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  • Database Marketing Service Providers

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  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Customer Insights Services Providers, Q4 2015

    How 11 Vendors Compare Against Two Buying Scenarios
    November 10, 2015 | Shar VanBoskirk

    We identified 11 significant customer insights (CI) services providers — Acxiom, Ansira, Epsilon, Experian Marketing Services, Harte Hanks, Merkle, Precision Dialogue, Rapp, Targetbase, Wunderman,...

  • For B2C Marketing Professionals

    Report

    Report Better Triggers, More Relevance

    How Interactive Marketers Must Make Digital Messaging More Engaging
    January 6, 2012 | Shar VanBoskirk

    As a marketer you want to be timely and relevant when you send a message and basic triggered messaging has addressed one side of this equation — timeliness — for many marketers. But...

  • For Customer Insights Professionals

    Report

    Report Making Sense Of A Chaotic CI Services Landscape

    What CI Professionals Need To Know When Evaluating Their Needs And Vendors
    November 29, 2011 | Fatemeh Khatibloo

    As Customer Intelligence (CI) becomes the nerve center of the organization, the number of vendors touting CI services as part of their offerings is growing. Vendors, from database marketing service...

  • For Customer Insights Professionals

    Report

    Report Where To Get Help With Customer Influence

    August 2, 2011 | Zach Hofer-Shall

    Identifying and tapping customer influence remains a popular topic for Customer Intelligence professionals. But with all of the interest, most see influence as a nebulous concept. Some of the...

  • For B2C Marketing Professionals

    Report

    Report The DMP Is The Audience Intelligence Engine For Interactive Marketers

    July 25, 2011 | Joanna O'Connell, Michael Greene

    Segmentation has always served as a core underpinning of traditional marketing. The benefits are myriad and well understood by those in the offline world. The very recent advent of the data...

  • For Customer Insights Professionals

    Report

    Report US Database Marketing Service Providers: Alternatives To Consider

    July 13, 2011 | Fatemeh Khatibloo

    The database marketing service provider (MSP) market continues to evolve, with a variety of entrants competing for space. Forrester's recent evaluation, "The Forrester Wave™: US Database...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: US Database Marketing Service Providers, Q1 2011

    Epsilon, KBM Group, And Targetbase Lead A Strong Chasing Pack
    January 12, 2011 | Dave Frankland

    In Forrester's 90-criteria evaluation of US database marketing service providers (MSPs), we found that Epsilon, KBM Group, and Targetbase led the pack because of their analytical and strategic...

  • For Customer Insights Professionals

    Report

    Report How UK Firms Use Database Marketing Services

    May 14, 2009 | Dave Frankland

    We surveyed 88 UK marketers who outsource database marketing services about their outsourcing habits and preferences. Most turn to service providers for database, analytics, and measurement but...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: UK Database Marketing Service Providers, Q2 2009

    No Outright Leader Within A Fragmented Market
    May 14, 2009 | Dave Frankland

    For several years, Forrester has evaluated database marketing service providers in the US. However, not all of these providers operate internationally, and we receive frequent inquiries specific to...

  • For Customer Insights Professionals

    Report

    Report Understanding The Marketing And IT Relationship

    March 31, 2009 | Suresh Vittal, Jennifer Joseph McGann

    Forrester surveyed 224 direct marketers to understand how relations with internal and external partners affect technology adoption. Across the board, marketers recognize the need to improve...

  • For Customer Insights Professionals

    Report

    Report Six Success Factors For Outsourcing Customer Analytics

    July 11, 2008 | Dave Frankland

    Customer analytics is a critical function in leading marketing organizations. Leaders leverage customer analytics to optimize campaigns, dictate contact strategy, and boost profitability. But...

  • For Customer Insights Professionals

    Report

    Report Advanced Analytical And Strategic Services Propel The Allant Group Forward

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, The Allant Group has honed its delivery of analytically and strategically led database engagements. Allant targets...

