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  • For Security & Risk Professionals

    Report

    Report Creating Actionable Security And Privacy Policy

    Policy: The Data Security And Privacy Playbook
    May 3, 2017 | Heidi Shey

    Data security and privacy policies are ineffective and can even hinder business processes without a clear understanding of the data — from what it is to where it exists. Data identity is the...

  • For Security & Risk Professionals

    Report

    Report The Five Milestones To GDPR Success

    To Meet The May 2018 Deadline, Security And Risk Pros Must Prepare Today
    April 25, 2017 | Enza Iannopollo

    With the deadline to become GDPR-compliant fast approaching, privacy and security professionals must act now. However, the task feels overwhelming. Where should I start? What should I include as...

  • For Security & Risk Professionals

    Report

    Report Assess Your Data Privacy Practices With The Forrester Privacy And GDPR Maturity Model

    Assessment: The Data Security And Privacy Playbook
    April 21, 2017 | Enza Iannopollo, Renee Murphy

    Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

  • For B2C Marketing Professionals

    Report

    Report Empowered Customers Demand Contextual Privacy

    A North American Consumer Technographics® Report
    April 6, 2017 | Anjali Lai, Gina Fleming

    Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly...

  • For Customer Insights Professionals

    Report

    Report How To Design And Build A Great Consumer Data Privacy Organization

    Organization: The Customer Trust And Privacy Playbook
    April 3, 2017 | Fatemeh Khatibloo, Heidi Shey

    How companies handle and protect consumer data privacy is much more than a compliance issue. As privacy becomes a competitive differentiator, firms will have to develop a cohesive privacy strategy...

  • For Enterprise Architecture Professionals

    Report

    Report Enhance Your Data Governance To Meet New Privacy Mandates

    The EU's GDPR Will Require Firms To Be More Transparent With Their Customers' Data
    March 28, 2017 | Henry Peyret

    Data governance traditionally addresses privacy simply by classifying data for masking or anonymization. But the EU's General Data Protection Regulation (GDPR) will change that. It introduces new...

  • For Security & Risk Professionals

    Report

    Report Best Practices For Privacy And GDPR In Financial Services

    March 14, 2017 | Enza Iannopollo

    It's the job of security and privacy professionals in financial services (FS) firms to strike the right balance between more stringent data privacy rules and pressing demand for more innovative and...

  • For Security & Risk Professionals

    Report

    Report Market Overview: Data Classification For Security And Privacy

    Firms That Understand The Value Of Data Classify Their Data
    February 24, 2017 | Heidi Shey

    Data classification is a core component of defining and understanding data that security and risk (S&R) pros must protect, as well as identifying the way employees should handle it and the types of...

  • For Customer Insights Professionals

    Report

    Report Protect Your Investment: Build Privacy And Security Into Your Marketing Technology Strategy

    Landscape: The Customer Trust And Privacy Playbook
    January 25, 2017 | Joe Stanhope, Alexander Spiliotes

    Marketing and customer insights (CI) pros are increasingly implementing a multitude of new technologies that use a wide variety of customer data for insights and engagement. These acquisitions...

  • For Security & Risk Professionals

    Report

    Report TechRadar™: Internet Of Things Security, Q1 2017

    A Mix Of New And Existing Technologies Help Secure IoT Deployments
    January 19, 2017 | Merritt Maxim

    This TechRadar™ defines the use cases, business value, and outlook for the 13 most relevant and important technologies for delivering internet of things (IoT) security. This includes core...

  • For Security & Risk Professionals

    Report

    Report Lessons Learned From The World's Biggest Data Breaches And Privacy Abuses, 2016

    Continuous Improvement: The Data Security And Privacy Playbook
    January 9, 2017 | Stephanie Balaouras, Heidi Shey

    Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...

  • For Security & Risk Professionals

    Report

    Report Inquiry Spotlight: Security And Risk, Q3 2015 To Q3 2016

    December 27, 2016 | Stephanie Balaouras, Claire O'Malley

    Forrester's security and risk (S&R) research team fields hundreds of inquiries from our clients every month. These inquiries help us keep track of which areas our clients find most challenging and...

  • For Customer Insights Professionals

    Report

    Report Introducing Forrester's Consumer Privacy Segmentation

    Assessment: The Customer Trust And Privacy Playbook
    December 14, 2016 | Fatemeh Khatibloo, Gina Fleming

    As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. Customer insights (CI) professionals...

