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  • Sourcing Strategy & Execution

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  • For Application Development & Delivery Professionals

    Report

    Report The New Way To Choose Business Applications

    Selection: The SaaS Transformation Playbook
    November 20, 2017 | Duncan Jones, Paul D. Hamerman

    Don't let your business application selection process suffer from "requirements-itis" — inflammation or bloating of the requirements. It's a disease that causes poor choices, unacceptable delays,...

  • For Infrastructure & Operations Professionals

    Report

    Report Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook
    October 31, 2017 | Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning...

  • For Infrastructure & Operations Professionals

    Report

    Report Transform Your Infrastructure Ecosystem For Speed And Flexibility

    Assessment: The Infrastructure Transformation Playbook
    October 27, 2017 | Bill Martorelli

    More-flexible sourcing models are now disrupting traditional infrastructure vendor management strategies, so the nature of vendors and vendor relationships is changing. Meanwhile, vendor ecosystems...

  • For Application Development & Delivery Professionals

    Report

    Report Inquiry Spotlight: Digital Services, Q2 2017

    Client Inquiries Focus On Cloud And SaaS — But The Shift Is On To New Service Offerings
    October 20, 2017 | Amanda LeClair

    Forrester analysts field hundreds of inquiries related to services each month. The inquiries can help you understand the challenges other customers face, prepare you for shifts in the landscape,...

  • For Application Development & Delivery Professionals

    Report

    Report Choose The Right CRM Solutions For Your Organization

    Tools And Technology: The CRM Playbook
    September 15, 2017 | John Bruno, Kate Leggett

    The CRM technology landscape is changing with the commoditization of core features, the rise of point solutions, the shift to software-as-a-service (SaaS) solutions, and the need to provide...

  • For Application Development & Delivery Professionals

    Report

    Report Three Strategies For Managing SaaS Negotiations

    Execution: The SaaS Transformation Playbook
    August 31, 2017 | Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how...

  • For CIO Professionals

    Report

    Report European Tech Market Outlook For 2017 To 2018

    The Cloud Will Accelerate BT, While Firms Maintain A Cautious Approach To Tech Spending
    August 7, 2017 | Andrew Bartels, Nate Meneer

    In the age of the customer, CIOs of European businesses and governments must balance concerns about the slow-growth business environment against the importance of investing in technologies to help...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Improve Agility With Forrester's Software And SaaS Contract Review Checklist

    Use This Report And Associated Tool To Identify And Fix Common Problems In Cloud And On-Premises Software Agreements
    May 26, 2017 | Duncan Jones, Liz Herbert

    Software providers' contracts fail to keep pace with continual, rapid technology changes such as cloud and mobile. Forrester hears dozens of complaints each year about software contract disputes...

  • For B2B Marketing Professionals

    Report

    Report Global Business Technographics® Networks & Telecom Survey, 2017: Overview

    A Business Technographics Presentation
    May 25, 2017 | Brian Luu, Xiaotong Duan, Tyler McDaniel

    This report is an overview of the Forrester Data Global Business Technographics® Networks And Telecommunications Survey, 2017. Topics include sourcing preferences; managed services technologies and...

  • For Sourcing & Vendor Management Professionals

    Report

    Report Sourcing Microsoft's Secure Productive Enterprise

    Which Companies Should Embrace This Comprehensive Suite And Which Should Buy À La Carte
    May 19, 2017 | Duncan Jones

    Microsoft's product strategies and licensing programs change so frequently that the optimum strategy for your organization now may be very different from what was best two or three years ago. This...

  • For Infrastructure & Operations Professionals

    Report

    Report Embrace Cloud Economics For On-Premises Enterprise Storage

    Business Case: The Infrastructure Transformation Playbook
    May 18, 2017 | Richard Fichera

    Cloud storage isn't a panacea, considering enterprises' concerns about privacy, governance, availability, and unpredictable costs, but the basic opex cost model is extremely attractive. Enterprises...

  • For Infrastructure & Operations Professionals

    Report

    Report Build A Comprehensive Business Case For Technology Purchasing

    Business Case: The Workforce Enablement Playbook

    To help their businesses drive revenue growth, I&O leaders must focus investments on initiatives that help win, serve, and retain customers — not just cutting costs. This means that I&O pros are...

  • For Infrastructure & Operations Professionals

    Report

    Report Be Aware Of These Sourcing Trends For Managed Services And Cloud

    Road Map: The Cloud Computing Playbook
    April 19, 2017 | Bill Martorelli

    As the nature of sourcing demand and delivery continues to evolve, infrastructure and operations (I&O) professionals will witness the impact of service delivery automation, which has been...

