Search Results

• For B2C Marketing Professionals

  Report

  Report Forrester Data Report: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

  ForecastView Document

  March 30, 2017 | Brandon Verblow

  Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast report quantifies these problems and shows how we expect them to...

• For B2C Marketing Professionals

  Report

  Report Forrester Data: Ad Fraud And Viewability Forecast, 2016 To 2021 (US)

  ForecastView Spreadsheet

  March 30, 2017 | Brandon Verblow

  Ad fraud and non-viewable ads are problems for the digital ad industry, resulting in wasted time, effort, and money. This forecast and the accompanying report aim to quantify these problems in...

• For B2C Marketing Professionals

  Report

  Report Poor Quality Ads Cost US Marketers $7.4 Billion In 2016

  Opt For Quality, And Stem The Tide Of Loss

  March 30, 2017 | Susan Bidel

  US-based B2C marketing professionals spend tens of billions of dollars buying digital advertising inventory to reach and message their customers and prospects each year. But the supply chain is...

• For Security & Risk Professionals

  Report

  Report Vendor Landscape: Anti-Money-Laundering Solutions, 2017

  Digital Innovation And Stricter Regulations Reinvigorate The AML Market

  March 29, 2017 | Andras Cser, Nick Hayes

  Due to recent global terrorist attacks; corporate corruption; and worsening illicit markets such as drugs, guns, and human trafficking; governments realize the importance of countering criminal and...

• For Security & Risk Professionals

  Report

  Report Vendor Landscape: Mobile Fraud Management Solutions

  Enterprise Fraud Management Solutions Now Support Mobile-Specific Data Collection And Risk Scoring Models

  June 2, 2016 | Andras Cser

  As more and more commerce has shifted to mobile and mobile payment options have proliferated, fraudsters and other cybercriminals are also turning their attention to mobile. This report outlines...

• For Security & Risk Professionals

  Report

  Report Four Ways Cybercriminals Exploit Social Media

  The Weaponization Of Social Media, And How You Can Fight Back

  May 16, 2016 | Nick Hayes

  Sophisticated social engineering, efficient data reconnaissance, software exploits, targeted spearphishing, account takeovers, spam — this is just a small sample of how cybercriminals and other...

• For CIO Professionals

  Report

  Report The Top Technologies For Your Business Technology Agenda, 2016

  The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys

  May 10, 2016 | Ted Schadler

  Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CIOs wield a critical asset: the...

• For Security & Risk Professionals

  Report

  Report Q&A: Tackling Mobile Fraud Management

  A New Generation Of Fraud Management Tools Improves Risk Scoring

  March 22, 2016 | Andras Cser

  Consumers' adoption of mobile devices and firms' increased focus on delivering pleasing customer experiences on these devices mean that mobile wallets, eCommerce apps, and banking apps are...

• For Security & Risk Professionals

  Report

  Report The Forrester Wave™: Enterprise Fraud Management, Q1 2016

  The Seven Providers That Matter Most And How They Stack Up

  January 27, 2016 | Andras Cser

  In Forrester's 15-criteria evaluation of enterprise fraud management vendors, we identified the seven most significant providers in the category — Accertify, ACI, BAE Systems, Feedzai, Fair Isaac...

• For Security & Risk Professionals

  Report

  Report Brief: Top 10 Fraud Management Trends S&R Pros Should Watch In 2016

  Biometric Authentication Is Set To Take Off

  January 4, 2016 | Andras Cser

  Each year, analysts from across Forrester's security and risk (S&R) research team draw insight from hundreds of client questions, consultations, and vendor briefings; research projects; and...

• For Security & Risk Professionals

  Report

  Report Brief: Protect Employees And Customers From Malvertising

  December 2, 2015 | Kelley Mak

  Malvertising is one of the security threats creating the latest buzz. Using the mechanics of the advertising ecosystem to their advantage, attackers are serving malware to users through web...

• For Security & Risk Professionals

  Report

  Report Lessons Learned From The World's Biggest Customer Data Breaches And Privacy Incidents, 2015

  December 2, 2015 | Stephanie Balaouras, Heidi Shey

  Breaking news of a massive customer breach dominates headlines for days. However, months and even years later, affected customers still struggle with the aftermath and firms are still absorbing the...

• For B2C Marketing Professionals

  Report

  Report Brief: Digital Video Ad Fraud Robs Marketers And Publishers Alike

  No One Is Immune; Everyone Needs To Take Action

  October 9, 2015 | Susan Bidel

  Marketers and publishers alike take a loss when fraudsters successfully target the most valuable ad inventory: video. Brand marketers, who wield the largest budgets and pay the highest CPM rates,...

