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  • Product Information Management (PIM)

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The Enterprise Content Management Playbook For 2017

The ECM Playbook Is Your Guide To A Rejuvenated Program Strategy

Enterprise content management (ECM) is a discipline in transition in 2017. Enterprise architecture (EA) professionals know that the volume of their business and transactional content continues to...

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  • For Enterprise Architecture Professionals

    Report

    Report PIM Is A Cornerstone Of Your Digital Business

    Why Customer-Obsessed Firms Need Product Information Management
    January 18, 2017 | Nasry Angel

    Customer-obsessed firms in both B2C and B2B need to continuously deliver differentiated experiences to win business. In this context, firms need to make their products easier to find and showcase...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Product Information Management Solutions, Q4 2016

    The 10 Providers That Matter Most And How They Stack Up
    December 5, 2016 | Fiona Swerdlow, Nasry Angel

    In our 28-criteria evaluation of product information management (PIM) providers, we identified the 10 most significant — ADAM Software, Agility Multichannel, Contentserv, EnterWorks, IBM,...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™: Digital Customer Experience Technologies, Q1 2015

    February 6, 2015 | Mark Grannan

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Large-Scale Commerce Service Providers Deliver Economies Of Scale

    Market Overview: Commerce Service Providers (CSPs), Q2 2014, Part 3
    December 17, 2014 | Andy Hoar

    eBusiness professionals increasingly call upon commerce service providers (CSPs) to define and deliver their digital strategies. This report details how large-scale, global CSPs are helping...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Polishing Up Your Products — Why PIM Really Matters

    Telling A Consistent And Engaging Product Story Is Imperative
    November 19, 2014 | Peter Sheldon

    For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data,...

  • For Enterprise Architecture Professionals

    Report

    Report Product Information Management Is Critical For Omnichannel Management

    The Forrester Wave™: Product Information Management (PIM), Q2 2014
    June 5, 2014 | Michele Goetz, Peter Sheldon

    This report, originally written for the eBusiness and channel strategy professional, includes content relevant to enterprise architects. Product information management (PIM) solutions help...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Wave™: Product Information Management (PIM), Q2 2014

    Hybris (An SAP Company), IBM, Informatica, Riversand, And Stibo Systems Lead The Pack, With A Robust Set Of Midmarket Players Close Behind
    May 21, 2014 | Peter Sheldon, Michele Goetz

    In Forrester's 19-criteria evaluation of product information management (PIM) vendors, we identified the 10 most significant providers in the category — ADAM Software, Agility Multichannel,...

  • For Application Development & Delivery Professionals

    Report

    Report TechRadar™ For AD&D Pros: Digital Customer Experience Technologies, Q3 2013

    Use These Technologies To Deliver Great Digital Customer Experiences
    September 3, 2013 | Anjali Yakkundi, David Aponovich

    Consumers are dazzled by digital experiences that are enjoyable, innovative, and contextual. How are you going to keep up? Firms face an expanding ecosystem of technology supporting digital...

  • For Enterprise Architecture Professionals

    Report

    Report Industry-Specific Master Data Management Trends

    April 6, 2011 | Rob Karel

    This set of data charts, taken from the November 2010 Global master Data Management Online Survey, analyzes data from 134 MDM-savvy IT professionals in five distinct industries-- healthcare; the...

  • For Application Development & Delivery Professionals

    Report

    Report Master Data Management Deployment Trends

    December 15, 2010 | Rob Karel

    This set of data charts summarizes deployment trends gleaned from Forrester’s November 2010 Global Master Data Management Online Survey.

  • For Application Development & Delivery Professionals

    Report

    Report Trends In Data Quality

    October 23, 2009 | Rob Karel

    This set of data charts will examine key trends in data quality gleaned from Forrester's August 2009 Global Master Data Management/Data Quality Online Survey.

  • For CIO Professionals

    Report

    Report Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value
    August 10, 2009 | George Lawrie

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

  • For Application Development & Delivery Professionals

    Report

    Report It's Time To Revisit Product Information Management (PIM)

    PIM Looks And Feels Like MDM, But It's Really An App
    July 21, 2009 | Rob Karel

    Product data is the lifeblood of many large enterprises. For manufacturers and consumer product goods (CPG) companies, the efficiency of the product supply and distribution chain may be their one...

  • For Enterprise Architecture Professionals

    Report

    Report EA Must Guide Master Data Management Initiatives Through Information Architecture

    June 22, 2009 | Gene Leganza

    Master data management (MDM) can be used as a strategic means to deliver a trusted view of critical data throughout the enterprise. However, MDM has not yet matured as a business capability, and...

  • For Enterprise Architecture Professionals

    Report

    Report Inquiry Spotlight: Master Data Management, Q1 2009

    March 23, 2009 | Rob Karel

    Information and knowledge management (I&KM) professionals continue to investigate master data management (MDM) as a strategic means to deliver a trusted view of critical data throughout the...

  • For Application Development & Delivery Professionals

    Report

    Report Retail Foundation Data

    How To Maintain And Exploit Quality Merchandise And Location Data
    October 31, 2008 | George Lawrie

    Given the vastly expanded choice and market transparency, retailers are becoming increasingly dependent on merchandise data to add value to their unique selling proposition. Retailers need to hone...