  • For B2B Marketing Professionals

    Report

    Report Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

    What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS
    March 27, 2017 | Duncan Jones

    This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental...

  • For Application Development & Delivery Professionals

    Report

    Report Capitalize On SaaS CRM Solutions With Better Governance

    Organization: The CRM Playbook
    February 17, 2017 | Kate Leggett

    Organizations increasingly adopt software-as-a-service (SaaS) CRM solutions, but many have not adapted their governance processes and policies to get maximum value out of those solutions....

  • For B2B Marketing Professionals

    Report

    Report Pricing Strategies For Software-As-A-Service

    Subscription Models Force Vendors To Rethink Pricing And Packaging To Align Better With How They Deliver Customer Value
    February 16, 2017 | Duncan Jones

    Companies that want to sell SaaS applications to businesses must align their products' pricing with how those products deliver business value to customers. B2B marketing specialists know that new...

  • For Application Development & Delivery Professionals

    Report

    Report Preparing For A Salesforce Negotiation

    Plan Ahead To Manage With This Fast-Growing, Strategic SaaS Partner
    February 15, 2017 | Liz Herbert, Mark Bartrick

    Salesforce is now a giant in the enterprise software space — with nearly 200,000 customers. The software-as-a-service (SaaS) behemoth now offers a comprehensive suite of solutions for the...

  • For B2C Marketing Professionals

    Report

    Report Blow Up Your Lead Agency RFP

    Marketers Must Adapt Agency Selection For Post-Digital Realities
    December 22, 2016 | Sarah Sikowitz

    No relationship has a bigger impact on brand success than that between the brand and its lead agency. Despite that criticality, brands have failed to adjust their lead agency search criteria to...

  • For B2C Marketing Professionals

    Report

    Report Prioritize Problem Solving In Media Agency RFPs

    December 20, 2016 | Sarah Sikowitz

    Marketers need strategic support from media agencies to navigate the complex media buying ecosystem. Media agency requests for proposals (RFPs), however, still read like capability laundry lists...

  • For B2C Marketing Professionals

    Report

    Report Add A Digital-Centric Lead Agency To Your RFP

    Use Three Business Criteria To Guide Your Shortlist
    November 29, 2016 | Sarah Sikowitz

    "The Forrester Wave™: Lead Agencies, Q4 2016" evaluated eight of the top agencies leading brand experience, creative strategy, and campaign development across both traditional and digital marketing...

  • For Application Development & Delivery Professionals

    Report

    Report SAP Customers Have Four Paths To The Cloud

    The Time Is Now To Plan Your SAP Cloud Strategy In The Name Of Business Innovation And Customer Experience
    November 11, 2016 | Liz Herbert, Bill Martorelli

    Customers of all types are anxious to take advantage of cloud's promise of speed, agility, and financial flexibility due to its inherent consumption-based pricing model. Yet SAP buyers still have...

  • For CIO Professionals

    Report

    Report 2016 To 2017 Latin American Tech Market Update

    Troubles Will Keep Tech Spending Down, Despite Rising Demand For Mobile And Cloud
    October 20, 2016 | Andrew Bartels

    The good times that CIOs and tech vendors in Brazil and other Latin American markets enjoyed in the first half of the decade have come crashing to an end. With these slowdowns lasting into 2017,...

  • For Application Development & Delivery Professionals

    Report

    Report Business Outcomes Are The Foundation Of Successful Software Implementation

    September 14, 2016 | Duncan Jones

    This report describes some little-known tips for managing the crucial execution phase, in which a project team finalizes its choice of product and/or vendor, creates the commercial agreement, and...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Supplier Risk And Performance Management

    Software And Services Providers That Can Protect Your Brand From Suppliers' Mistakes
    September 8, 2016 | Duncan Jones

    Enterprises struggle to manage the risk to their brands from suppliers' mistakes. Your customers expect you to choose suppliers that are efficient, safe, secure, ethical, and legal — and to have...

  • For Application Development & Delivery Professionals

    Report

    Report Best Practices: Building Strong Software Delivery Partnerships

    Management: The SaaS Transformation Playbook
    August 23, 2016 | Duncan Jones

    Application development and delivery (AD&D) leaders need strong partnerships with a few key software providers, due to the risk of vendor lock-in, particularly with SaaS platforms and the need for...

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