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  • Partner Relationship Management (PRM)

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The CRM Playbook For 2017

Transform Customer Processes And Systems To Improve Experiences

The age of the customer means that a focus on the customer now matters more than any other strategic imperative. Forrester's CRM playbook outlines four steps that application development and...

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  • For B2B Marketing Professionals

    Report

    Report The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q3 2016

    The Eight Providers That Matter Most And How They Stack Up
    August 8, 2016 | Tim Harmon

    In Forrester's 32-criteria evaluation of partner relationship management (PRM) platform vendors, we identified the eight most significant software providers in the category — Allbound,...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: The Extended Sales Force Automation Ecosystem, Q2 2016

    May 31, 2016 | John Bruno

    Buyers are attracted to sales force automation (SFA) software for its merits around providing consistent processes and transparency into activities, but these tools have done little to enhance the...

  • For B2B Marketing Professionals

    Report

    Report Brief: Boosting Channel Partner Engagement

    Partner Engagement Begets Partner Experience, Which Begets Partner Productivity
    January 5, 2015 | Tim Harmon

    Channel partner engagement — how and how often partners interact with business-to-business (B2B)/tech vendors — is critical, as engagement is a key indicator of partner loyalty and...

  • For CIO Professionals

    Report

    Report Executing Enterprise-Versus-Local Decisions

    The Second In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities
    July 7, 2014 | Marc Cecere

    All CIOs wrestle with which processes, technologies, organizations, and roles should be consistent across the organization (enterprise) and which should be specific to a business unit or geography...

  • For CIO Professionals

    Report

    Report CIOs: Structure Your Tech Management Roles To Balance Local And Enterprise Capabilities

    The First In A Two-Part Series On Defining And Implementing Shared Services Or Local Capabilities
    July 7, 2014 | Marc Cecere

    Many CIOs struggle with this question: Which processes, technologies, organizations, and competencies should be common across the organization (i.e., enterprise), and which should be specific to a...

  • For B2B Marketing Professionals

    Report

    Report Partner Relationships Need Their Own Management System

    Advances In Commercial PRM Software Make Investment Viable
    August 20, 2013 | Tim Harmon

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™ For AD&D Pros: The Extended CRM Technology Ecosystem, Q1 2013

    January 29, 2013 | Kate Leggett

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

  • For B2B Marketing Professionals

    Report

    Report European Tech Marketing Continues To Be Different

    April 25, 2012 | Peter O'Neill

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of...

  • For Application Development & Delivery Professionals

    Report

    Report To Invest Wisely, Know The Business Value Of Diverse CRM Solutions

    September 30, 2009 | William Band

    To help customer relationship management (CRM) professionals make smart decisions and navigate the complex CRM technology landscape, Forrester surveyed 286 companies. The goal was to determine the...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™ For BP&A Professionals: The Extended CRM Application Ecosystem, Q3 2009

    Social Applications Stimulate Innovation But Sales, Order Management, And Service Hold The Keys To Your Revenue Engine
    July 9, 2009 | William Band

    Locking in customer loyalty through deeper engagement and differentiated experiences will continue to be critical priorities for organizations in all sectors in the decade ahead, but navigating the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Sales Force Management, Q4 2008

    Our Evaluation Uncovers Several Leaders That Suit A Variety Of Sales Needs
    October 3, 2008 | Pete Marston

    Forrester evaluated leading sales management solutions against 214 criteria and three scenarios: 1) multichannel sales force management; 2) direct sales force management; and 3) indirect sales...

  • For Application Development & Delivery Professionals

    Report

    Report Market Overview: SFA And PRM Solutions

    Use Three Questions To Cut Your Vendor Shortlist Down To Size
    March 21, 2008 | Pete Marston

    In a recent survey, Forrester discovered that 25% of businesses rate their direct and indirect selling practices as poor/below average. Finding the right technology solution to boost your sales...

  • For Application Development & Delivery Professionals

    Report

    Report Indirect Sales Best Practices Adoption

    January 10, 2008 | William Band

    We surveyed 58 business and technology decision-makers and influencers to discover their strengths and weaknesses compared to 18 indirect sales best practices capabilities. We found that adopting...

  • For Application Development & Delivery Professionals

    Report

    Report Oracle's E-Business Suite CRM Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Oracle's E-Business Suite (EBS) CRM, a comprehensive enterprise application suite, includes a broad range of customer relationship management (CRM) capabilities. Oracle is investing heavily in a...

  • For Application Development & Delivery Professionals

    Report

    Report Oracle's PeopleSoft Enterprise CRM Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Oracle's PeopleSoft Enterprise CRM product line has a significant base of loyal customers that value the integration benefits and usability of PeopleSoft's HR and ERP suite. Oracle's Applications...

  • For Application Development & Delivery Professionals

    Report

    Report BlueRoads Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    BlueRoads is a rapidly growing young company, created in 2001, that offers partner relationship management (PRM) capabilities through the software-as-a-service (SaaS) deployment model. The focus of...

  • For Application Development & Delivery Professionals

    Report

    Report Oracle's Siebel CRM On Demand Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Oracle's Siebel CRM On Demand has achieved success in the market by offering the same benefits as other customer resource management (CRM) software-as-a-service (SaaS) solutions: quick...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Partner Relationship Management Tools, Q2 2007

    Oracle And SAP Lead, But Buyers Have Several Choices For Specialized Needs
    April 6, 2007 | William Band

    Forrester evaluated leading enterprise partner relationship management (PRM) solutions across 158 criteria and found that Oracle's Siebel CRM and SAP's mySAP CRM are the clear Leaders. They offer...

  • For Application Development & Delivery Professionals

    Report

    Report Click Commerce Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Click Commerce is a provider of supply chain management solutions that enable organizations to collaborate with business partners across the extended enterprise. The company was acquired in late...

  • For Application Development & Delivery Professionals

    Report

    Report mySAP CRM Is A Leader In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    SAP has steadily built out comprehensive functionality in the mySAP product. Most recently, the company has focused on improving usability and deepening support for strategic business processes as...

  • For Application Development & Delivery Professionals

    Report

    Report NetSuite Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    NetSuite is the only SaaS vendor that offers tightly integrated customer resource management (CRM), enterprise resource planning (ERP), and eCommerce — meaning that it can support end-to-end...

  • For Application Development & Delivery Professionals

    Report

    Report Salesforce.com Is A Strong Performer In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Salesforce.com is growing quickly by making customer relationship management (CRM) solutions available through the software-as-a-service (SaaS) deployment model. Its partner relationship management...

  • For Application Development & Delivery Professionals

    Report

    Report Oracle's Siebel CRM Is A Leader In The PRM Tools Market

    The Forrester Wave™ Vendor Summary, Q2 2007
    April 6, 2007 | William Band

    Siebel's new owner, Oracle, is intent on sustaining the Siebel leadership position in the CRM market. Along with Oracle's Siebel CRM for enterprise customers, the product family includes Oracle's...

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