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The Business Applications Playbook For 2017

Align Your Business Applications To Cloud And BT Imperatives

Rapid business change, fueled by technology advances such as mobility and analytics, is transforming how application development and delivery (AD&D) professionals buy, deploy, and manage business...

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  • For Application Development & Delivery Professionals

    Report

    Report Create A SaaS Migration Road Map That Is Fast, Not Perfect

    Road Map: The Business Applications Playbook
    September 21, 2017 | Duncan Jones

    Forrester's data shows that three-quarters of software decision makers in enterprises plan to replace or complement their enterprise resource planning (ERP) software with SaaS applications, or have...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right Customer Service Solution For Your Business

    Tools And Technology: The Contact Centers For Customer Service Playbook
    September 19, 2017 | Ian Jacobs, Kate Leggett

    Delivering a differentiated customer experience (CX) requires the right technologies, processes, and organizational structures. Therefore, application development and delivery (AD&D) professionals...

  • For Application Development & Delivery Professionals

    Report

    Report Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook
    September 12, 2017 | Kate Leggett

    This report helps application development and delivery (AD&D) pros who are looking to implement customer relationship management (CRM) strategies and solutions. The effects of automation and...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Enterprise BI Platforms With Majority Cloud Deployments, Q3 2017

    Ten Solutions Offer Choice In An Environment Characterized By Innovation
    September 11, 2017 | Martha Bennett, Boris Evelson

    In our 22-criteria evaluation of enterprise business intelligence (BI) platforms with majority cloud-deployment providers (some of whom also offer complete or partial on-premises options), we...

  • For Application Development & Delivery Professionals

    Report

    Report The SaaS Customer Success Life Cycle

    Continuous Improvement: The Business Applications Playbook
    September 5, 2017 | Paul D. Hamerman, Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability,...

  • For Application Development & Delivery Professionals

    Report

    Report Three Strategies For Managing SaaS Negotiations

    Execution: The Business Applications Playbook
    August 31, 2017 | Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how...

  • For Application Development & Delivery Professionals

    Report

    Report Quantify The Business Value Of CRM

    Business Case: The CRM Playbook
    August 30, 2017 | John Bruno, Kate Leggett

    CRM initiatives must not only be technically sound but must also answer the question "What will we get for our money?" This report describes how application development and delivery (AD&D)...

  • For Application Development & Delivery Professionals

    Report

    Report Forrester's Business Applications' Effectiveness Scorecard

    Effectiveness: The Business Applications Playbook
    August 24, 2017 | Duncan Jones

    Business applications should be key enablers of enterprises' top priorities, such as customer experience and product innovation. Yet Forrester's research of technology decision makers found that...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: SaaS Human Resource Management Systems, Q3 2017

    Eight Comprehensive HR Solution Providers That Matter And How They Stack Up
    August 22, 2017 | Paul D. Hamerman

    In our 35-criteria evaluation of software-as-a-service (SaaS) HR management systems providers, we identified the eight most significant ones — ADP, Ceridian, Meta4, Oracle, Ramco Systems, SAP...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For CIO Professionals

    Report

    Report The Coming Consolidation Of Cloud

    Cloud CRM, Desktop Apps, And Platforms Are Already Oligopolies; It's Time For CIOs To Deal With The Risks Of Cloud Vendor Lock-In
    August 2, 2017 | Andrew Bartels, Dave Bartoletti

    As businesses try to meet the accelerating needs of customers, more and more are turning to the cloud to provide the agility and flexibility needed to be successful. As the market for public cloud...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building The Business Case For Omnichannel Commerce

    Business Case: The Omnichannel Commerce Playbook
    July 31, 2017 | Brendan Witcher

    Digital retail executives must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customer...