  • For Security & Risk Professionals

    Report

    Report Understand The State Of Data Security And Privacy: 2016 To 2017

    Benchmarks: The Data Security And Privacy Playbook
    December 7, 2016 | Heidi Shey

    Throughout the year, Forrester analysts engage in hundreds of discussions about data security and privacy. This data-driven report outlines budgeting and spending, technology adoption plans, and...

  • For Security & Risk Professionals

    Report

    Report Quick Take: Symantec Injects New Life Into Its Consumer Security With LifeLock Acquisition

    Symantec Becomes One Of The Few Firms To Bridge Enterprise And Consumer Security And Privacy
    November 22, 2016 | Andras Cser, Jeff Pollard

    On November 21, Symantec announced its acquisition of LifeLock for $2.3 billion. This signals a significant reinvestment in Symantec's consumer security portfolio and an expansion into new consumer...

  • For Customer Insights Professionals

    Report

    Report Predictions 2017: Six Ways Privacy Will Rock Global Business

    Business Case: The Customer Trust And Privacy Playbook
    November 1, 2016 | Fatemeh Khatibloo

    From the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...

  • For Security & Risk Professionals

    Report

    Report Forrester's 2016 Interactive Data Privacy Heat Map

    Landscape: The Data Security And Privacy Playbook
    October 31, 2016 | Chris Sherman, Enza Iannopollo

    To help security and risk professionals navigate the complex landscape of privacy laws around the world, Forrester created a data privacy heat map that highlights the data protection guidelines and...

  • For Security & Risk Professionals

    Report

    Report Six Frameworks To Manage Your Big Data Privacy Concerns And Risks

    Assess Your Data Practices And Protect Customer And Employee Privacy
    October 21, 2016 | Heidi Shey

    As companies store, process, and analyze vast amounts of data from email, social networks, sensors, IT systems, public data stores, and other sources, they need to be aware that much of it could be...

  • For Security & Risk Professionals

    Report

    Report Brief: You Need An Action Plan For The GDPR

    The General Data Protection Regulation Will Change The Way You Do Business
    October 14, 2016 | Enza Iannopollo

    The EU General Data Protection Regulation (GDPR) will go into force on May 25, 2018. Every organization — regardless of its location — doing business with EU customers will need to make changes to...

  • For Customer Insights Professionals

    Report

    Report Q&A: What Global Marketers Need To Know About European Privacy Laws

    Road Map: The Customer Trust And Privacy Playbook
    October 14, 2016 | Fatemeh Khatibloo

    In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...

  • For B2C Marketing Professionals

    Report

    Report Brief: Optimize Your Trust Formula

    Examine Your Industry As You Develop Tactics And Strategies To Build Customer Trust

    The tactics that drive customer trust will vary by organization, but strategies for building trust apply throughout an industry. This brief provides marketers with industry-specific guidance for...

  • For Customer Insights Professionals

    Report

    Report Vendor Landscape: Privacy-Support Providers For Marketers

    Tools And Technology: The Customer Trust And Privacy Playbook
    August 19, 2016 | Fatemeh Khatibloo

    A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

  • For Security & Risk Professionals

    Report

    Report Vendor Landscape: Global Legal Privacy And Cybersecurity Services

    Nine Law Firms Marry Legal Expertise And Business Acumen To Solve Privacy And Cybersecurity Challenges
    August 12, 2016 | Enza Iannopollo

    In the past, security and risk (S&R) and privacy professionals might have left engaging with external law firms to their own legal departments. However, changes to the regulatory and business...

  • For Security & Risk Professionals

    Report

    Report Brief: Microsoft + LinkedIn Will Upend IAM, Blur Lines For Employee Privacy

    S&R Pros Must Strengthen Employee Privacy Oversight And Data Protection Practices
    July 13, 2016 | Merritt Maxim, Andras Cser

    Microsoft announced plans to acquire social networking site LinkedIn for $26.2 billion in cash, Microsoft's largest acquisition ever. This additional source of data can help to deliver stronger...

  • For Security & Risk Professionals

    Report

    Report The Future Of Data Security And Privacy: Growth And Competitive Differentiation

    Vision: The Data Security And Privacy Playbook
    July 7, 2016 | John Kindervag, Heidi Shey

    Data is the lifeblood of today's digital businesses; protecting it from theft, misuse, and abuse is the top responsibility of every S&R leader. Hacked customer data can erase millions in profits,...

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