102 results in Reports
Sort by:
Refine
  • Globalization & Localization

Search Results

  • For B2C Marketing Professionals

    Report

    Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • For B2C Marketing Professionals

    Report

    Report Close The Global Digital Marketing Gap

    Why And How Global Marketers Must Localize Their Digital Marketing Approach
    September 6, 2017 | Thomas Husson

    Global marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market
    September 5, 2017 | Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter...

  • For B2C Marketing Professionals

    Report

    Report Elevate Loyalty Strategies With Digital Ecosystems

    Empowered Consumers In Asia Pacific Demand Versatile, Digital, And Localized Loyalty Programs
    July 17, 2017 | Xiaofeng Wang

    Empowered consumers have more options than ever before, and customers of firms in Asia Pacific are particularly fickle. As a result, brands' standalone loyalty programs have been losing the charm...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Making The Case To Go Global

    Globalization Plans Must Accurately Reflect The Opportunity And Risk
    February 23, 2017 | Lily Varon

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should...

  • For B2C Marketing Professionals

    Report

    Report Balance Global And Local Needs With A Social Intelligence Center Of Excellence

    February 17, 2017 | Samantha Ngo, Cinny Little

    B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report How Digital Leaders Succeed In India

    Low Levels Of Digital Maturity Require Digital Firms To Work Extra Hard For Success
    January 13, 2017 | Ashutosh Sharma

    The fastest-growing economy in the world, with its rising wealth and disposable income, is an attractive eBusiness market for global firms. But to be successful in India, they will have to not only...

  • For B2C Marketing Professionals

    Report

    Report Vendor Landscape: Location Management Platforms

    January 12, 2017 | Collin Colburn

    Marketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Identify And Evaluate Technology Partners To Streamline Global Expansion

    Consumer Preferences And Market Requirements Are Key To Vendor Selection
    December 9, 2016 | Lily Varon

    Your mandate is to take your eCommerce brand global. So what's next? Once you've mapped out a comprehensive international strategy, you're ready to determine which tools and technologies will set...

  • For B2C Marketing Professionals

    Report

    Report Brief: Attract Customers Through Local Search

    August 22, 2016 | Collin Colburn

    Customers are finding new brands and products locally with the help of mobile and perpetual connectivity. But B2C marketers have been slow to react to this behavior and still do not promote their...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Capture The Global eCommerce Opportunity

    Shift Your Approaches To Globalization
    August 12, 2016 | Lily Varon

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Optimize Performance For Global And Mobile eCommerce

    Create A Culture That Obsesses About Global Mobile Performance
    March 30, 2016 | Mark Grannan

    eBusiness leaders can't assume that existing investments in data centers, bandwidth, and content delivery networks (CDNs) will be sufficient to ensure blazing-fast speeds in faraway markets or on...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Understand The Metrics That Drive Global eCommerce Success

    Prioritize Customer Engagement And Brand Identity To Benchmark Global Success
    March 22, 2016 | Lily Varon

    Online businesses recognize that not only is the global eCommerce opportunity massive, but a global presence is necessary to be competitive in today's retail landscape. One of the major hurdles...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Globalize Your eBusiness Organization Structure

    For Global Scale Efficiency And Local Market Differentiation, Migrate To A Shared-Service Vision
    March 22, 2016 | Martin Gill, Lily Varon

    The Internet has flattened the world, meaning many digital teams now have an international, if not global, mandate. With many markets suffering from poor domestic growth rates, eBusiness executives...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Create Your Global eCommerce Road Map

    Invest Locally To Compete Globally
    March 17, 2016 | Lily Varon

    eBusiness professionals with a global initiative often understand the potential opportunity in front of them but may be unsure of how to capitalize on it. This report helps eBusiness professionals...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Five Key Success Factors Of A Global eBusiness

    Use Digital Channels To Move Into Global Markets
    March 16, 2016 | Lily Varon

    One of the questions that organizations launching a global eCommerce operation often ask is, "What are the elements behind a successful global eCommerce strategy?" We can see that the organizations...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report The Evolution Of Global eCommerce Markets

    Analyze Markets For Strategy Fit And ROI
    February 5, 2016 | Lily Varon

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

  • For Customer Insights Professionals

    Report

    Report Brief: Google Alphabet Will Upend Local Marketing Practices

    The Firm's Restructuring Makes Current Data Practices Obsolete
    September 14, 2015 | Fatemeh Khatibloo

    Taken at face value, Google's recent restructuring seems like a straightforward move meant to appease Wall Street. We believe there is more at stake: the ability to compete in local markets, on...

  • For Customer Experience Professionals

    Report

    Report Differentiate Your Customer Experience With Signature Moments

    Localizing Customer Experiences, Part 3
    September 11, 2015 | Ryan Hart

    Customer experience (CX) can be thought of as the series of interactions a customer has along a given journey with a brand. The holistic brand experience looks at the sum of these interactions; in...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Seven Must-Haves For Successful Website Localization

    September 8, 2015 | Lily Varon

    Every year, online retailers spend millions of dollars expanding into global markets. Unfortunately, many eBusiness leaders think the process of localizing their websites stops once they've...

  • For Customer Experience Professionals

    Report

    Report Managing Cross-Cultural Customer Experiences

    Use The Six CX Disciplines To Navigate Cross-Cultural Differences

    When navigating cultural differences, companies often trip up by ignoring differences and exaggerating differences. Pitfalls like uneven brand perception and industry or region-specific regulation...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Cross-Border eCommerce: The Opportunity For US Online Retailers

    International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers
    July 24, 2015 | Lily Varon, Zia Daniell Wigder

    eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

  • For Customer Insights Professionals

    Report

    Report Brief: Localize Your Contextual Marketing Approach To China

    Use Country-Specific Context To Improve Your Marketing
    June 26, 2015 | Gene Cao

    Chinese companies understand the importance of winning the business of digital customers who not only have increased buying power but also use multiple devices that can access the Internet anywhere...

  • For eBusiness & Channel Strategy Professionals

    Report

    Report Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

    European Online Cross-Border Sales Will Reach €40 Billion By 2018
    June 22, 2015 | Michelle Beeson

    Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

Content categories

Refine your results

Date Range

Industry

Primary Role

Methodology

Region

Vendor

Analyst

Market Imperatives