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• For B2C Marketing Professionals

  Report

  Report The Values-Based Consumer

  A Technographics® 360 Report Using Survey, Social Listening, And Qualitative Data

  April 6, 2017 | Anjali Lai

  Consumer decision making is changing: Shoppers increasingly evaluate products and brands based on a company's ethics and values. Empowered customers, marked by their sophisticated digital behavior,...

• For B2C Marketing Professionals

  Report

  Report Align With Consumers' Values To Win Their Hearts And Wallets

  Follow Three Steps To A Resonant And Relevant Values Framework

  April 6, 2017 | Jim Nail, Henry Peyret

  A great product is no longer sufficient to guarantee strong sales and loyal customers. Today's empowered consumers not only reject corporate irresponsibility but also seek brands that proactively...

• For Security & Risk Professionals

  Report

  Report Ethics And Compliance Pivot To Provide Business Value

  The State Of Corporate Ethics And Compliance Programs: 2015 And Beyond

  September 1, 2015 | Nick Hayes

  Ethics and compliance play critical roles in corporate performance today. When effective, these functions help companies avoid regulatory fines, reduce operational risks, improve employee...

• For Security & Risk Professionals

  Report

  Report Meet Customers' Demands For Corporate Responsibility

  How The World's Leading Businesses Address Corporate Responsibility In The Age Of The Customer

  December 9, 2014 | Christopher McClean, Nick Hayes

  There are many reasons for companies to spend time and money to become more environmentally, socially, and economically responsible: They may save money by reducing resource requirements, they may...

• For Security & Risk Professionals

  Report

  Report The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014

  Ten Vendors That Enhance Social Media Engagement While Mitigating Risk And Enforcing Compliance

  May 7, 2014 | Nick Hayes

  Near ubiquitous use of social media both within and outside of businesses today drastically increases companies' exposure to new levels of risk. With the benefits of engaging through social...

• For Security & Risk Professionals

  Report

  Report TechRadar™ For Risk Management Professionals: GRC, Q4 2012

  December 5, 2012 | Christopher McClean, Nick Hayes

  The governance, risk management, and compliance (GRC) technology market is one of fluctuation, confusion, and contention. Many technologies relevant for governance, risk management, and compliance...

• For Security & Risk Professionals

  Report

  Report Topic Overview: Governance, Risk, And Compliance

  March 14, 2011 | Christopher McClean

  Governance, risk, and compliance (GRC) as a concept continues its steady march toward recognition as an accepted business practice. And even if they aren't using the term, organizations around the...

• For Infrastructure & Operations Professionals

  Report

  Report Updated Q1 2011: Is Green IT Your Emperor With No Clothes?

  Measure Your Green IT Baseline Or Risk Being Caught With Your Pants Down

  February 9, 2011 | Doug Washburn

  Is green IT your emperor with no clothes? It is if you've invested in green IT with the promise of reducing energy costs but haven't measured your energy baseline. Without a baseline, IT leaders...

• For Application Development & Delivery Professionals

  Report

  Report IBM's Approach To Sustainability Provides A Model For Long-Lasting Competitive Edge

  January 12, 2011 | Alexander Peters, Ph.D.

  Over the past 20 years, IBM has demonstrated the relationship between economic performance and environmental/sustainability leadership — both internally within its business operations and...

• For CIO Professionals

  Report

  Report Market Update: The State Of Green IT Adoption, Q2 2010

  Barriers To Adoption Are Evident, As Are Opportunities To Integrate Green IT With Corporate Sustainability Initiatives

  July 12, 2010 | Daniel Krauss

  Forrester's seventh green IT survey of enterprises and small and medium-size businesses (SMBs) indicates that green IT adoption has remained steady during the past year; it still forms a vital part...

• For Application Development & Delivery Professionals

  Report

  Report SAP Library Demystifies Sustainability

  Frameworks And Case Studies Illustrate Best Practices

  April 21, 2010 | Alexander Peters, Ph.D.

  SAP's Sustainability Library is an excellent source of insights and best practices for business process executives seeking to understand and get a grip on sustainability. The library, which...

• For Sourcing & Vendor Management Professionals

  Report

  Report Green IT Starts To Affect ANZ Sourcing

  But Much Can Be Learned From Best Practices In North America And Europe

  January 21, 2010 | Tim Sheedy

  While there is a clear trend toward Green IT sourcing and practice within the Australian and New Zealand economies, these firms lag their North American and European peers in their levels of...

