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The Business Applications Playbook For 2017

Align Your Business Applications To Cloud And BT Imperatives

Rapid business change, fueled by technology advances such as mobility and analytics, is transforming how application development and delivery (AD&D) professionals buy, deploy, and manage business...

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  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: eProcurement, Q2 2017

    Coupa, Basware, SAP Ariba, Zycus, And GEP Are Leaders For Buy-Side B2B eCommerce Platforms
    May 30, 2017 | Duncan Jones

    Enterprises are increasingly implementing eProcurement platforms to enable employees to buy what they need quickly, safely, and cost-effectively. This report will help an application development...

  • For Application Development & Delivery Professionals

    Report

    Report Grow Your Revenue Stream With Customer-Centric Finance Technology

    Recalibrate Your Finance Technology Strategy To Grow Revenue, Increase Customer Value, And Transform Your Business
    May 19, 2017 | Paul D. Hamerman

    Costs, controls, and compliance — the three C's of finance — are essential but do not strategically align to growth and innovation in your business. A fourth C — the customer — is a strategic key...

  • For Enterprise Architecture Professionals

    Report

    Report The Future Of CCM: Communications-As-A-Service

    Enterprise Cloud Environments Will Orchestrate Diverse Communications Services
    May 10, 2017 | Craig Le Clair

    Customer communication has increased in volume, speed, and personalization and is now delivered from a variety of platforms and applications. Coordination of outbound communications with customers...

  • For CIO Professionals

    Report

    Report US Tech Market Outlook For 2017 And 2018: Mostly Sunny, With Clouds And Chance Of Rain

    Expect 4.8% To 5.2% Growth, With Cloud And The BT Agenda Driving Accelerated Rates In Software And Consulting Services
    May 8, 2017 | Andrew Bartels

    CIOs and other tech decision makers face a positive economic environment, but an uncertain political environment in 2017 and 2018. Growing consumer spending and business investment will keep CIOs...

  • For Application Development & Delivery Professionals

    Report

    Report Define Your CRM Plan

    Strategic Plan: The CRM Playbook
    May 5, 2017 | Kate Leggett, John Bruno

    To avoid wasting time and effort on ill-conceived customer relationship management (CRM) initiatives, you should keep a laser focus on creating business value. Sound planning for CRM requires...

  • For Application Development & Delivery Professionals

    Report

    Report Stop Buying End-To-End CRM

    Evaluate CRM As An Ecosystem Instead
    May 3, 2017 | John Bruno, Kate Leggett

    Companies rely heavily on mature CRM suites to provide operational efficiencies as sales, marketing, and customer service organizations interact with customers. But with companies placing greater...

  • For Enterprise Architecture Professionals

    Report

    Report The Five Key Trends For 2017 That Shape How We Manage Enterprise Content

    Landscape: The Enterprise Content Management Playbook
    May 2, 2017 | Cheryl McKinnon

    2017 will be a tumultuous year in the enterprise content management (ECM) market, with significant disruptions across the vendor landscape. Five key trends are shaping the ECM space. New business...

  • For Enterprise Architecture Professionals

    Report

    Report The Forrester Wave™: Database-As-A-Service, Q2 2017

    Automation, Lower Cost, And Flexibility Are Driving Increasing Adoption
    April 24, 2017 | Noel Yuhanna

    Database-as-a-service (DBaaS) has become critical for every organization to support new and growing data management requirements. These platforms provide faster provisioning, unlimited elastic...

  • For Application Development & Delivery Professionals

    Report

    Report How To Set The Right Strategy For SaaS Integration

    Digital Business Design Takes Precedence Over Technical Approaches
    April 21, 2017 | Randy Heffner

    Vendors market cloud integration products — most notably integration platform as a service (iPaaS) — as if they take care of all an enterprise's software-as-a-service (SaaS) integration needs. Yet...

  • For Application Development & Delivery Professionals

    Report

    Report Cloud-Based DevOps Tools Are Ripening Quickly

    How Cloud DevOps — CD Tool Chains Stack Up To The Standalone Vendors
    April 4, 2017 | Christopher Condo

    Over the past year, the four major public cloud vendors (Amazon Web Services [AWS], IBM, Google, and Microsoft) have made big strides toward integrating development and operations (DevOps) tools...