  • For Customer Insights Professionals

    Report

    Report Equifax Shines As An Integrated Midmarket Database Marketing Service Provider

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    Equifax Database Services (Equifax DBS) offers flexible, pragmatic, and integrated solutions best suited for midmarket opportunities. Primarily focused on financial services, media, retail, and...

  • For Customer Insights Professionals

    Report

    Report Merkle Raises The Bar For Enterprise Database Marketing Service Providers

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, Merkle has completed its transition to a leading analytically driven integrated services provider. The company has...

  • For Customer Insights Professionals

    Report

    Report Fair Isaac Needs To Integrate Analytics To Shake Off Its Service Bureau Legacy

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    Fair Isaac offers a range of services and technologies for enterprise clients, but most of its database clients have service bureau relationships for data processing and database management. Its...

  • For Customer Insights Professionals

    Report

    Report The Forrester Wave™: Database Marketing Service Providers, Q4 2007

    Merkle, Targetbase, KnowledgeBase, Allant, And Epsilon Are Enterprise Leaders
    November 2, 2007 | Dave Frankland

    Forrester evaluated 12 leading database marketing service providers across 143 criteria. Our analysis identifies Merkle, Targetbase, KnowledgeBase Marketing, The Allant Group, and Epsilon as...

  • For Customer Insights Professionals

    Report

    Report Harte-Hanks Excels As A Midmarket Database Marketing Service Provider

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    Although Harte-Hanks offers enterprise-level custom database solutions, much of its recent focus and success stems from its midmarket accounts. The company offers several midmarket packaged...

  • For Customer Insights Professionals

    Report

    Report Acxiom Is The Technology Powerhouse Of Database Marketing Service Providers

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, Acxiom has made significant additions to its strategy and analytics capabilities, and has developed a promising...

  • For Customer Insights Professionals

    Report

    Report KnowledgeBase Marketing Advances With Integrated Strategy And Analytics

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, Knowlegebase Marketing (KBM) has continued its analytic and strategic approach to service delivery and, through the...

  • For Customer Insights Professionals

    Report

    Report Experian Marketing Services Offers Scalable Databases And A Broad Range Of Services

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, Experian Marketing Services has invested to improve its service delivery, enhance its strategic and proactive advice,...

  • For Customer Insights Professionals

    Report

    Report Targetbase Delivers A Grand Slam Of Integrated Strategy, Analytics, Technology, And Creative

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    Two years ago when we last evaluated database marketing service providers, we described Targetbase's agency-style approach as "the future of the industry." Its highly integrated strategic and...

  • For Customer Insights Professionals

    Report

    Report Epsilon Delivers A Potent Database Marketing Service

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, Epsilon has completed several acquisitions, adding interactive, data, and agency capabilities to its arsenal. Its...

  • For Customer Insights Professionals

    Report

    Report InfoUSA Suits Midmarket Retailers And B2B Firms Best

    The Forrester Wave™ Vendor Summary, Q4 2007
    November 2, 2007 | Dave Frankland

    In the two years since we last evaluated database marketing service providers, infoUSA has invested in enhancing its technology and service delivery. There are signs of the investment starting to...

  • For Customer Insights Professionals

    Report

    Report How Firms Use Database Marketing Services

    February 15, 2007 | Dave Frankland

    We interviewed 198 marketers about how they outsource 10 related database marketing services. Bottom line: Direct marketers are hungry for outsourcing services. They turn to service providers for...

  • For Customer Insights Professionals

    Report

    Report Epsilon Buys Abacus: Good Fit, Bad Timing

    Epsilon Gains Retail Capability But Will Struggle With Overlapping Business Units
    January 4, 2007 | Dave Frankland

    Acquisition-hungry, Alliance Data Systems' Epsilon business makes its fifth buy in 15 months with Abacus, DoubleClick's data and analytics business. The $435 million cash deal brings Epsilon some...

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