA) to a prominent position in automation strategies. During the past year, Forrester has received more than 200 inquiries...

  • For Application Development & Delivery Professionals

    Report

    Report Blockchain In Banking: Success Depends On Technology And Market Maturity

    Adapt Your Blockchain Plans To Geography And Use Case
    December 19, 2017 | Jost Hoppermann, Martha Bennett

    Blockchain-based solutions remain highly immature. The technology itself is nascent, and nobody has yet developed the governance models that form the foundation for a functioning ecosystem....

  • For Application Development & Delivery Professionals

    Report

    Report How AI Will Transform Sales

    The Present And Future Of Artificial Intelligence In Sales
    December 18, 2017 | John Bruno

    Artificial intelligence (AI) innovations in sales are happening at an unprecedented pace. Instead of supplanting traditional sellers, AI will augment how they work and engage with their buyers,...

  • For B2C Marketing Professionals

    Report

    Report Forrester Data: Ad Technology (Data Management Platforms) Forecast, 2017 To 2022 (US)

    ForecastView Document
    December 14, 2017 | Jennifer Adams, Susan Bidel

    Data management platforms (DMPs) facilitate smarter media buying by unifying data from multiple sources to allow more accurate and detailed audience segmentation. We expect the US DMP market to...

  • For Application Development & Delivery Professionals

    Report

    Report The State Of Agile 2017: Agile At Scale

    Agile Plus DevOps Slowly But Steadily Reaches Enterprise Scale
    December 14, 2017 | Diego Lo Giudice

    Agile development practices are fueling software innovations globally. Agile techniques create more value for the business, faster, than traditional methods. Lately, DevOps has accelerated Agile...

  • For Enterprise Architecture Professionals

    Report

    Report Programs, Not Projects: Iterative ECM Deployments Drive Higher Satisfaction Levels

    Continuous Improvement: The Enterprise Content Management Playbook
    December 11, 2017 | Cheryl McKinnon

    Successful enterprise content management (ECM) deployments share several common characteristics: engagement with business stakeholders, clear governance programs, adoption of Agile development and...

  • For Security & Risk Professionals

    Report

    Report The State Of Risk Management 2017

    Benchmarks: The Governance, Risk, And Compliance Playbook
    December 5, 2017 | Christopher McClean

    Executives must take big bets on new technologies, business models, and emerging markets to stay ahead of the fast pace of competition. With so much at stake and so many public examples of...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2017 To 2018

    Benchmarks: The Security Architecture And Operations Playbook
    November 30, 2017 | Heidi Shey, Alexander Spiliotes

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2017 to...

  • For B2C Marketing Professionals

    Report

    Report The State Of Loyalty Strategies 2017

    Benchmarks: The Customer Loyalty Playbook
    November 30, 2017 | Emily Collins

    Forrester recently surveyed 99 marketers about their loyalty strategies to understand how they manage and measure customer loyalty and what challenges get in the way of success. This report...

  • For Application Development & Delivery Professionals

    Report

    Report The Business Applications Landscape 2017 To 2020: SaaS Disruption And Vendor Proliferation

    Landscape: The SaaS Transformation Playbook
    November 29, 2017 | Paul D. Hamerman, Andrew Bartels

    The landscape of critical process applications ranges from customer-focused business technology (BT) applications to solutions for managing people, finances, operations, and products. As this $167...

  • For Application Development & Delivery Professionals

    Report

    Report Optimize Your BI Strategy To Generate Maximum Business Value

    Strategic Plan: The Business Intelligence Playbook
    November 17, 2017 | Martha Bennett

    Business intelligence (BI) is more important than ever in today's fast-changing competitive environment. Without effective BI, organizations lack an essential element in the application portfolio...

  • For CIO Professionals

    Report

    Report AI Ushers In The Age Of Business Reinvention

    The Three Rules Of Artificial Intelligence Alter The Playbook For Business And Technology
    November 16, 2017 | Michele Goetz

    The recent wave of technology transformation is underway, but the rules of the game have changed. Getting the most out of investments in artificial intelligence (AI) means looking beyond...

  • For CIO Professionals

    Report

    Report Forrester Data: Private Cloud Solutions Forecast, 2017 To 2022 (Global)

    ForecastView Document
    November 16, 2017 | Jennifer Adams, Lauren E. Nelson

    While public cloud's hypergrowth garners a lot of press, we expect continuing applications and opportunities for private cloud solutions. Private cloud can provide the speed to market and...

  • For B2B Marketing Professionals

    Report

    Report Lessons Learned From Lead-To-Revenue Pioneers

    Landscape: The Lead-To-Revenue Playbook
    November 16, 2017 | Lori Wizdo

    After bagging impressive early wins, lead-to-revenue management (L2RM) pioneers have had difficulty sustaining ongoing improvement. To learn why, we analyzed 120 inquiries that B2B marketing...

  • For CIO Professionals

    Report

    Report Data Brief: Public Cloud — The Momentum Continues

    ForecastView Document
    November 15, 2017 | Jennifer Adams

    Forrester believes the public cloud services market is one the biggest disruptions in the tech market in the last 15 years. In November 2016, we published our Forrester Data: Public Cloud Services...

  • For Infrastructure & Operations Professionals

    Report

    Report Demystifying Hybrid Solutions And Architectures

    Hybrid Infrastructure Is A Strategy, Not A Solution — And It's More Than Just Cloud
    October 30, 2017 | Sophia I. Vargas

    Digital transformation projects have accelerated the adoption of new technologies and a multitude of cloud services. Infrastructure and operations (I&O) professionals face exacerbated challenges...

  • For Infrastructure & Operations Professionals

    Report

    Report Inquiry Spotlight: Five Lessons Learned From End User IoT Inquiries

    October 30, 2017 | Michele Pelino

    Forrester receives thousands of business- and technology-related inquiries each year that provide insight into the challenges our clients face. In the past year, we've received more than 300...

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