• For Application Development & Delivery Professionals

  Report

  Report Business Process Professionals Must Champion Sustainability In This Era Of Shortages And Risks

  December 14, 2009 | Alexander Peters, Ph.D.

  Soaring energy costs and climate change are only two of many issues pushing sustainability to the forefront for business and IT leaders. Smart executives expand the concept beyond reporting on...

• For Application Development & Delivery Professionals

  Report

  Report Case Study: SAP's Sustainability Transformation

  How To Save The World And Tap Into A Multibillion-Dollar Market

  December 4, 2009 | Holger Kisker, Ph.D.

  Everyone wants to contribute to a more sustainable world and is looking for examples and advice to improve sustainability performance at home and at work. Leading companies can offer both: examples...

• For CIO Professionals

  Report

  Report Market Overview: The Advent Of Enterprise Carbon And Energy Management Systems

  Sketching The New Opportunities For IT Vendor Strategists

  November 17, 2009 | Christopher Mines

  A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change,...

• For Application Development & Delivery Professionals

  Report

  Report Smart Grid Technologies: Coming To A Utility Near You

  Modern IT And Communications Systems Are Transforming The US Power Industry

  October 19, 2009 | Roy C. Wildeman

  Today's energy companies face an unprecedented quandary of regulatory requirements, market pressures, and public scrutiny that, in combination, act to disrupt traditional approaches to cutting...

• For Infrastructure & Operations Professionals

  Report

  Report UK Firms Continue To Look To Green IT For Cost Reduction And Business Benefits

  Findings From The UK Green IT 2009 Conference, May 2009

  October 2, 2009 | Onica King, Doug Washburn

  Findings from Forrester's second joint survey collaboration with Tech:Touchstone Events, organizer of the Green IT 2009 Conference in London, uncovered that after a year of economic turmoil,...

• For eBusiness & Channel Strategy Professionals

  Report

  Report eBusiness Is The Right Channel To Go Green

  Leverage Your eBusiness To Customer And Employee Green Behavior

  September 8, 2009 | Chad Mitchell

  Consumers are being bombarded with green messaging online, in print, and on TV. Repositioning a brand to be greener is a top planning activity among marketers. Firms are trying to tap into the...

• For Infrastructure & Operations Professionals

  Report

  Report Aligning The People And Process Of PC Power Management

  Position The Right People And Process to Create Ownership And Minimize Risk

  July 28, 2009 | Doug Washburn

  Although the financial and environmental savings from PC power management are compelling, IT professionals must overcome concerns about disrupted user productivity or the lack of project ownership....

• For B2C Marketing Professionals

  Report

  Report Green Marketing Will Grow In 2009

  Successful Green Strategies Save Costs And Generate Additional Revenues

  July 16, 2009 | Steven Noble

  Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...

• For CIO Professionals

  Report

  Report Market Overview: The Recession Dents Green IT's Global Momentum

  July 16, 2009 | Christopher Mines

  The recession is taking a bite from the growth of enterprise adoption of green IT policies and practices. Forrester's latest enterprise green IT survey reveals slowing adoption of green IT...

• For CIO Professionals

  Report

  Report Client Firms Scrutinize Green IT Services Providers

  Providers: Polish Your Value Proposition To Differentiate

  July 2, 2009 | Christopher Mines

  Data from Forrester's Business Data Services surveys show continued interest in green IT services. One-third of the surveyed enterprises plan for a green IT services engagement in the coming year....

• For B2C Marketing Professionals

  Report

  Report Case Study: Levi Strauss & Co. Exposes Its Environmental And Social Responsibility

  A Global Vision For E&SR Product Strategy Drives Product Differentiation

  May 19, 2009 | Sally M. Cohen

  Levi Strauss & Co. has engaged in concerted environmentally and socially responsible (E&SR) product strategies since the early 1990s — but it rarely informed its customers of its...

• For Security & Risk Professionals

  Report

  Report Topic Overview: Governance, Risk, And Compliance

  April 29, 2009 | Christopher McClean

  Successful businesses universally strive to achieve better corporate governance, more effective measurement and management of risk, and greater assurance that compliance requirements are met....

• For CIO Professionals

  Report

  Report Market Overview: Green IT Services

  A Bright Outlook For IT Sustainability Consulting

  April 24, 2009 | Christopher Mines

  IT services companies are responding to client needs by building green IT and corporate sustainability practices. We continue to forecast very healthy growth — 60% CAGR —for this...