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  • Geospatial Solutions

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  • For CIO Professionals

    Report

    Report Case Study: Mobike Leverages IoT To Bypass Gridlock

    Innovate With The Internet Of Things To Deliver True Value To The Customer
    April 26, 2017 | Travis Wu

    Companies in all industries are increasingly looking beyond cost savings to deliver customer value with the internet of things (IoT). IoT products need not be technically complex, but they do have...

  • For CIO Professionals

    Report

    Report Forrester Data Report: World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Document
    March 6, 2017 | Jennifer Adams

    Customer-obsessed firms serious about winning, serving, and retaining customers are investing in business intelligence (BI) and analytics platforms. In March 2017, Forrester published an updated...

  • For CIO Professionals

    Report

    Report Forrester Data World Business Intelligence And Analytics Software Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet
    March 6, 2017 | Jennifer Adams

    Business intelligence (BI) and analytics software extracts important information from raw data to reveal insights and help businesses make faster and more accurate decisions. We expect the BI and...

  • For CIO Professionals

    Report

    Report The Top Emerging Technologies For Digital Predators

    Tools And Technology: The CIO Digital Business Transformation Playbook
    March 1, 2017 | Nigel Fenwick, Ted Schadler

    CIOs must constantly evaluate an array of emerging technologies and determine where to incubate and where to increase investment. While the choices are as individual as the companies, the...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Geospatial Analytics Tools And Platforms, Q3 2016

    The Six Providers That Matter Most And How They Stack Up
    August 31, 2016 | Rowan Curran

    Mobile handsets and embedded software in IoT devices are causing a proliferation in the sources and speed for capturing location. Location awareness is just the first step, and today top companies...

  • For B2C Marketing Professionals

    Report

    Report Brief: Tap Your Consumers' Location For Mobile Marketing Success

    Master Location-Based Marketing To Amplify Acquisition And Conversion
    August 24, 2016 | Jennifer Wise

    With the rise of the mobile mind shift, marketers and vendors alike are using the word "location" more frequently but indiscriminately. Location's application varies greatly, from local listings to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Augmented Reality: Emerging Tools To Explore

    Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come
    July 5, 2016 | Julie A. Ask, Laura Naparstek

    In 2016, the app-based game Pokémon Go inspired consumers to adopt AR experiences on their smartphones, forcing enterprises to ask, "Should I leverage the rising popularity of AR in my own mobile...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Wireless Location Technology Decisions

    Hint: Beacons Aren't Always The Answer

    Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

  • For Application Development & Delivery Professionals

    Report

    Report Vendor Landscape: Spatial Analysis And Location Intelligence, Q2 2016

    Get Ahead Of The Competition By Locating Spatial Opportunities
    June 2, 2016 | Rowan Curran

    The collection, analysis, and use of spatial data go far beyond the traditional geographic information system (GIS). Enterprises in industries from healthcare to retail to mining use location...

  • For Customer Insights Professionals

    Report

    Report Drive Intelligent Customer Interactions With Spatial Analytics

    February 2, 2016 | James McCormick, Rowan Curran

    The opportunity for spatial analysis of your customers' location has shifted up a gear from the niche and static use cases of the past. Firms now have access to unprecedented levels of customer...

  • For Application Development & Delivery Professionals

    Report

    Report Spatial Data Provides The Context For Better Customer Experience

    February 2, 2016 | Rowan Curran, James McCormick

    Where are your customers and how can you meet their needs in the context of their current location? Answering this question is critical to winning, serving, and retaining customers with superior...

  • For Customer Insights Professionals

    Report

    Report Brief: Be Cool, Not Creepy

    The Causes Of Creepy Experiences And How Brands Can Avoid Them
    January 29, 2016 | Fatemeh Khatibloo

    Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

  • For B2C Marketing Professionals

    Report

    Report Brief: Fuel Contextual Marketing With Location Data

    Go Beyond The Beacon Hype To Make Sense Of Location-Based Marketing
    November 24, 2015 | Thomas Husson

    Location-based data provided by technologies like beacons is opening up new opportunities for marketers. This report helps B2C marketers separate hype from reality and anticipate the broader...

  • For CIO Professionals

    Report

    Report The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies
    August 20, 2015 | Dan Bieler

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Win Your Offline Mobile Moments

    Use Mobile To Break Down Channel Barriers On-Premises
    February 25, 2015 | Adam Silverman, Julie A. Ask

    Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

  • For Marketing Leadership Professionals

    Report

    Report Intelligent Agents Are Changing The Nature Of Online Search

    ForecastView Document
    November 20, 2014 | Carmine G. Lengua, Jr.

    As online search is becoming more prevalent — and more local — a new class of applications known as intelligent agents (IAs) promise to make discovering and acting on information more convenient...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Leveraging Location Data In Retail Requires Contextual Privacy

    Missteps Can Generate Bad Publicity And Alienate Customers
    October 29, 2014 | Adam Silverman, Fatemeh Khatibloo

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eBusiness teams have leveraged for over a decade with web analytics and online measurement technologies. New...

  • For Customer Insights Professionals

    Report

    Report Leverage Contextual Privacy To Create Better Location Engagement

    October 29, 2014 | Fatemeh Khatibloo, Adam Silverman

    Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Executing End-To-End Mobile Services

    October 17, 2014 | Julie A. Ask

    Mobile technologies are tactics — not strategies in themselves. Too often mobile services conversations start with "Let's build an app." Instead, decisions like these should only be undertaken once...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Impact Of Beacons In Retail

    Vendors Forge Partnerships While Retailers Deploy Pilots
    August 11, 2014 | Adam Silverman

    Retail organizations today are rapidly deploying beacon pilots based on Bluetooth low energy (BLE). While this indoor location technology offers the ability to identify a unique shopper within the...

  • For Marketing Leadership Professionals

    Report

    Report Brief: The Opportunities And Challenges Of Beacon Marketing

    No Matter How Promising The Technology Is, Be Wary Of The Hype
    July 31, 2014 | Thomas Husson

    Marketers at retail companies were the first to test beacons and implement in-store marketing, but now marketers in other industries, including fast-moving consumer goods, travel and hospitality,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Building Mobile Services? Location Matters

    Intelligent Location Enables Smart Consumer Engagement
    June 23, 2014 | Julie A. Ask

    Consumers are very task-oriented on their mobile phones. At most, they allot a minute or two to check a price, get a boarding pass, or pay a bill. As a result, digital business professionals must...

  • For Infrastructure & Operations Professionals

    Report

    Report Brief: Using Technology To Drive In-Store Customer Engagement

    How To Start Employing Emerging Technologies To Join Physical And Virtual Shopping Experiences
    April 24, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) professionals at retail firms have an opportunity to help their companies employ in-store technologies to craft superior engagement strategies. As I&O becomes a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Emergence Of Beacons In Retail

    Early Implementations Lack Depth, But Future Integrations Have The Potential To Transform The In-Store Customer Experience
    March 12, 2014 | Adam Silverman

    It is impossible to read retail news today without hearing about another implementation of beacons, a technology based on Bluetooth low energy (BLE) that allows smartphones to interact with sensors...

  • For Customer Experience Professionals

    Report

    Report You Are Here: Location Analytics And The Rebirth Of Customer Experience

    February 11, 2014 | Tony Costa

    As the digitization of people, places, and experiences brings the online and offline realms together, companies are waking up to the fact that they know much more about their customers online than...