  • For CIO Professionals

    Report

    Report 2017 Tech Budget Benchmarks

    Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
    March 28, 2017 | Andrew Bartels

    CIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...

  • For Application Development & Delivery Professionals

    Report

    Report Navigating Salesforce's Complex Landscape

    Not Just CRM: A Primer To Aid Strategic Planning
    March 15, 2017 | Kate Leggett, John R. Rymer

    Many enterprises have expansive visions for using Salesforce but quickly encounter a vexing question: Which of the vendor's several cloud applications will they need? No wonder: Salesforce now...

  • For CIO Professionals

    Report

    Report Business Platforms Power Your Digital Business

    Business Platforms Are The Foundation For New Value Creation
    March 15, 2017 | Dan Bieler

    Business platforms will reshape a wide variety of industries, markets, and work arrangements, leveraging data analytics to create new customer value ecosystems. Business platforms will push...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Workday Services Partners

    Workday Customers Look To Partner Ecosystem To Accelerate Implementation And Maximize Business Value
    March 10, 2017 | Liz Herbert, Paul D. Hamerman

    As companies seek to improve business flexibility and engage employees with digital experiences, they are migrating traditionally on-premises systems of record to software-as-a-service (SaaS)...

  • For Infrastructure & Operations Professionals

    Report

    Report Build Digital Workspace Delivery Systems To Give Employees The Right Tools For Their Jobs

    Tools And Technology: The Workforce Enablement Playbook
    March 6, 2017 | David K. Johnson

    Employees in your company who engage with customers must become more agile, responsive, and informed. The corporate personal computing environment is now a mix of legacy technology that isn't well...

  • For Application Development & Delivery Professionals

    Report

    Report Transform Customer Processes And Systems To Improve Experiences

    Executive Overview: The CRM Playbook
    March 2, 2017 | Kate Leggett

    The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For B2B Marketing Professionals

    Report

    Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • For Application Development & Delivery Professionals

    Report

    Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • For Application Development & Delivery Professionals

    Report

    Report Ten Key Strategies For Pivoting Business Applications To SaaS

    Strategy: The Business Applications Playbook
    February 14, 2017 | Paul D. Hamerman

    Using a software-as-a-service (SaaS) model, you can turn historically batch processes into real-time processes, improve user and customer experiences, and focus on business outcomes instead of...

  • For CIO Professionals

    Report

    Report US Government Sector Tech Spending Trends, 2017 To 2018

    Government CIOs Must Find Ways To Increase BT Spend Amid Tight Budgets
    February 8, 2017 | Andrew Bartels, Rick Parrish

    US federal, state, and local government CIOs are caught in a bind. The age of the customer is as real to them as it is to public companies. Government CIOs need to make investments in analytics,...

  • For Application Development & Delivery Professionals

    Report

    Report Better Governance Leads To Better Customer Service — Yes, Really!

    Processes: The Contact Centers For Customer Service Playbook
    February 8, 2017 | Ian Jacobs, Kate Leggett

    Companies struggle to deliver reproducible, effective, and personalized customer service in line with customers' expectations and companies' cost constraints. With siloed governance processes being...

  • For Application Development & Delivery Professionals

    Report

    Report Navigate The Future Of CRM In 2017

    Vision: The CRM Playbook
    January 30, 2017 | Kate Leggett

    In the age of the customer, good customer experiences are the only sources of competitive differentiation. Organizations use customer relationship management (CRM) as a foundational building block...

  • For Security & Risk Professionals

    Report

    Report The State Of Network Security: 2016 To 2017

    Benchmarks: The Security Architecture And Operations Playbook
    January 26, 2017 | Heidi Shey

    This data-driven report outlines budgeting and spending, security group responsibilities, network security technology, and services adoption in North American and European organizations for 2016 to...

  • For CIO Professionals

    Report

    Report Indian Tech Market Outlook For 2017 To 2018

    Tech Spending In India Will Continue To Grow Sharply Through 2018
    January 24, 2017 | Ashutosh Sharma

    In 2017 and 2018, domestic factors and activities will influence business and government technology spending in India more than ever before. CIOs will need to strike a balance between making...

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