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The Mobile App Development Playbook For 2018

Build Great Mobile Apps That Drive Engagement

The mobile mind shift is driving businesses' customers and stakeholders to expect (and demand) support for a wide variety of smartphones and tablets. But for application development and delivery...

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  • For Application Development & Delivery Professionals

    Report

    Report Developing Tomorrow's Digital Experiences

    Vision: The Mobile App Development Playbook
    December 22, 2017 | Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Best Practices In US Mobile Investing Functionality

    The Industry Has Far To Go To Meet The Holistic Needs Of Younger Investors
    December 7, 2017 | Davis Janowski

    With expectations rising and substantial business at stake in landing and retaining 87 million US Millennial investors, digital wealth management teams know they need to improve their portfolios of...

  • For B2B Marketing Professionals

    Report

    Report Forrester Data Global Business Technographics® Mobility Survey, 2017: Overview

    A Business Technographics Presentation
    December 4, 2017 | Tania Somani, Tyler McDaniel

    This report is our overview of global decision makers’ mobile priorities, adoption rates, drivers, and challenges based on the Forrester Data Global Business Technographics® Mobility Survey, 2017....

  • For Customer Experience Professionals

    Report

    Report North American Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 11 Mobile Banking Apps
    November 17, 2017 | Andrew Hogan, Alex Causey, Jennifer Wise

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are North American mobile banking apps...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Retail Wave™: European Mobile Web, Q4 2017

    The Usability Of Mobile Websites Among European Retailers Must Improve
    November 13, 2017 | Michelle Beeson, Alex Causey

    As mobile becomes the dominant digital touchpoint, retailers must do more to streamline their customers' experiences on a smaller screen. We evaluated the mobile websites of 10 European retailers...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Forrester Retail Wave™: US Mobile Web, Q4 2017

    The Functionality And Usability Gap Widens Among Top Retailers' Mobile Websites
    October 26, 2017 | Brendan Miller, Jennifer Wise

    The mobile web is becoming many retailers' most visited digital channel, yet it converts at an average of just 1% — less than both desktop web and mobile apps. To increase mobile web conversion,...

  • For Application Development & Delivery Professionals

    Report

    Report Mobile Feast Or Beggar's Banquet?

    Landscape: The Mobile App Development Playbook
    October 20, 2017 | Michael Facemire, Jeffrey S. Hammond

    The variety of mobile operating systems, devices, form factors, and middleware technologies make an implementation that simply extends existing websites impossible, as do the time-to-market and...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Make Smart Mobile Technology Choices

    Benchmarks: The Mobile eBusiness Playbook
    September 13, 2017 | Julie A. Ask

    "What are my competitors doing?" is one of the most frequent questions that Forrester's clients ask. This report helps digital business strategy professionals benchmark both their use of mobile...

  • For Application Development & Delivery Professionals

    Report

    Report Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile App Development Playbook

    Mobile app development may seem inexpensive, but it's not. While there are low-cost development tools and frameworks, apps require ongoing support and updates, and labor costs are high. Moreover,...

  • For Infrastructure & Operations Professionals

    Report

    Report The Future Of Enterprise Mobility

    Three Technologies That Create A Productive Mobile Employee Experience
    August 11, 2017 | Michael Facemire, Andrew Hewitt, Elinor Klavens

    When it comes to enterprise mobility, I&O pros have focused heavily on delivering apps to workers — and are missing the real opportunity to mobilize workers. While some apps are vital to employee...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile Accelerates Business Transformations

    August 11, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Mobile will simultaneously influence all future digital experiences and accelerate business process transformations. As a result, successful firms are now adopting the operational best practices...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Mobile: The First 100 Days

    Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey
    August 9, 2017 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Born Mobile

    Best Practices Learned From Mobile-First Companies
    August 9, 2017 | Julie A. Ask

    Most digital business professionals are not prepared to deliver the next generation of digital experiences that consumers expect. They lack Agile operations, including the talent, technology,...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Mobile Mind Shift Road Map

    Road Map: The Mobile eBusiness Playbook
    July 25, 2017 | Michael Facemire

    Customers, partners, and internal stakeholders are challenging digital business leaders to build new digital experiences: mobile apps, websites, connected devices, and chat interfaces, just to name...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Our Favorite Mobile Websites, And How They Did It

    Five Case Studies Show How To Reinvent Your Mobile Website
    July 21, 2017 | Danielle Jessee, Ted Schadler

    Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Global Mobile Banking Benchmark, 2017

    BBVA Earns The Top Spot

    To stay relevant to customers, digital banking strategy executives need to deliver useful and usable mobile banking services that not only exceed customers' current expectations but also anticipate...

  • For Customer Experience Professionals

    Report

    Report Global Mobile Banking Benchmark: User Experience, 2017

    Applying Forrester's Digital UX Review To 53 Mobile Banking Apps
    July 13, 2017 | Andrew Hogan, Alex Causey

    For banks, good user experience (UX) drives revenue through ongoing loyalty, deepened trust, and increased conversion, as Forrester's research has proven. But are mobile banking apps delivering...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 New Zealand Mobile Banking Benchmark

    Kiwibank Edges Out Bank Of New Zealand With Good Usability
    June 8, 2017 | Zhi Ying Ng

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Australian Mobile Banking Benchmark

    CommBank Takes The Top Spot; Westpac Gives Chase
    June 5, 2017 | Zhi Ying Ng

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 China Mobile Banking Benchmark

    China Merchants Bank Tops Our Review Of Chinese Banks
    June 1, 2017 | Eryan Zhou, Riccardo Pasto

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 UK Mobile Banking Benchmark

    Lloyds Bank Comes Top In Our Review Of UK Mobile Banking Services
    May 30, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 India Mobile Banking Benchmark

    ICICI Bank Leads Again, Setting The Bar For Mobile Banking In India
    May 26, 2017 | Ashutosh Sharma, Arnav Gupta

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 European Mobile Banking Benchmark

    BBVA Comes Top In Our Review Of European Mobile Banking Services
    May 16, 2017 | Aurelie L'Hostis

    Digital banking strategy executives need to deliver mobile banking services that not only exceed customers' current needs and expectations but also anticipate their future needs and improve their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report 2017 Canadian Mobile Banking Benchmark

    CIBC Comes Out On Top By Offering Valuable, Easy-To-Use Mobile Banking Services

    Digital banking strategy leaders need to deliver mobile banking services that not only exceed customers' current needs and expectations, but also anticipate their future needs and enable them to...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem....

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