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  • Customer Experience Management

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  • For Customer Experience Professionals

    Report

    Report Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers
    July 26, 2017 | TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to...

  • For Customer Experience Professionals

    Report

    Report Create Experiences That Have The Power To Transform

    Look Beyond Customer Experience Quick Fixes In Pursuit Of Higher Value
    July 25, 2017 | Tom Mouhsian

    Customer expectations are rising faster than ever. But customer experience (CX) professionals still dedicate most of their effort to trying to catch up by incrementally improving the features of...

  • For Customer Experience Professionals

    Report

    Report India Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To Seven Indian Mobile Banking Apps
    July 25, 2017 | Amit Bhatia

    Forrester's research shows that good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion for banks — more so than for any other industry. Are...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Road Map

    Road Map: The Mobile eBusiness Playbook
    July 25, 2017 | Michael Facemire

    Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name...

  • For Customer Experience Professionals

    Report

    Report European Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 17 Mobile Banking Apps
    July 24, 2017 | Alex Causey, Andrew Hogan

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are European mobile banking apps...

  • For Security & Risk Professionals

    Report

    Report The IAM Market Will Surpass $13 Billion By 2021

    Customer-Facing IAM Leads Growth
    July 24, 2017 | Merritt Maxim, Andras Cser

    New digital business and customer engagement models have extended today's identity boundaries. In response, security pros must now manage identities and access across a variety of populations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Trends 2017: North American Digital Banking

    Digital Executives Need Stronger Foundations To Create New Customer Value
    July 24, 2017 | Alyson Clarke

    Slow economic growth, low interest margins, regulatory uncertainty, increased competition, and changing consumer needs are challenging the retail banking industry in North America. Differentiated...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website
    July 21, 2017 | Danielle Geoffroy, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...

  • For B2C Marketing Professionals

    Report

    Report How To Advertise To Consumers Who Hate Ads

    Create Customer-Obsessed Advertising By Making Ads That Are Human, Helpful, And Handy
    July 21, 2017 | Jim Nail, Drew Green

    With advertisers struggling against ad blocking, cord cutting, and fragmented audiences, the ad industry seems doomed. But while these trends are factual and challenging, they are not necessarily...

  • For Customer Insights Professionals

    Report

    Report Personalize Customer Experience With A Digital Intelligence Business Case

    Business Case: The Digital Intelligence Playbook
    July 20, 2017 | Cinny Little, James McCormick

    Today's digital analytics practices are advancing their ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change...

  • For Infrastructure & Operations Professionals

    Report

    Report Drive DevOps Efforts With Customer Experience Pros

    Strategic Plan: The Modern Service Delivery Playbook
    July 19, 2017 | Robert Stroud, Allegra Burnette

    Companies now expect infrastructure and operations (I&O) pros to optimize software delivery, using methodologies like development and operations (DevOps) that lead to modern service delivery (MSD)....

  • For Customer Experience Professionals

    Report

    Report The CX Fusion Imperative

    Deliver Experiences That Holistically Fuse The Human, Digital, Physical, And Virtual Realms
    July 19, 2017 | Allegra Burnette, Julie A. Ask

    Designed experiences are fusing human, digital, physical, and virtual elements more and more — interconnecting people, places, and objects with data; letting customers move across channels; and...

  • For B2C Marketing Professionals

    Report

    Report Elevate Loyalty Strategies With Digital Ecosystems

    Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
    July 17, 2017 | Xiaofeng Wang

    Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

  • For CIO Professionals

    Report

    Report How To Work Smarter With Customer Experience Teams

    CIOs Have A Key Role To Play In Improving Customer Outcomes
    July 17, 2017 | Tim Sheedy

    CIOs and their technology organizations develop and manage the systems that support nearly every customer experience (CX). But few tech organizations are integrated with their CX peers, and many...

  • For Customer Experience Professionals

    Report

    Report How To Run A Co-Creation Journey Mapping Workshop

    Discover CX Improvements By Understanding Customer Behaviors And Emotions
    July 13, 2017 | Riccardo Pasto

    Firms struggle to produce complete, actionable customer insights because they don't invest in qualitative research on their customers. With co-creation journey mapping, customer experience (CX)...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot
    July 13, 2017 | Zhi Ying Ng, Aurelie L'Hostis

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • For Customer Experience Professionals

    Report

    Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • For B2C Marketing Professionals

    Report

    Report Making The Most Of Customer Data Onboarding

    If You Only Use Onboarding For Ad Targeting, You're Doing It Wrong
    July 12, 2017 | Joe Stanhope

    Customer data onboarding is a well-accepted marketing practice, and commercially available onboarding solutions have been available for several years. But as digital marketing becomes more complex,...

  • For Customer Experience Professionals

    Report

    Report The Journey Analytics Road Map: From Start To Scale

    Reap The Rewards Of A Data-Driven Approach To Understanding Customer Journeys

    Companies transforming to become customer-obsessed are using journey analytics as a catalyst to help them become customer-led, insights-driven, fast, and connected. But many fall into one of three...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Shift Your Obsession From Technology To The Customer

    Thai Banks' Digital Initiatives Must Start With Customers, Not Technology
    July 11, 2017 | Frederic Giron

    In the wake of government plans to create a digital economy, Thai banks have swiftly pushed digital initiatives. But Thai customers are largely absent from these plans — which will inevitably put...

  • For Customer Experience Professionals

    Report

    Report Use Co-Creation Journey Mapping To Improve Your Customer Research

    Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions
    July 10, 2017 | Riccardo Pasto

    Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs,...

  • For CIO Professionals

    Report

    Report Vendor Landscape: Wellness Platforms For Customer Engagement And Loyalty

    Wellness Platforms Offer Payers And Providers An Opportunity To Deepen Customer Engagement
    July 10, 2017 | Kate McCarthy, Alex Kramer

    For years, employers have used wellness applications to decrease employee healthcare spending. As health insurance delivered via B2C grows, these platforms have become useful tools for payers and...

  • For CMO Professionals

    Report

    Report The Model For Modern Marketing

    July 10, 2017 | Shar VanBoskirk

    Companies need CMOs and their marketing teams to help drive customer-obsessed strategies. But even though they regularly interact with customers, most marketing functions still prioritize internal...

  • For Customer Experience Professionals

    Report

    Report The Seven Steps Of Highly Effective Journey Mapping

    Transform To Customer Centricity By Doing Journey Mapping Right

    Journey maps are wildly popular, and for good reason: Done right, they can transform the customer experience (CX) your company delivers and even alter its culture. But producing journey maps won't...

  • For Application Development & Delivery Professionals

    Report

    Report The Forrester Wave™: Digital Process Automation Software, Q3 2017

    Traditional Process Vendors Take Aim At Digital Transformation
    July 5, 2017 | Rob Koplowitz

    In Forrester's 30-criteria evaluation of digital process automation (DPA) vendors, we identified 12 significant software providers — Appian, Bizagi, DST Systems, IBM, K2, Newgen Software, OpenText,...

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