  • For CIO Professionals

    Report

    Report The Canadian Tech Market Outlook For 2017 To 2018

    Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
    July 24, 2017 | Andrew Bartels, Cheryl McKinnon

    Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report It's Cloud Go Time For Retailers

    Cloud Apps And Platforms Offer More Rewards Than Risks For Retail
    July 20, 2017 | Dave Bartoletti, Anjali Yakkundi

    More than one-fifth of retailers have now moved core business applications to the cloud — a significant jump over the past three years. Often led to cloud initially by the desire to modernize...

  • For Infrastructure & Operations Professionals

    Report

    Report Justify Your Hybrid Cloud Future With A Solid Business Case

    Business Case: The Cloud Computing Playbook

    Too many infrastructure and operations (I&O) leaders still think of cloud as a way to cut costs. Cloud is often cheaper, but its biggest impact is on your organization's speed and ability to flex...

  • For Security & Risk Professionals

    Report

    Report The Cloud Security Market Grows From $1.5 Billion In 2017 To $3.5 Billion In 2021

    Transitioning On-Premises Workloads To Hybrid Clouds Fuels Demand For Security
    July 6, 2017 | Andras Cser, Jennifer Adams

    As software, infrastructure, and platforms shift to the cloud, ensuring their security is critical. This has led to a new breed of security services that specifically address cloud security...

  • For Application Development & Delivery Professionals

    Report

    Report SaaS Adoption 2017: If You Aren't Using SaaS Broadly, Your Business Risks Falling Behind

    SaaS Improves Business Results Due To Greater Innovation And Agility — And Is Increasingly The Foundation For Business Opportunities
    June 29, 2017 | Liz Herbert, Paul D. Hamerman

    SaaS continues to grow across categories and geographies, fueled by buyer demand for business agility, growing comfort with the model, and a maturing market of SaaS offerings. This maturing market...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: eProcurement, Q2 2017

    Coupa, Basware, SAP Ariba, Zycus, And GEP Are Leaders For Buy-Side B2B eCommerce Platforms
    May 30, 2017 | Duncan Jones

    Enterprises are increasingly implementing eProcurement platforms to enable employees to buy what they need quickly, safely, and cost-effectively. This report will help an application development...

  • For Application Development & Delivery Professionals

    Report

    Report Grow Your Revenue Stream With Customer-Centric Finance Technology

    Recalibrate Your Finance Technology Strategy To Grow Revenue, Increase Customer Value, And Transform Your Business
    May 19, 2017 | Paul D. Hamerman

    Costs, controls, and compliance — the three C's of finance — are essential but do not strategically align to growth and innovation in your business. A fourth C — the customer — is a strategic key...

  • For Enterprise Architecture Professionals

    Report

    Report The Future Of CCM: Communications-As-A-Service

    Enterprise Cloud Environments Will Orchestrate Diverse Communications Services
    May 10, 2017 | Craig Le Clair

    Customer communication has increased in volume, speed, and personalization and is now delivered from a variety of platforms and applications. Coordination of outbound communications with customers...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For Application Development & Delivery Professionals

    Report

    Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    May 5, 2017 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires...

  • For Application Development & Delivery Professionals

    Report

    Report Stop Buying End-To-End CRM

    Evaluate CRM As An Ecosystem Instead
    May 3, 2017 | John Bruno, Kate Leggett

    Companies rely heavily on mature CRM suites to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. But with companies placing greater...

  • For Enterprise Architecture Professionals

    Report

    Report The Five Key Trends For 2017 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    May 2, 2017 | Cheryl McKinnon

    2017 will be a tumultuous year in the enterprise content management (ECM) market, with significant disruptions across the vendor landscape. Five key trends are shaping the ECM space. New business...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Business Intelligence Platform Implementation Service Providers, Q2 2017

    The Top 13 Providers Stand Out From The Thousands With Their Breadth, Depth, Execution, People, And History Of Success
    April 28, 2017 | Boris Evelson

    In our 18-criteria evaluation of business intelligence (BI) platform implementation service providers (BIPISPs), we identified the 13 most significant ones — Accenture, Capgemini, Cognizant,...

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