• For Security & Risk Professionals

  Report

  Report Vendor Landscape: Identity Verification Solutions

  Identity Verification Stops Customer Identity Theft And Fraud Without Affecting The Customer Experience Across Channels

  September 22, 2015 | Andras Cser, Merritt Maxim

  Because customers are spending more and more time online and engaging with you using digital channels, it's becoming much easier for criminals to commit fraud and identity theft. As your firm seeks...

• For Security & Risk Professionals

  Report

  Report Quick Take: Fifteen Lessons For Security & Risk Pros From The IRS Get Transcript Breach

  Cybercriminals Are Using Customer Intelligence To Commit High-Value Fraud

  May 28, 2015 | Merritt Maxim, Rick Holland

  On May 27, the US Internal Revenue Service (IRS) disclosed that cybercriminals had gained access to the tax returns of approximately 104,000 individuals. This breach is notable because it...

• For B2C Marketing Professionals

  Report

  Report Fraud And Fat Fingers Distort The Mobile Advertising Landscape

  Publishers And Marketers Must Act Now To Stop Fraud's Spread To Mobile Ad Inventory

  May 4, 2015 | Susan Bidel

  Consumers are rapidly shifting their digital interactions to mobile devices, pushing publishers and marketers to deliver content and advertising across multiple screens. But defining a meaningful...

• For Security & Risk Professionals

  Report

  Report Stop Billions In Fraud Losses With Machine Learning

  Machine Learning Is The Only Way To Keep Up With Resourceful Fraudsters Committing Cross-Channel Fraud

  April 6, 2015 | Andras Cser

  Security and risk (S&R) professionals specializing in fraud find it increasingly difficult to develop new behavioral patterns and models to detect the telltale signs of cybercriminal activity...

• For Security & Risk Professionals

  Report

  Report Best Practices: Effective Enterprise Fraud Management

  Use Machine Learning And Big Data For Cross-Channel Fraud Management

  March 31, 2015 | Andras Cser

  Security and risk (S&R) professionals working on enterprise fraud management (EFM) can no longer treat fraud as one more cost of doing business. Fraudsters have gotten smarter and sneakier, and...

• For Security & Risk Professionals

  Report

  Report Market Overview: Voice Biometrics

  March 30, 2015 | Andras Cser, Heidi Shey

  While most security and risk (S&R) pros have gone to great lengths to secure their enterprise's online channels such as web, mobile web, and mobile apps, they have failed to protect customers who...

• For Security & Risk Professionals

  Report

  Report Predictions 2015: Identity Management, Fraud Management, And Cybersecurity Converge

  Convergence Will Help S&R Pros Fight Cybercrime And Privacy Abuse Without Affecting Customer Experience And Business Agility

  November 12, 2014 | Andras Cser

  As firms exploit digital technologies both to create new sources of value for customers and to increase their operational agility, identity and access management (IAM) requires far more than just...

• For B2C Marketing Professionals

  Report

  Report Ad Fraud: Tackle Digital Ads' Dirty Little Secret And Make Money In The Process

  Publishers That Deliver Transparent And Fraud-Free Ad Inventory Environments See Greater Advertisers' Investments

  November 11, 2014 | Susan Bidel

  Even the Interactive Advertising Bureau (IAB) admits there is a significant level of fraud in the digital advertising ecosystem. It exists in display, mobile, and video. Brand marketers, who...

• For Enterprise Architecture Professionals

  Report

  Report Choosing Between Specialist Solutions And Dynamic Case Management Platforms

  Eleven Criteria Sort Through A Challenging Decision

  November 6, 2014 | Craig Le Clair

  Case management deployment options confuse enterprise architects that struggle to compare the value of a "fit to purpose" solution versus a dynamic case management (DCM) platform capability. We...

• For Application Development & Delivery Professionals

  Report

  Report How To Turn The USA EMV Retail Deadline Into Customer Advantage

  September 25, 2014 | George Lawrie

  In October 2015, responsibility for credit cardholder present fraud will shift from the issuer to retailers that have failed to implement chip and pin protection. Retailers with 75% of more of...

• For Security & Risk Professionals

  Report

  Report Detecting Cyberthreats With Fraud-Based Advanced Analytics Technology

  New Security Analytics Capabilities Will Replace Traditional SIEM, And Security Service Providers Will Lead The Adoption

  August 4, 2014 | Ed Ferrara

  Security and risk (S&R) professionals know that cyberattacks are often the first step in the complex dance of credit card theft and the fraud that results. Cyberattacks take many forms and affect...

• For Security & Risk Professionals

  Report

  Report Market Overview: Brand Monitoring And Protection

  Tools To Monitor Your External Environment, Enhance Risk Intelligence, And Secure Your Brand

  July 18, 2014 | Nick Hayes

  Your brand is incredibly distributed online today, spread across a wide range of websites, media outlets, search engines, marketplaces, social networks, forums, mobile apps, and online ads —...